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Dynamic Content In Emails Can Result In 6x Higher Transaction Rates Personalized Subject Lines Are More Likely To Grab Recipients’ Attention These Are Just The Tip Of The Advantages Of Dynamic Content In Emails Check Out Our Blog To Learn More - https://loom.ly/KtXPXgQ Enjoyed It? 👍Like, 📎Share, and ➡️Follow @MartechPulse To Learn More. #b2bmarketing #marketingautomtion #emailmarketing

Here's what we're enjoying reading week in #B2Bmarketing: Top B2B content marketing difficulties, a modern marketing playbook, trends from award-winning creative, and 5 marketing challenges to prepare for. Check it out here. https://lnkd.in/gnjkezWw

I say, "purpose" you ... roll your eyes? 🙄 Much has been written about the importance of understanding and communicating your company's "why", but many (most?) companies still don't pay much attention. TL;DR You prefer to buy from companies that align with your values and beliefs, so why wouldn't that also be true for your customers? They want to know WHY you're the right company to buy from as well as deciding whether WHAT you offer is right for them. Watch this short explanation ⤵️ to understand why purpose matters in B2B content marketing. To learn more and to find out how we can help, visit the MessageUp company page or drop us a line in the comments. #b2bcontent #b2bcontentmarketing #b2bmarketing #contentmarketing #purpose #purposefulleadership #businesswithpurpose

Does Your Content Drive Sales? Help John solve this problem, he will be reading your advise in the comment section.. Here is a bit of insight: John, a small business owner, creates engaging content, but it's not driving sales. His website traffic is low, and email open rates are dismal. What would you suggest John do to turn his content into conversions? Share your expertise based on what you have tried or seen worked! #virtualdomain #businessgrowth #sales #b2bmarketing

Case studies give you credibility with prospective customers — #B2Bmarketing content you need in 2025! ⭐ Read more about the "12 days of marketing" featuring tactics to fill your pipeline with #QualifiedLeads in the new year. https://lnkd.in/eBkiVPgc #B2Bexperts

Whenever I go researching about video ideas, I often see this advice: take inspiration from your competitors and add your own twist to it. Here is one effective way to do that: 1. Pick a commonly accepted notion in your industry. For example, the idea that short-form content is king in B2B marketing. 2. Challenge that narrative with your SME’s perspective. Ask your SMEs to explain why this belief isn’t the full story. For example, your SME might say, short-form content is effective, but it’s not always the best for nurturing leads. 3. Use data-backed insights to show specific cases where the popular opinion falls short and offer alternatives. This is an easy hack to add originality to your content and offer unique insights that stand out in your industry.

🔊 Before writing any content piece, answer the following questions: - Who are you writing this for? - In what part of the buyer journey are they landing on this page? - What do you want them to do after they have consumed your content? To make the most out of your efforts try to align your website's structure or content to the visitor's level of intent. Check the visual below that Joliene van Grieken uses as a guideline for structuring B2B content based on the customer journey 👇 Bottom line: think of your website as a funnel (even though funnels aren't considered 'cool' anymore 😉 ). Focus on driving your prospects through your website and create the optimal path to conversion. #WebsiteStrategy #CRO #ContentStrategy #FunnelMarketing

Personalised content in emails create a more meaningful connection with customers and can help to build trust & loyalty. https://okzest.com/ #smm #digitalmarketing #contentmarketing #socialmediamarketing

Personalised content in emails create a more meaningful connection with customers and can help to build trust & loyalty. https://okzest.com/ #smm #digitalmarketing #contentmarketing #socialmediamarketing

Personalised content in emails create a more meaningful connection with customers and can help to build trust & loyalty. https://okzest.com/ #smm #digitalmarketing #contentmarketing #socialmediamarketing