Insight Pack

An unexpected strategy for startups to land retail shelf space: Saying ‘no’ Knowing when to say ‘no’ to a retailer, distributor or broker can be just as powerful of a growth driver for emerging brands as saying yes, as illustrated by the initial success of the clean-label barbeque sauce startup Tamarind Heads.

Shrinkflation vs Moreflation 🤔 🤔 🤔 Domino's gets it right. More is better. Give consumers more value, and they have a reason to come back. Give them less, and it gets harder to justify. https://lnkd.in/g6muBtP4 It's true for pizza. It's true for chips. And many other examples. Start giving your consumer more, not less. #InsightPack https://lnkd.in/ge8TgCMw

Brand leaders have been increasingly frustrated by the lack of transparency and measurable ROI in digital ad spend, especially within retail media networks. In-pack sampling offers a clear, cost-effective alternative. By inserting new product samples directly into existing products, we can guarantee reach, drive product trial, and gather actionable data. Key benefits include: Measurable Impact: Track trials, coupon redemptions, and follow-up purchases Guaranteed Reach: Deliver directly to an engaged, relevant consumer base—no algorithms required. Cost Efficiency: More economical option compared to rising CPMs in digital channels. Enhanced Engagement: Physical interaction fosters trust & loyalty beyond what digital ads can achieve. Valuable Insights: Leverage digital components (e.g., QR codes) to gather transparent, actionable data. For leaders looking to bypass the challenges of retail media networks, in-pack sampling is a powerful tool that drives real results. #MarketingStrategy #CPG #ROI #Innovation #digiday

Reminder: Samples are the third-largest driver of full-size product purchases after past experience and recommendations from friends and family. Sampling works and our in-pack programs are customized based on your brand's objectives and built to ignite new product growth like no other tactical solution. #insightpack #growth #stopnewproductfailure #repostfrom2022

📣 CPG brand leaders.. Avoid the Retail Media madness, there are alt ways to provide value to your retail customers. Include a sample of your new product inside your most popular product(s) to ignite growth for both- Your retail partners might even improve your shelf presence/placement. #differentwins #competitiveadvantage #retailmediafrenzy

👏 Stater Bros. Markets for breaking the mold of traditional product sampling and trying something new. Insight Pack also provides brands an alt tool to generate growth- We're here to help your brand generate incremental sales with our uniquely automated In-pack Sampling (aka RPM) approach. #nontraditional #growth #newproductinnovation

Brands want loyal consumers, and loyal consumers want value. That certainly doesn't mean price hikes and smaller box sizes. Instead of taking something away from consumers, give them something more. Because the battle between Brands and Private Label is only going to get uglier. Enjoyed the read Jennifer Williams! https://lnkd.in/g8J8cYCC

❤️ Grocery Dive and Peyton Bigora + Catherine Douglas M. ❤️ Insightful read here.. We're overdue for brands to provide real consumer value. Time to meet (no, EXCEED) your consumer's expectations with a value proposition that is both compelling and genuine. ESPECIALLY, if at the end of the day, your brand really isn't all that different vs Private Label. #GroceryIndustry #ValueExchange #BrandStrategy

Theft and fraud continue to be major obstacles for food retailers, impacting financial stability and customer trust. Insight Pack helps retailers tackle these issues by automating the application of RFID tags to products, enhancing both inventory management and improving security measures. 🔒 🔒 🔒 #retailchallenges #RFID #theftprevention

We tend to agree, Rick