Insight Pack’s Post

Strategic partnerships are crucial for businesses looking to thrive in the era of walled compounds. 🏟️Learn how collaborations between platforms and retailers, enable better-targeted ads and a more comprehensive view of consumer behavior. 🛍️ https://accntu.re/4efCYPv #retailads #retailmedia #platforms #digital #advertising #campaigns

The groundbreaking growth of retail media. Key takeaways from our feature article: 📈 Retail media is booming, outpacing traditional ad channels in growth. 🔍 Data-driven marketing is transforming ad effectiveness with targeted campaigns. 🛒 Shoprite’s shift to digital, with Sixty60 & Xtra Savings, is a game-changer. 📊 Harnessing customer data boosts ad precision and revenue. ❌ Pick n Pay’s struggles show the risks of not adapting to digital trends. 🌍 SA’s informal market, worth R164bn annually, is a huge growth opportunity. 🤖 AI-driven ads are the future, promising enhanced personalization and engagement. 💡 Investing in data platforms & media networks is key for sustainable growth. Nilesh Hansjee, Nahana Communications Group, GroupM, Garreth van Vuuren 🏴 RAPT Creative Agency, ShopriteX, Rainmaker Media, Tanja De Korte, Charles Lee Mathews (they/them) #retail #retailmedia

In a recent interview with Marketing In Asia, Ken Mandel, Regional Managing Director and Head of #GrabAds & Brand Insights at Grab sheds light on how brands should harness the unique features of #retailmedia networks (RMNs) to add value to consumers’ user experience, which increases receptiveness to #advertising messages. Learn more about these features and tips for brands to leverage them effectively in the full interview here: https://lnkd.in/gu9p2BCD #Grab #SuperappAdvertising #UserExperience

Retail media is reshaping the advertising landscape, emerging as a powerful channel for brands to connect with consumers at the critical moment of purchase, writes Planit Media's Greer Hogarth. 'The meteoric rise of this channel has sparked both excitement and caution from brands – will it revolutionise the advertising landscape or become another platform plagued by inflated costs and suboptimal results?' #retailmedia #advertising #mediaplanning #mediastrategy

The lack of transparency and accountability in the booming retail media industry is understandably raising concerns. As networks continue to expand their reach into off-site channels like search and social, questions about ROI, performance, and data insights are becoming louder among media buyers and executives. With $140 billion projected to be spent on retail media networks this year, it's important for marketers to demand more transparency and standardization across platforms to ensure they're getting the best bang for their buck. Industry experts suggest that the lack of transparency may stem from the infancy of these networks and the absence of a regulatory body to establish standardized practices. As retail media networks evolve, we can expect to see improvements in measurement capabilities, pricing strategies, and data insights to address the growing concerns of advertisers. #RetailMedia #Transparency #AdvertisingInsights

Came across a good read! The shift towards digital is undeniable! With over 80% of ad spending in key industries like tech, retail, and CPG directed toward digital channels, it's clear where the future of advertising lies. This trend highlights the need for brands to strategically allocate budgets to maximize ROI and stay ahead in a digital-first world. https://lnkd.in/dazn582i

"As the role of creators in media strategies increase and the retail media market accelerates, incorporating creators into retail media networks is critical to allow retailers to diversify their offerings and align their strategy with both consumer needs and the needs of their advertisers," shared Performance Marketing World when discussing our new Commerce Fitscore feature. Learn more in Campaign US. https://bit.ly/4eOxbzP #DigitalMarketing #RMN #InfluencerMarketing

As retail media networks continue to grow, so do the calls for more transparency and accountability. With ad spend rising, brands are demanding clearer insights and more fair practices from retailers. In an increasingly data-driven world, it's critical for retailers to step up and provide the transparency marketers need to make informed decisions. Is this the moment retail media networks start to shift their approach? My latest for Digiday here:

Retail media advertising is revolutionizing the way brands connect with consumers. By leveraging RMNs, brands can engage shoppers at the moment of purchase intent, driving stronger ROI and brand awareness. Learn why retail media is one of the fastest growing digital advertising channels and how you can leverage these networks for your campaigns ⬇️ https://lnkd.in/eDf7DcCt #retailmediaadvertising #digitaladvertising #retailmedia #RMNs

Retail media is a $90 billion-a-year market that is expected to grow by 12% annually to about $140 billion in 2026? This fast-growing and high-margin profit stream offers retailers a unique opportunity to leverage their customer data and insights to reach relevant audiences and drive sales. However, retail media is also becoming more competitive and complex, as advertisers demand more performance and transparency from their media partners. Retailers need to adapt their go-to-market strategy, operating model, and measurement capabilities to meet the rising expectations of their advertisers and differentiate themselves from other digital advertising channels. In this article, Bain & Company shares some best practices and recommendations for how retail media networks can scale their advertising businesses and become invaluable guides to advertisers in the performance era. Check it out and let me know what you think. #retailmedia #digitaladvertising #baininsights