"Get smart about customer segmentation ahead of time!" We're kicking off our 'Tis the Season of Success campaign where e-commerce leaders share their holiday season pro tips with Andrei Petrik from Pela - the world's first compostable & planet-friendly phone cases. Andrei shares how he segments shoppers into distinct groups like "Team iPhone" and "Team Android." Strategic post-purchase surveys also reveal valuable insights about customer behavior patterns, such as what inspired them to shop, and future design preferences. Watch the full video to learn more! #CustomerSegmentation #D2CMarketing #Ecommerce #DataDrivenMarketing
Blotout
Software Development
Fremont, California 2,633 followers
Blotout is first-party data activation for e-commerce growth. Learn from a community of 700+ and growing merchants.
About us
Blotout helps more than 700+ high growth merchants never miss a customer or conversion, including Ruggable, Spanx, and TrueClassic. Blotout’s First-Party ID Graph provides a unified, real-time view of your customers across channels, powering personalized marketing across 55+ channels, such as Meta, TikTok, and Klaviyo. Leverage server-side events to build a comprehensive customer profile and activate data across every touchpoint. Remarketing on Steroids: Recover customers at every stage of their journey. Blotout’s real-time data infrastructure enables more precise remarketing, targeting customers with personalized offers and reminders at the right moment. Deleted Cart Recovery: Prevent lost sales with real-time cart recovery, restoring deleted or abandoned carts across devices and browsers. Maximize revenue potential by re-engaging customers with their shopping carts before it’s too late.
- Website
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https://blotout.io
External link for Blotout
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Fremont, California
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Fremont, California 94539, US
Employees at Blotout
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Mandar Shinde
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Joseph Lospalluto
Global Executive | President | COO| CRO | Advisor. I help global minded companies achieve $0 to $50mm+ growth from startup to scale up phases and…
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Lindsey Plocek
VP Sales & Marketing | Advisor | Investor | Toddler Mom 👦 | Helping Launch Future-Forward Startups
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Nejc Zdovc
VP of Engineering | Architect
Updates
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Don't sleep on these 2025 e-commerce marketing trends in the New Year! 👇 Lauren Lyster of Wpromote breaks down what to expect, & why these initiatives are important. (Hint: 1. Media Convergence 2. Privacy & Data Protection 3. First-Party Data Strategy 4. Real-Time Data Activation & Personalization 5. Moving Beyond Last Click Attribution) What might you ad? #PerformanceMarketing #Ecommerce #EcommerceMarketing #D2CMarketing #DataPrivacy #Media #FirstPartyData
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Blotout reposted this
Is the Sky Falling b/c of Meta’s New Data-Sharing Policy?! Meta recently dropped a bombshell announcement: (ofc it came week prior to BFCM, poor form Meta, poor form) As of January 2025, brands in the following categories will be restricted from sharing certain data/events back to Meta Business Tools: 1. Health & wellness: if associated w/ medical conditions, health status, or pt<>provider relationship (ex: patient portal or wellness tracker for condition) 2. Financial service 3. Race / Religion / Gender / Sexuality / Nationality / Hardship 4. Politics 💥 WHAT TO DO: Review categories assigned to your data sources in Events Manager to confirm they're appropriately categorized. If you think a category is inaccurate, request Meta to review it again. 💥 Brands most significantly impacted? Health & Wellness category (if claimed to target specific illnesses/conditions) Refer to HIPAA policies if you’re confused. As a dentist, I come from this world, so this isn’t at all surprising. 💥 What events is Meta going to restrict for impacted brands? Down-funnel events that you optimize for…like “purchase.” I’m actually surprised this didn’t come sooner. Refer to FTC’s GoodRX ruling last year. 💥 How Meta’s update will impact your ad account (according to our rep): - Meta will not pause your campaigns if you're impacted. - You'll receive emails & notifications in Ads Manager + Events Manager. - Your ads delivery and effectiveness may decline over time. 💥 Meta’s Guidance if you’re impacted: - If you think your website or app is appropriately categorized, adjust your campaign strategy and shift to non-restricted events for audience targeting and campaign optimization. - Explore alternative standard events - Consider optimizing for non-restricted events, such as Landing Page Views, ViewContent, App Install & Search - You should not send custom events that are similar to restricted standard events, i.e., that attempt to capture user actions or information similar to that of a restricted standard event. *** If you think that your website or app is inappropriately categorized, APPEAL the decision ASAP via Events Manager. 📩 If you’re in over your head on this, reach out to me. We have close relationships & partnerships with Blotout & Angler AI who are both already solving for this for clients. I've actually been discussing this exact issue with Blotout for months for clients that are subject to HIPAA, so fortunately we aren't that far behind at the moment. As a result, Blotout already has the following solution in the works: 1. Health and Wellness Container that abide by Meta guidelines & enable options to run CPA campaigns (unlike what's being prescribed) -- the container provides lifetime support service and upgrades 2. HIPAA container with H&W Container built in along with complete PHI & Domain obfuscation -- the container provides complete transforms on the fly including a self-hosted HIPAA BAA cert Let me know how/if we can help!
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With privacy changes reshaping how D2C e-commerce brands advertise on platforms like Meta & TikTok, the ability to activate real-time first-party data, instantly personalize experiences, and test creative has never been more crucial. We connected with Lauren Lyster, group director of paid social at Wpromote to explore how her team leverages Blotout to deliver personalized ad experiences in milliseconds, while enhancing identity resolution and attribution.
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Blotout reposted this
We have one client collecting $40k/mo in EXTRA sales with zero additional effort thanks to our Data Suite's abandoned cart tracking capabilities. And yes- part of the winning strategy is to be extremely proactive in getting these wayward shoppers back! Great callout Matthew Gal cc Ralph Burns, John Moran, Angela Ponsford, Ryan Hodges, Romina Berbari-Daou, Alisan Matthews, Lauren Schwartz, Heather Nassief Blotout, Wicked Reports, Tier 11, Perpetual Traffic
Email/Retention Marketing for eCommerce Brands | Rest, Dr. Kellyann, Under Luna, Sauna Space, Mike's Mighty Good, ESAS Beauty | Sent 120+ million emails, $17M+ in attributable revenue.
The #1 reason why Abandoned Cart emails get low conversions: You're taking too long to reach out to the customer. This happens all the time. Most brands will wait too long (up to 24+ hours) to send their first Abandoned Cart email. Instead, remind them about their cart within the first 30-60 minutes. Because your customer has a lot of things going on in their lives... Things that might've distracted them from completing their purchase: 📞 Someone called them 📩 Received an email about their job application 🌯 Forgot they ordered Chipotle for pickup (guilty as charged) Give them that nudge a little earlier, and you'll see that revenue go up.
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Who's felt the pain of attribution issues while working in e-commerce or performance marketing? 🙋 Without proper identity resolution and a real-time assessment of what's working or not across your marketing channels, your business costs can skyrocket. We've broken down some key things to think about when improving attribution so that you don't overspend (or underspend!) on the wrong channels & can better personalize experiences to new V. returning customers.
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#FREE to recover $MMMM Go get it.
#nfl sunday afternoon post from Blotout Going at it again with #cartloss -> #cartrecovery for #shopify merchants This is NOT #cartabandontment flows - this is real carts getting #auto deleted on Shopify stores after 10-14 days -> https://lnkd.in/gbRb6MHk "From Shopify; Limitations - Unused and abandoned carts automatically expire within 10 days of creation" 🚀 🚀 🚀 30% Increase in Conversion Rate, Thats 3% of GMV, $6000 incremental per day. They pay us $10K per year, thats an insane ROI of 20000% As you are aware, Blotout is #free for 8 days, get it for free until Cyber Monday and you wont regret it! I know a lot of #merchants who are skeptical that #cookie loss matters. Sharing a video for a $60M Jewellery brand that did a live A/B test over the past 3 days. Video: https://lnkd.in/g8KQnkkt We know its a BIG WEEK before #bfcm so we have a new feature we automatically increase cart life to 180 days. And it works for "known" and "anonymous" users. You can even email users that have expired carts from your email provider automatically. Get it #now 1. Go to https://lnkd.in/gSZ7ekJA 2. Go through intallation - takes less than 10 minutes 3. Email [email protected] Subject: turn on my Cart Loss test Silent recovery Finally, for those merchants who don't want to make a UX change, we agree its too late but you can automatically extend the life of your cart. Its #free
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Have you checked out the recent "We Scaled to 3M Per MONTH" episode on the Podcast Life Money & Love where Manu Verma of Nuver Digital shares his top tips for navigating attribution & driving more conversions in the post-cookie era? It's worth a listen (link in comments), but we'll break down some of our favorites: The Problem: Meta & other Platforms can’t track users outside their own ecosystem anymore—so how do you win? The game has shifted to creative-driven algorithms and better understanding your customers' full journey. Here’s what Manu shared on this podcast (catch us at the 1:00 mark!): ✅ It’s all about engagement: Meta matches ads to people based on how similar audiences respond, but their ability to track purchases or site visits is increasingly limited. ✅ Attribution is broken: Cookies expire after 7-10 days, and opt-outs mean platforms often don’t even know they drove a conversion. ✅ The fix? A full-customer journey view: With Blotout, brands get a lifetime ID to track every touchpoint—from first engagement to final purchase—and send this data back to TikTok, Klaviyo, Snap, and beyond. ✅ Email done right: Know who needs an add-to-cart nudge, boosting your email conversions without wasting resources. Oh, and you don’t need to stack TripleWhale on top to unlock real front-end attribution. 🔥 🚀 Ready to simplify your attribution and drive smarter decisions? Let’s talk. #Blotout #AttributionDoneRight #eCommerceGrowth
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What does "Data Obsessed" mean for Jens Nicolaysen at Shinesty? Without having the numbers to validate what's working or not and make smart optimizations, you're "dead in the water." Jens looks at data on: - Product category trends - Trends by collection - The onsite funnel - The pre-purchase funnel (ads, emails, audience engagement) -- what might you add? #BlackFriday #CyberMonday #PerformanceMarketing #D2CMarketing #EcommerceAnalytics #FirstPartyData
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How will you win this Black Friday / Cyber Monday? "Creative volume." We sat down with media buyer Will Rivas at Nutrabolt, & he explained that it's really just a numbers game for performance marketers. As for 2025, Will believes TikTok shop will becoming increasingly important, as well as building out your organic presence. Will will use Blotout to better tailor his media and site experiences to new versus existing customers. What will you be focused on this BF/CM? #BlackFriday #CyberMonday #FirstPartyData #PerformanceMarketing #D2CMarketing