Lectrium

It’s time for 𝙇𝙚𝙘𝙩𝙧𝙞𝙪𝙢 𝙒𝙧𝙖𝙥𝙥𝙚𝙙! ⚡️ This year, we hit the road with brands like #Chevrolet, #Subaru and #Nissan, helping EV shoppers in 32 states and over 150 dealerships accelerate the switch to electric. 🎶 We even had some fun along the way, jamming to electric hits… And updated hundreds of VDPs, delivering better EV savings and range information for over 98 EV and PHEV models. 🚗 We couldn’t have done it without your support—thank you for being part of the journey. Here’s to driving even more EV growth in 2025! 🚀 #EVs #Dealerships #Automotive #2024

We are thrilled to share that our online listing ranks 𝟭𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝟱𝟮𝟭 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗼𝗿𝘀 at NADA Show 2025 in total number of visits—a 100% performance ranking! And this is only the beginning. Don’t miss the chance to secure a meeting with us at NADA while spots are still available. Let’s connect to explore how we can drive success together. Book your meeting now, and let’s shape the future of automotive excellence. 📆 NADA Show 2025 | New Orleans 📍 Ernest N. Morial Convention Center 𝗖𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗯𝗼𝗼𝗸: https://lectrium.com/nada #NADA2025 #electricvehicles #EVS #dealerships

Just some Automotive folks watching hoops! Chris Boldan from Classic Auto Group and I enjoyed watching the best team in basketball win again on Friday. Momentum is everything in sports and in businesses like dealerships. Dealers are building momentum in the EV market vs DTC players by partnering with Lectrium. Let's keep winning!!! ⚡ #dealerships #automotive #electricvehicles #merchandising #marketing #cleveland

When a customer shops for an electric or PHEV vehicle, they’ll often see one of two range figures: EPA range or manufacturer range. What is the difference? 🌏 EPA Range is based on standardized tests by the Environmental Protection Agency (EPA), reflecting typical driving conditions. 📝 Manufacturer Range is often released before EPA range, and is based on ideal conditions and internal tests, which can differ from EPA-certified figures. Key Differences: - EPA uses controlled tests, while manufacturers may focus on ideal conditions. - Manufacturers often release estimates before EPA certification is complete, which can give customers an idea of a vehicle’s range, however can also cause discrepancies. Our recommendation for dealers? Always check if the range you are presenting to customers is EPA-certified for the most accurate info. By understanding the differences, you can help customers choose a vehicle with greater confidence, knowing how it will perform in real life scenarios. Read our full blogpost on range data 👉 https://lnkd.in/drzuXNvz #ElectricVehicles #EPA #VehicleRange #FuelEconomy

We’re heading to NOLA! 🎺🎶🥁 Our team is excited to attend NADA Show 2025 this January 24th-26th. Come meet us at booth #8317 to learn more about the best ways to: 1. Elevate your dealership’s EV merchandising 2. Engage with more shoppers 3. Equip your sales team to confidently answer EV questions Schedule a meeting with our team at the conference 👉 https://lnkd.in/dpM-NsNU Connect with us on LinkedIn 👉 Peter Barba, Zygimantas Zabieta, Arnas Puidokas, Camila Notaro, Gabija Virbickaitė #nada2025 #dealerships #automotive #EVs

BIG news! 🏜 We've teamed up with the Arizona Chevrolet Dealer LMA, and are excited to announce that nine Chevy dealerships across Arizona have our EV Savings Badge and Range Map on their websites! 🌵⚡️ This means that Blazer EV, Equinox EV and Silverado EV shoppers in the Grand Canyon state can now see how much money they save and how far they can drive with a Chevy EV--right on the VDP! 🎉 Welcome aboard: 👉 Bradley Chevrolet 👉 Anderson Chevrolet Kingman 👉 Cropper's-Nogales Auto Center 👉 Findlay Chevrolet Buick GMC 👉 JERRY SEINER CHEVROLET Casa Grande 👉 Kempton’s Chevrolet 👉 LAMB CHEVROLET, INC 👉 Ed Morse Chevrolet GMC Sierra Vista 👉 Flagstaff Chevrolet Special thanks to Michelle Henriques & Ed Walsh for making it all happen! Want better EV merchandising tools on your site too? Let’s chat! Book a meeting with us today: https://lnkd.in/dssSM_fn #Arizona #Chevrolet #Dealerships #ElectricVehicles

The attention economy is real! Getting traffic to your dealership Vehicle Detail Pages is tougher and more expensive than ever. Once shoppers are on your VDP, how are you engaging with them? Lectrium’s EV Range Map has proven to keep shoppers on your dealer VDPs longer, with better visuals and data for them to make an informed decision. Enhance VDPs, upgrade your merchandising tools, and optimize your website to drive the right results. Why not start with the EV Range Map? Get in touch with our team to get your demo today 👉 https://lnkd.in/dssSM_fn #electricvehicles #dealerships #marketing

We’re excited to announce that Lectrium will be back at National Automobile Dealers Association (NADA) Show 2025 in January—this time in the festive city of New Orleans! 🎷 If you’ll also be there, let’s connect at 𝗯𝗼𝗼𝘁𝗵 #𝟴𝟯𝟭𝟳. We will be showcasing our EVDP Tools—𝗘𝗩 𝗦𝗮𝘃𝗶𝗻𝗴𝘀 𝗕𝗮𝗱𝗴𝗲, 𝗥𝗮𝗻𝗴𝗲 𝗠𝗮𝗽, 𝗮𝗻𝗱 𝗖𝗢𝟮 𝗦𝗮𝘃𝗶𝗻𝗴𝘀 𝗕𝗮𝗱𝗴𝗲—built to empower dealerships to connect with more EV shoppers, and close leads smarter. Visit our NADA page to schedule a meeting at the conference: https://lnkd.in/dpM-NsNU Let’s make 2025 the year of EVs for your dealership! ⚡ P.S. - Check out a teaser of what to expect 👀👇 #nada2025 #dealerships #automotive #electricvehicles

Our stellar client Michael L. Wood at Checkered Flag Auto Group was featured in Car Dealership Guy’s Newsletter this week for the way his store merchandises used EVs! ⚡ Check out the shoutout from CDG below mentioning how Checkered Flag uses detailed battery health reports and highlights EV savings (thanks to Lectrium!) on their VDPs 👇 It’s always fun to read about our partners’ success (and create some FOMO along the way)! If you are looking to level up how you showcase your new or used EV inventory, get in touch with Lectrium 👉 https://lnkd.in/ebUsTjSs #dealerships #electricvehicles #CDG

💡 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? Women influence up to 85% of car-buying decisions, yet many dealerships overlook this crucial demographic! So, how can dealers better connect with female buyers? According to Alison Spitzer's opinion piece on Automotive News, aligning marketing strategies with women's preferences, such as trust, community engagement and practical car features, is one way. Social media is also playing a pivotal role in changing how we think about the customer journey: shifting from a funnel model to an infinity loop, where car buyers cycle through inspiration, exploration, community and loyalty phases. What strategies are you adopting today to attract more women buyers?  🔗 Read the full article here: https://lnkd.in/g7ESuxKb #automotive #dealerships #marketing