Lectrium’s Post

Who says purpose and profits can't co-exist? Please join our very own Madonna Badger for upcoming deep dive into the fundamentals of knowing how to activate your brand's purpose to unlock growth. March 26th at 11AM. via Association of National Advertisers #BrandPurpose #GrowthForGood

It’s time to show your target audience that you truly “get” them by looking at your sales pipeline and products through an accessibility lens. https://lnkd.in/edHBrNk3 Written by John Hall of Calendar

Today, #womenownedbusinesses represent $2.7T in revenue, yet still represent an underserved business segment despite major growth prospects. Taking the time to serve this demographic in a way that shows an understanding of their needs could help #communityfinancialinstitutions attract new business customers who could ultimately be a major source of revenue. We look at what to consider in targeting this group. https://lnkd.in/ejptSVDy #PCBBBID

🌟 Excited to celebrate Women's History Month with X Ads! Did you know that during last year's Women's History Month, 𝕏 Ads saw a surge in engagement with millions of impressions, video views, and posts per day? It's the perfect time to leverage this cultural moment for your advertising efforts. Book a meeting to learn how you can make an impact during #WomensHistoryMonth and beyond!🌍 #XAds #Advertising #WomenEmpowerment

So Pride Month is 10 weeks away! Lots of work is being developed as we speak, creative briefs, digital campaigns, etc… Which means you better be sure you have incorporated our recent insights. And I don’t just mean about LGBTQ+ consumers; I mean about how to lean into polarizing topics in a polarizing time -- and win. Our key finding from analyzing 100s of ads and millions of data points: 45% of top performing ads actually polarized consumers. On the face of it, this may seem like it leads to a crazy conclusion: “you mean, deliberately polarize consumers?” But if there is one thing we have learned: polarization is permanent, backlash is inevitable and supposedly “safe” ads that shirk from engaging consumers on values is a recipe for being forgotten. In this crazy world, how the heck do you not only survive but stand out? To answer this we looked deeper into those polarizing emotions. The conclusion is that top performing ads go beyond making consumers happy about products and services. Instead the winning ads make consumers proud of who they are. Yes, some consumers won't feel included, and will feel negative emotions (most likely annoyed and bored). But they are notably outweighed by the number of consumers feeling good about themselves. But this only works if the brand's values are strong enough to make that deep connection believable. Here's the question: does sticking up for your brand values mean sticking up for your growth consumers, for who they are? Do you have the brand values needed to go head to head and win? Only YOU, the professional marketer, can decide how to create the brand values that motivate deep cultural connection and create lifelong consumers. AI won’t do this for you. Contact us if you need insight into how consumers see your brand across any identity. Get a better picture of your brand landscape now. Check it out https://lnkd.in/eRJY2JFW

It's never too early to start planning your campaigns! As brand identities and consumer behaviors change, you need to be able to develop a growth strategy that propels your brand forward. Check out the latest update from Chief Insights Officer, David Evans, as he shares insight into how your brand can navigate polarizing emotions and decision-making in American consumers. And, while you're at it, learn more about our limited-time promotion on data bundles that give you the possibility to unlock brand data for a thousand brands across 26 industries. Waste no time – this only lasts until April 30, 2024! Get in touch with us to learn how you can save 20% on our data bundles and help your brand drive relevance to win diverse American consumers. #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

If you're marketing to everyone, you're marketing to no one. Remember that when you are concerned about "niching down". Publically stating who your ideal clients are does not mean you will only work with those people (or it can, which is also fine). Marketing to a particular demographic makes you stand out to those people. Like a giraffe walking in the middle of a pack of zebras... or something... I just made that up. 😅 But you get the point. Aditionally, know your audience. I might say I work with women owned product based companies in one setting and real estate investors & service based businesses in another setting. Would love to hear your thoughts on this. ⬇

Happy Navratri! As we celebrate the nine nights of divine feminine energy, let's remember the power and grace that resides within each women. Join us in honoring the divine feminine this Navratri. May all women's inner goddess shine bright. #craffords #navratri #digitalmarketingagency #digitalmarketing #meta #metaads #seo #google #socialmediamarketing #socialmedia #business #advertising #growthmarketing #payperclick #marketingstrategy #digital #branding

Women’s History Month Celebration! Are you doing business with women owned businesses? Make Your Marketing Measurable! Explore our digital solutions – from Display Ads to Text Message Marketing. Transform your strategy effortlessly!" #WomanOwned #BlackOwnedBusiness #Women’sHistoryMonth #DigitalInnovation #TextMessageMarketing #WomenInMarketing #TechSavvyBusiness #BestAttribution #AnalyticsInsights #InclusiveMarketing #MarketingSolutions #DEIinMarketing #SMSMarketing #DataAnalytics #MobileRad

Through thoughtful digital advertising strategies, small businesses supporting Women's History Month can connect with their audience, amplify their brand values, and drive meaningful engagement. Read our insight below. #womensmonth #smallbusiness #marketing https://lnkd.in/gj2VtMZe