Paragon Digital Marketing

What a night to remember! Last week our team was delighted to sponsor the Postmodern Jukebox show at the Colonial Theatre. Shoutout to the Colonial for putting on such an amazing event for our community! Thanks to Modestman for hosting our pre-party! Checkout some of our highlights from the event. #paragondigital #livemusic #localtheatre #pmjtour

Keene State College Digital Marketing students knocked it out of the park with their final presentations! Our dynamic duo, Zach and Mike, helped teach the class again this semester; providing insights into the world of digital marketing. The results? 5 incredible presentations for our community project, Explore Keene. #paragondigital #digitalmarketing #presentation #collegecourse #keenenh

Zach testified in front of the Senate Small Business Committee in D.C. recently. In his testimony, Zach details Paragon's journey by emphasizing the supportive role of organizations like NH Small Business Development Center (SBDC), NH Community Development Finance Authority (CDFA), and Clean Energy NH in helping small businesses navigate federal programs. Given the unique challenges Paragon faces as a rural business, we are stronger and more resilient because of programs provided through the federal government like U.S. Small Business Administration and USDA. Read his testimony here: https://pdig.me/3BHbHr1 #paragondigital #smallbusiness #smallbusinesssupport #senatehearing

We’re excited to introduce our new Digital Advertising Manager, Jon DiMaio! Jon began working in marketing back in 2015 by writing and optimizing content to help local businesses rank organically before quickly moving into paid media. Over the last 9 years, he’s developed an extensive background in paid media across a variety of channels including paid search, paid social, display, video, programmatic, and OTT. Outside of work, he enjoys walks with his dog Millie, traveling to try new restaurants, summer trips to Nantucket, and winter weekends at Sunday River. #paragondigital #newteammember #digitaladsmanager #keenenh

Our CEO, Zachary Luse, recently completed the New Hampshire Export Accelerator program. This program was created by the NH Small Business Development Center (SBDC) as a way to help businesses develop a strategy to export their products or services. Zach will be going on a trade mission to Brazil to meet with potential clients. Read more about the NH Export Accelerator cohort here: https://pdig.me/4eeuWGw International Trade Administration #paragondigital #trademission #exportmarket #nhbusiness

Meet our Website Development Intern, Brent Zukowski! He followed his passion for technology into college at NHTI - Concord's Community College and this internship is part of his studies there. When he's not helping out the team, Brent enjoys a variety of activities—from mountain climbing to playing Dungeons and Dragons—because he finds true happiness in the company of good friends. #paragondigital #internship #webdevelopment #keenenh

Join us in Keene for our monthly WordPress Meetup on Wednesday, August 21st, at 5:30pm where we'll explore maximizing the impact of images in WordPress. This month, we're delighted to have veteran developer Corey Maass share his presentation on using relevant and compelling images which can boost views by 94%, improving retention, SEO, and clicks. Learn more about the presentation here: https://hubs.la/Q02LJk0q0 #paragondigital #wordpress #webdevelopment #webdesign #imageoptimization

Did you know backlinks are still one of the top factors that Google uses to determine where your website falls in the search results? Google uses them as a ranking signal by looking at the relevancy and authority of your backlinks. Building a quality backlink portfolio plays an important role in SEO for your website. Not sure where to get started? Check out our guide that walks you through several strategies to start building your backlinks: https://pdig.me/3WV2rYA #paragondigital #digitalmarketing #backlinks #seostrategy

Our web development team collaborated with Prosperi Studio to launch their new WordPress site this past April. The main objective of this partnership was to create a website that visually reflects their art studio and allows visitors to experience their artwork like they would in-person. Prosperi is excited to have a website that is an extension of their studio. Take a look for yourself! https://hubs.ly/Q02J56R40 #paragondigital #webdevelopment #webdesign

Happy two-year work anniversary to Brianne! Here's what she had to say about her time at Paragon: "As I’ve continued to get to know my colleagues, I’ve attained a higher level of appreciation for the attention to detail and dedication everyone puts into the work we do. Paragon truly is the appropriate name for the excellence this team exudes! I’m so proud of what we are able to accomplish to provide the best service and experiences for our clients and their users, and I’m even more proud to be a part of such a stellar team of individuals. Coming to work at Paragon is like going to hang out with your closest friends. I am looking forward to continuing to learn, challenge my skills, and grow with Paragon for many years to come!" #paragondigital #teamhighlight #funplacestowork #workanniversary #digitalmarketing