Iron Horse’s Post

While revenue is a critical outcome of successful marketing, using it as the only barometer of return on marketing investments (ROMI) is shortsighted and sells the complex B2B marketing ecosystem short. Read Managing Director Meredith Fuller's latest article for four important marketing investment areas and initiatives that generate value beyond top-line revenue: https://bit.ly/4aXmJVN #revenue #ROMI #B2Bmarketing

Understanding how marketing investments are performing and whether they are delivering positive returns is extremely important—especially as marketing budgets are squeezed and teams are being charged with doing more with less. Yet, 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐚𝐭 𝐑𝐞𝐭𝐮𝐫𝐧 𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 (𝐑𝐎𝐌𝐈) 𝐬𝐨𝐥𝐞𝐥𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐥𝐞𝐧𝐬 𝐨𝐟 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐬 𝐬𝐡𝐨𝐫𝐭𝐬𝐢𝐠𝐡𝐭𝐞𝐝--particularly when you're engaging in B2B marketing. There are 4 𝐨𝐭𝐡𝐞𝐫 𝐰𝐚𝐲𝐬 𝐰𝐞 𝐜𝐚𝐧 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐑𝐎𝐌𝐈; find out what they are in the article below by Meredith Fuller #b2bmarketing #roi #romi #marketinginvestment #b2b (CommCreative, MarketBridge, Intelisent, fama PR)

Pricing is one of the three Ps of marketing, but it’s such a sensitive topic. People are reluctant to share their pricing, how to price, and their pricing strategies. We even had a session at London Business School focused solely on pricing. But here’s the most important thing I’ve learned about pricing: #NoSurprises. In general, be honest, upfront, and transparent about your pricing. Always. If you are, people will generally give you the benefit of the doubt because they know the price is the price, and you won’t surprise them later. #B2B #B2Bmarketing #marketing #pricing #supplychain #transparency

Just finished the course “B2B Marketing Foundations: Pricing Strategies (2018)” by Drew Boyd! Check it out: https://lnkd.in/dV378Ngn #b2bmarketing #pricingstrategy.

Just finished the course “B2B Marketing Foundations: Pricing Strategies (2018)” by Drew Boyd! Check it out: https://lnkd.in/dA5FS24k #b2bmarketing #pricingstrategy.

Don’t underestimate the impact low pricing can have on a consumer’s perception of product or service quality. In the B2B industry, a lower price point may lead potential customers to assume that your product lacks essential features, or that it's an entry-level price with hidden fees for additional features later on. In a recent client call with John Ansley from Knowby, we discussed strategies to address these assumptions. Being transparent about pricing and openly sharing the ethical considerations behind your pricing decisions can be a powerful selling tool. This information shouldn’t be tucked away on a website; instead, share it across multiple content forms — especially through video — to build trust and credibility. #PricingStrategy #BusinessEthics #QualityAssurance #IndustryInsights #CustomerTrust #SustainableGrowth #ConsumerBehaviour #BrandTrust

Don’t underestimate the impact low pricing can have on a consumer’s perception of product or service quality. In the B2B industry, a lower price point may lead potential customers to assume that your product lacks essential features, or that it's an entry-level price with hidden fees for additional features later on. In a recent client call with John Ansley from Knowby, we discussed strategies to address these assumptions. Being transparent about pricing and openly sharing the ethical considerations behind your pricing decisions can be a powerful selling tool. This information shouldn’t be tucked away on a website; instead, share it across multiple content forms — especially through video — to build trust and credibility. #PricingStrategy #BusinessEthics #QualityAssurance #IndustryInsights #CustomerTrust #SustainableGrowth #ConsumerBehaviour #BrandTrust

Did you know you are leaving a lot of money on the table? Let me explain. Research shows that, on average, a 1% increase in pricing leads to an 11% increase in profits. However, most companies pay little, if any, attention to optimising their pricing. This is why I am very glad we delivered another webinar last week, this time with Emanuel Martonca, a pricing strategist from Soft Fight, participating. We briefly discussed the fundamental aspects of acquiring more customers in B2B, followed by very useful insights about setting optimal pricing. Get the full recording following the link in the comments!

Too inundated with content to read the Liquid x Avasta Challenger Index B2B Products? While the report is filled with countless insights, Liquid's Director of Growth and Marketing, Nick Childress, identified five cross-category themes that we found in our research:  bit.ly/3TH2PZ7 To learn more about the quarterly index and see what other themes and trends we noticed, download your copy of the report here: bit.ly/46QmvwC

Discover how Just Global creates unified account view reporting to measure the impact of an advertising campaign using multi-channel activations and dispersed data sets. Watch my full interview with Brandon Friesen on the State of #B2B Advertising: https://lnkd.in/g_H2ZppR