Insight Pack’s Post

Learn how role reversal is reshaping the retail media landscape in the latest from G-Comm's Angela Myers. #Angeknows retail media!

How Retail Media Can Top the CMO Agenda

🚀 Kudos to my esteemed colleagues for their insightful article, "Driving Brand Success With Retail Media Innovation." Their exploration of Retail Media 3.0 highlights the transformative potential of Retail Media Networks (RMNs) as strategic marketing tools. By emphasizing the importance of media excellence and data-driven brand partnerships, they provide a clear roadmap for brands and retailers to collaborate effectively and drive mutual growth. 🌟 This piece is a must-read for anyone looking to stay ahead in the evolving retail landscape. 👉 Read the full article here #Innovation #RetailMedia #MarketingExcellence #BCGInsights

We've identifed Retail Media as the #1 megatrend shaping U.S retail in 2025. Check out our latest blog for insights on how how retail media has become a revenue powerhouse for industry leaders. Read Now: https://hubs.li/Q02Vhq2C0

We've identifed Retail Media as the #1 megatrend shaping U.S retail in 2025. Check out our latest blog for insights on how how retail media has become a revenue powerhouse for industry leaders. Read Now: https://hubs.li/Q02Z-X0V0

Timely coming out of #GroceryShop: how one of the world's best known CPG brands evaluates their RMN investment. Levers include:  -How much can the retail media networks target?   -Are measurements clear across every touchpoint?  -What is the creative flexibility with search and video?  -Is there an API?

Why is Retail Media Fueled by CPG Brands?🚀 The latest Pentaleap Retail Media Benchmark reveals why grocery and beauty brands are leading the charge in retail media, with key performance indicators showing their aggressive approach. But why are fashion and electronics lagging?   🔍 Key Insights: Percentage of Sponsored Products Coverage: Grocery and beauty brands lead with 74% and 64% coverage, respectively. Sponsored Products Share: Grocery and beauty also display the highest share of sponsored products (13%), significantly outpacing fashion (8%) and electronics (10%). 📈 Why Are CPG Brands Dominating? 1️⃣ CPG brands don’t risk cannibalization: Since most CPG brands have minimal DTC presence, they don't face the risk of undermining their own retail channels. In contrast, DTC-first brands, particularly in fashion and electronics, are cautious about investing in marketplaces or retail partnerships, fearing it might cannibalize their direct sales and brand control. 2️⃣ Lack of more effective advertising channels: CPG brands have traditionally relied on broad, less measurable above-the-line advertising like TV and print. In contrast, Retail Media offers precise targeting and measurable ROI, making it a "measurement and ROI heaven" where CPG brands can track performance and optimize spend in real-time. What other factors do you think are driving CPG brands to invest heavily in retail media? Let’s discuss! 👇   #retailmedia #CPG #Pentaleap #SponsoredProducts

Retail media has been top of mind for executives for the past few years. And as spend is shifting more and more into this space it’s important to set your brand up for success. I had the pleasure of attending the retail media summit produced by Glossy Digiday Modern Retail Here are some of my takeaways: 1. Strive for a single source of truth. Aligned goals are how you get effectiveness. Brand and Sales and Shopper marketing all have slightly different needs that have to come together 2. Because this is a fast moving engine and a great way to get data at scale brands are working hard to align internal processes and who pays for it 3. Conversion isn’t the only goal. Upper funnel data can be effectively used throughout the organization and layer into other activations 4. A way to get the most out of your retail media is to layer it heavily with other retailer activations. Exclusive products or promotions or entwining it deeply in branded plays (influencer, social) is a great way to amplify AND to avoid retailers feeling as though they’ll be cannibalized Thank you to Jill Manoff James Cooper Cale Guthrie Weissman for a great day And thank you to Maiah Martin Rachel Lawson (she/ her) Suze Dowling Ryan Pancoast, MBA Mike Sallette Jamie Schwab Amy Zitelman for your great presentations! #retailmedia #ecommerce #growth

Ahead of the Path to Purchase Institute's Retail Media Summit next week, Cyndi Loza interviewed leaders in the in-store retail media space including GTV CEO, Marlow Nickell. Read on to learn more about: -Why so many CPG brands consider in-store marketing to be “the next frontier” in their advertising -How brands can overcome challenges like organizational silos in order to invest in in-store media -What the future looks like for in-store retail media If you'll be at the conference in Chicago next week, don't miss our panel for more on how brands (and retailers) can grow with this evolving channel. https://lnkd.in/gQ48vhew #retailmedia

What promotions are trending for BFCM? What a whirlwind November has been! Between the election, a late Thanksgiving, and soft consumer spending, it’s been fascinating to watch how brands are navigating promotions this year. Here’s what’s been trending: 💻 Sitewide discounts 📈 “Up to X% Off” deals 🛍️ BOGO (Buy One, Get One) offers 💸 “Spend More, Save More” strategies 🚪 Doorbusters to drive traffic But my favorite? The irreverent brands that buck the trend entirely and opt out of the promotional chaos. They lean into their identity, tell a bold story, and engage their audience without slashing prices. It’s a refreshing reminder of the power of standing out in a crowded market. What promotions are you seeing that feel fresh—or completely overdone? #holidayplanning #ecommerce #BFCM #dtc ___________________________________ 👋Hi there, I’m Bellamy, fractional advisor in planning, buying, & analytics for consumer good brands + founder of the Retailytics™. If you’re enjoying my content: 🔔 Follow me to be alerted to my new posts 🔗 Book a discovery call for a free assessment of where your business is today when it comes to sales and inventory.