Playbook Media

The marketing funnel isn’t what it used to be. In the latest Catching Fire, our founder Bryan Karas 💡 dives into our new service called performance branding—and its game-changing potential for your digital marketing efforts.

Is there a company or startup right now that you think is absolutely crushing it? On the Catching Fire podcast, we love digging into the brilliant ideas that break through the noise. Maybe it's a disruptive tech solution, a marketing campaign that stopped you in your tracks, or a brand redefining its entire industry. Drop the name of the company in the comments and let us know why they've captured your imagination and what you think our audience could learn from them. The most compelling stories might just land that company on an upcoming episode of Catching Fire. We're always seeking game-changing narratives that inspire and challenge how we think about marketing and entrepreneurship – it’s a lot more fun than learning in a vacuum. So let us know - who should we chat up next?

No marketer is great at every single part of the landscape. It’s so vast that you can’t master it all. So what one element do you want to learn to do better? Is it: - The secret sauce of viral content? - Decoding complex attribution models? - Mastering the art of storytelling and branding? - Understanding how to convert customers into passionate communities? I’d love to help you tackle the next big thing on your list. Not only will it be a good conversation starter, it’ll help us plan out the 2025 calendar for our Catching Fire podcast, which features insights of founders and marketing leaders who've been exactly where you are. Drop a line in the comments!

In the latest Catching Fire, our founder Bryan Karas chats with UX design and e-commerce expert Chelsea Jones on all things AI - what it can do right now - what it might do in the future - how it needs to improve.

The hidden problem behind your ad performance 👇 Many brands focus on creative and strategy, but poor data integrations are quietly dragging campaigns down. This causes: - Missed high-value audiences - Rising CPAs - Diminishing ROI The good news? We’re laying out a better path forward in a live webinar with Meta and Blotout on December 11th at 11a PT. We’ll share actionable strategies to: ✅ Optimize signals for precise targeting ✅ Save ad spend ✅ Improve campaign outcomes Sign up today—don’t let inefficiency hold your campaigns back.

For Mark Bavisotto, nothing’s more important than being the CEO of your own life. Learn more in the latest Catching Fire with our founder, Bryan Karas.

Every click. Every impression. Every dollar you spend should move the needle—but is it working?  It’s not just about spending more—it’s about optimizing your signals to reach high-value audiences. On December 11th at 11a PT, we’re teaming up with Meta and Blotout reveal how signal optimization can transform your campaigns. You’ll learn how to: - Fix wasted spend - Improve targeting accuracy - Unlock more revenue Seats are limited—register now to start optimizing smarter, not harder.

If you’re tired of chasing quick wins with diminishing returns, it’s time to rethink your strategy. Traditional performance marketing is maxed out. Enter Performance Branding: a revolutionary approach that blends storytelling with precision in service of a lower CAC, higher loyalty, and long-term growth. We just published a must-read article that delves deep into this approach. Highlights you will love:  - The secret sauce to creating brand loyalty that drives long-term revenue. - A real-world case study showing how OhmConnect slashed CPA by 20% while increasing reach by 82%. - Actionable strategies on how to integrate Performance Branding into your campaigns today. Ready to stop yelling into the void and actually have your customers listen? 💬 What's your biggest CAC or ad fatigue challenge? Let's discuss in the comments! #marketingstrategy #performancebranding #growthhacks #DTCbrands

Where does personal branding expert Owen Sammarone 🚀 see content strategy heading in 2025? Tune into the latest Catching Fire with our founder Bryan Karas to find out.

Think your Q5 strategy is set? Think again. Most brands are missing the critical steps we uncovered in our TikTok & Oddacity Company webinar—steps that could be the difference between standout success and missed opportunities. We’ve pulled out the biggest takeaways into a quick blog post. Read on to learn:  - How Q5 is a high-intent season with lower costs than Q4. - TikTok Search Ads can help you connect with an audience that has shown intent. - Full funnel growth starts with measurement. Curious what else you're overlooking? Dive in. #q5 #tiktokads #performancebranding