Dirk Huelsermann’s Post

Unlocking Incrementality Insights in Retail Media: Six Innovative Approaches 💡

Learn how role reversal is reshaping the retail media landscape in the latest from G-Comm's Angela Myers. #Angeknows retail media!

Learn how role reversal is reshaping the retail media landscape in the latest from G-Comm's Angela Myers.

🚀 Kudos to my esteemed colleagues for their insightful article, "Driving Brand Success With Retail Media Innovation." Their exploration of Retail Media 3.0 highlights the transformative potential of Retail Media Networks (RMNs) as strategic marketing tools. By emphasizing the importance of media excellence and data-driven brand partnerships, they provide a clear roadmap for brands and retailers to collaborate effectively and drive mutual growth. 🌟 This piece is a must-read for anyone looking to stay ahead in the evolving retail landscape. 👉 Read the full article here #Innovation #RetailMedia #MarketingExcellence #BCGInsights

Retail Media represents huge opportunities for #CPG companies. But it also represents huge risks too. Want a free video of me discussing #retailmedia and what brands need to do about it? Read on! If you'd like to watch a recent recording of me discussing the challenges, risks and opportunities that Retail Media brings, just like this post, and comment 'yes please' in the comments section below. We'll send it over. Do it now because: Retail Media represents a seismic shift in the way retailers operate and make money. And that means its more than just a shift in #shoppermarketing. It changes #customermanagement, #sales, #marketing #media and #brandmanagement: - How we manage our customers (who are now becoming media companies) - How we manage our media (now that customers own some of the most important touchpoints) - How we manage our brands profitably in this new world. #Retailmedia - its a huge opportunity for sure. The opportunity to communicate and connect with shoppers on all the important steps of the purchase journey. What's not to like? But there are risks too. And to understand the risks, and make sure you make the best of the opportunities. Where is this current goldrush into Retail Media coming from? What is driving it? What are the risks? What are the opportunities? And how best to tackle the challenges and make the most of the opportunities? The implications are huge - but for a quick start check out the video - just like this post, and comment 'yes please' in the comments below, and we'll send the video over. The video was recorded at a recent MasterClass I delivered with Toby Desforges - my co-founder at engage - Integrated Brand and Retail Strategy and Capability Building and the co-author of 'The Shopper Marketing Revolution' We've put together a two-day workshop aimed at helping teams understand the challenges and opportunities that Retail Media brings. If you're interested send me a PM now and I'll share details (as well as a special offer for my LinkedIn friends!) Don't forget - request the video NOW by liking this post and commenting 'yes please' below. Gareth Hosking Hamish Clarke Patrick Fitzmaurice Diggy Dey

Nicole Kivel tells us one of the greatest myths in the retail industry is the idea that retailers are becoming full-fledged media owners. However, retail media cannot overshadow their primary focus of retailing. This leads to discrepancies between how retailers aim to sell their inventory and how the media industry traditionally approaches buying. Criteo #Retail #Media #BusinessInsights #Retailmedia

Thanks for including us in the Retail Media Summit roundup, Path to Purchase Institute! It was an honor to speak at this event and to engage in so many insightful conversations about the future of retail media. ICYMI: Chicory’s Meghan Howard, and Julia Miller, of Mars United Commerce, discussed why mindset matters, and why Contextual Commerce is a key strategy to thrive in the cookieless era. To learn how you can implement contextual commerce media in your next campaign, say [email protected]. https://hubs.ly/Q02H5tvK0

Check out this fantastic article in The Drum that dives into the seismic impact of retail media on the ever-evolving retailer-consumer relationship. 🛒 Our very own Kim Ludlow shares her insights! 💡 #RetailMediaMagic #microsoftadvertising https://lnkd.in/eueheYWF

Ahead of the Path to Purchase Institute's Retail Media Summit next week, Cyndi Loza interviewed leaders in the in-store retail media space including GTV CEO, Marlow Nickell. Read on to learn more about: -Why so many CPG brands consider in-store marketing to be “the next frontier” in their advertising -How brands can overcome challenges like organizational silos in order to invest in in-store media -What the future looks like for in-store retail media If you'll be at the conference in Chicago next week, don't miss our panel for more on how brands (and retailers) can grow with this evolving channel. https://lnkd.in/gQ48vhew #retailmedia

Reposting with the same comment I added to the original post from Paul Longo Love this article from The Drum written by IAB UK. It clearly highlights the true impact and value of the retail media to the end consumer. Better relationships begin and end with better use of data not just more data. Brands who can thoughtfully leverage the data they ANd their partners have will lead to a happier customer. The one thing I think that is not mentioned but had had its time in the spotlight is the use of privacy enhancing tech and crew rooms to safely and at times, seamlessly operationalize the data collaborate that needs to take place scales disparate business entities. This privacy and trust toolbox embedded at the data layer will only accelerate the size, scale, and innovation in B2C marketing. #retailmedia #datacollaboration #cleanroom #dataprivacy #retailmedianetworks #customerdata #customerexperience #iab #infosum