Replo

Day 5 of our Countdown to Christmas brings us Improved Version History. You can now get a complete timeline on all changes made in the Editor in the Page History panel. Here's what is changed: 🎄 Improved organization, sorting, and filtering of the panel 🎄 Direct access to Page History from the left bar of the Editor 🎄 Unpublishing pages are now tracked as an event 🎄 More streamlined UX for viewing and restoring an older version Try it now! Available to all users at https://lnkd.in/giU9ASjk

Day 4 of our countdown to Christmas brings us an Improved Pages Panel in our Editor!! This means you can now search, sort, and keep track of all the elements across your pages faster and easier than ever. Upgrades include: 🎁 Sorting by alphabetical order, date of creation, or last modified date 🎁 Grouping your published pages or folders at the top of the left panel 🎁 Know and distinguish exactly how many pages or elements you have in each project, even if you don't know the exact names of each Available to users now at https://lnkd.in/giU9ASjk

Today we are gifting users with Font Previews as part of our holiday countdown series! 🎁 🎁 Now you can see exactly what different fonts look like at a glance, WITHOUT applying them—a very important detail for that quality-of-life improvement. 😌 Skim through the fonts or use the search bar to see all your options. Available to users now at https://lnkd.in/giU9ASjk

The 8th weekday before Christmas brings an improved folder experience as part of our holiday countdown. 🎄⭐ Why we built it: Intuitive organization is key to a streamlined page building experience. This can be difficult as stores are building and publishing tens of pages at once. We upgraded our folders to make it easier for everyone. Why it matters: Users can now create, delete, and rename folders directly in the Pages panel! Group your pages into common projects or categories, so you can build faster in a less cluttered project space. Never fumble with folders and pages again. Now, you can shelve away and hide the pages you don't need at the moment, and locate exactly what you do need in a few seconds. Shout out to our engineer Evan Mickas for his stellar work on this project! Available to all users now. Try it at https://lnkd.in/gpZE4wxW

This holiday season, we are gifting all of our users with a design upgrade every weekday leading up to Christmas. 🎁🎄 To kick-off our countdown, we are starting strong with Analytics in Editor! Why we built it: Building an effective page means staying close to your data. We wanted to minimize the steps it took to go from editing your pages to seeing the impact your edits have created. Why it matters: Discover insights for every single page right where you build. Understand where you can build better or experiment more. Don't miss a single key metric. No more multi-step journeys to go from the Editor to Analytics. Now, all you need is a single (yes, a single!) click. Even better? You can access Analytics deep dives for each page directly in the Editor, too. 🤩 Available to all users now. Try it at https://lnkd.in/gpZE4wxW Shout out to our engineer Maxime Chemenda's for his great work on this project and for kicking us off on our 9 day countdown till Christmas :))

Here's three key page types all ecommerce page types should have per Sanjay Jenkins' chat with Matthew Holman: a listicle, an advertorial, a long form offer page. The first two warm up your traffic by educating the customer. These are the pre-sell pages that help build up shopper interest. The long form offer page is the final page that drives conversion and clicks. The goal is to set up a flow which pairs a listicle with a long form offer or an advertorial with a long form offer. Make sure to test your pages and tailor the format of a listicle or advertorial to see which content resonates best with your own audience! You can watch the full breakdown on Subscription Prescription at https://lnkd.in/gRS8ZNq2

Standing out among competitors in ecommerce means creating an in-person touchpoint for customers to interact with your brand. Sanjay Jenkins believes that vending machines are key. Money from the machine isn’t the greatest strategic benefit—it’s the increased brand and purchase value you can drive by embedding an IRL touchpoint within an otherwise fully digital customer journey. Top cosmetics brands such as Kyliecosmetics and Benefit Cosmetics have set up vending machines in major US airports to build brand presence and boost engagement for a traditionally online-only brand. Not only that, modern vending machines can collect valuable insights about customer contacts, preferences, geographic habits, and purchase patterns. This means more data to inform broader marketing and product development strategies. For example, you can re-market via email and SMS to create an organic retention funnel for buyers who’ve had first time IRL interactions with your brand. Offline has finally gone online. Read the full thought piece from Sanjay at https://lnkd.in/gPZpnn2Y

What do you do when you're trying to differentiate yourself in a competitive online beverage market? For James Reina from Jibby Coffee, the answer is taste. ☕ As a drink brand whose goal is to become the new daily morning ritual of its target customers, the flavor of the product itself has to be an overwhelmingly decisive factor for consumers. The premium quality of its taste also needs to be reflected in Jibby's messaging throughout its online presence. With Replo's help, Jibby is able to retain that core focus across its content and pages, without sacrificing conversion rate. Learn more about how they did it at https://lnkd.in/gfhwnUEW

Post-BFCM holiday season is one of the best periods to remarket to any customers or leads you've gathered over Cyber Week, while shoppers are looking to treat themselves and gift to others for the holidays. Not only that, you also want to make sure landing pages are integrated into your email flows to drive conversions. As Filip Pejic notes in his guest post with us, one of the best examples of this are quiz funnel pages and influencer collaboration pages. Quiz funnel pages help engage the shopper and ensure brands can provide personalized product recommendations. Meanwhile, dedicated influencer collaboration pages tap into shoppers' pre-existing familiarity with an influencer to motivate sales. Both can be linked to in email flows. Read more at https://lnkd.in/g7TCN_wA

We looked at 6 key ways to build social proof and user generated content into your campaigns with Moast. We studied real life marketing flows from top DTC brands and here's what we found: ⭐ UGC is great for social ads, but the next step is building conversational user content into your final landing pages. You've already spent so much time getting audience's hooked at first click, don't forget to follow-through all the way to check out. ⭐ Social content isn't just for paid media, it's for your online store too. Make sure you integrate social feed and hashtags into your landing pages to provide authentic customer imagery. ⭐ Memberships and in-groups build brand community. They are great for fostering belonging among shoppers, building customer loyalty, and lead generation. Re-market to users who've signed up—they are already your greatest fans and will be more likely to buy. Register to get the full breakdown at https://lnkd.in/du8y9M_E