Iron Horse

You don’t need *another* persona worksheet. You need reliable tools that help you use content more strategically in your campaigns. We have just the toolkit → https://bit.ly/40huVxG #b2bmarketing #contentstrategy #contentmarketing #b2bcampaigns

Next up, we have insights from Amber. “I normally listen to audiobooks during short tasks like exercise or cleaning—but this year I discovered listening for hours while gardening.” Catch the whole list of tips and insights—and get to know the Iron Horse team a little better—on our blog → https://bit.ly/3DpS9IF

Yes, we’re firmly in the holiday season, but with the New Year right around the corner, it’s also budget season. Intentsify President Charlie Allieri explains why data-driven insights are essential for allocating your marketing budget effectively in this clip from our latest Coffee Break. Watch the replay now! https://bit.ly/4iNSQvu #b2bmarketing #ABM #marketingROI #demandgen

6 Content marketing strategy mistakes we see all the time: ✖️ Starting with a format rather than the function. ✖️ Ebooks, webinars, infographics, videos and blogs are all great when used for the right purpose and audience—but fall flat when they’re not. ✖️ Confusing having a lot of content with having the right content. ✖️ Assets that are too product-centric, too general, too old or too narrow won’t help you meet your goals. ✖️ Creating content without knowing who it’s for. ✖️ Your solution is your solution, but what someone needs to know about it depends on their role in their organization and buying group. ✖️ Not placing your content into the context of the buyer’s journey. ✖️ Great ideas aren’t enough. Content must be 1) built around questions your audience has and 2) provide a clear path to help them progress on their journey. ✖️ Conflating content performance with content effectiveness. ✖️ Your content’s value is determined by whether the right buyers engage with it AND whether it moves those buyers along in their journey. ✖️Not planning derivative content from the start. ✖️ Repackaging content is one of the best ways to scale content production—but loses its efficiency when too many changes need to be made. What are you doing to avoid these content strategy mistakes?

How much better is content created using complex prompting frameworks compared to quick queries? The results → https://bit.ly/3BsTs8Z #AIcontentcreation #AIcopy #AIcontent

Samir popped by to share about some non-typical AI use cases he’s really excited about—as well as some pickleball philosophy. “What I've learned is that the best pickleball players are not the ones who hit the hardest, but the ones who play with chess-like strategic thinking, mixing in a variety of shots.” Catch the whole list of tips and insights—and get to know the Iron Horse team a little better—on our blog → https://bit.ly/4ga5a7q

Meet your customers where they are in their journey! In this clip from our latest Coffee Break, Intentsify President Charlie Allieri explains why understanding the customer journey is crucial to choosing the right marketing channels. Watch the full webinar on demand to learn more about building a modern marketing mix for 2025 → https://bit.ly/4gqZgPH #b2bmarketing #ABM #marketingROI #demandgen

Over the next several weeks, we’ll be sharing work (and life!) tips, hacks and insights shared by Iron Horse team members. Today we’re starting with Uzair Dada—here are a couple things that’ve been helping him out this year. Catch the whole list—and get to know the team a little better—on our blog → https://bit.ly/3OODiJU

Don’t miss our last Coffee Break of the year on mastering marketing to the whole buying group. Register → https://bit.ly/3ZrSZfb #ABM #b2bmarketing #buyinggroup #accountbasedmarketing

See the 7 questions that will help you create content-based campaigns that drive the outcomes you want → https://lnkd.in/e4X8h-z8 #contentmarketing #content #demandgen #b2bmarketing #abm