Oddacity Company

Stepping into bold style—Oddacity Company partnered with Knight Eady to craft and execute a social marketing strategy for the Air Jordan Luka 3 ‘Imaginarium Pink,’ available at City Gear. 

At Oddacity Company, we’re committed to creating meaningful change and fostering pride in our communities. Managing influencer marketing for Impact Local aligned perfectly with this mission, as we secured partnerships with top social media influencers to amplify their efforts in connecting people with local nonprofits.

Oddacity Company teamed up with Knight Eady to elevate the Nike Ja 2 ‘Nightmare’ launch, creating dynamic digital marketing campaigns that drove excitement and engagement for its October 2024 release at City Gear.

Oddacity Company guided La Costeña with expert social media and influencer marketing strategy consultations in 2022, empowering their brand to amplify engagement, reach new audiences, and build an authentic digital presence.

Think your Q5 strategy is set? Think again. Most brands are missing the critical steps we uncovered in our TikTok & Oddacity Company webinar—steps that could be the difference between standout success and missed opportunities. We’ve pulled out the biggest takeaways into a quick blog post. Read on to learn:  - How Q5 is a high-intent season with lower costs than Q4. - TikTok Search Ads can help you connect with an audience that has shown intent. - Full funnel growth starts with measurement. Curious what else you're overlooking? Dive in. #q5 #tiktokads #performancebranding

For those looking to keep up with Oddacity Company: We're now sharing updates and insights across our firm's social channels. Follow along wherever you prefer to spend your digital time these days... You know the spots. Looking forward to connecting with you in whichever corner of the internet feels most like home. 📷: https://lnkd.in/gme_ki3v 🧵: https://lnkd.in/gWXcsJAi 🦋: https://lnkd.in/gqEEkyfE

In 2023, Oddacity Company provided Sacramento State Football with expert NIL consulting, delivering player-focused seminars on everything from brand building to compliance, empowering the team with insights into the evolving NIL landscape.

Jake Paul’s Financial Freedom Movement was an online platform designed to empower young people with tools and education on personal finance, entrepreneurship, and career growth, offering access to exclusive content and mentorship. Oddacity Company collaborated with GenZ Holdings Inc. and Jake to create the media strategy for the debut of the platform and orchestrated an exclusive press announcement in Variety.

Oddacity Company supported Barkley’s Bag with PR and media relations, earning them a coveted feature in the August/September 2024 issue of Pet Age, featuring Katherine Heigl on the cover. The physical magazine was also distributed to attendees at SUPERZOO, the largest pet industry trade show, giving Barkley’s Bag even greater exposure. We're proud to see Barkley's Bag get the spotlight it deserves!

It’s been an honor to work with the teams at Knight Eady, Nike, and City Gear to tell Tyjae Spears’ story. From Pontcahtula, Louisiana to the NFL, Tyjae is On the Rise and there’s nothing stopping him. Catch Episode 1 now!