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Coming soon: 🗞️ The State of GTM Jobs: Customer Success 🗞️ In the post-ZIRP era, the intersection of retention and revenue is only growing in scope and importance. The article on customer success will be published on GTMnow soon, outlining: -- Overall hiring growth trend -- Trends in seniority for CS hiring -- Search duration for CS professionals -- Specializations and reporting structure shifts -- Finding the right role for a CS leader -- CS roles available now This is Part 2 of our State of GTM Jobs series (read Part 1 on Sales via GTMnow or Substack). We’ve partnered with Live Data Technologies to analyze real-time job changes across 88 million professionals, uncovering key insights into CS and GTM hiring trends. In addition to the data, CS and revenue leaders have also directly analyzed and shared their perspectives on the landscape. To receive a copy when it drops, join 50k+ other revenue leaders in GTMnow (gtm now [dot] com). -- GTMnow is the media brand of GTMfund, sharing insight and advice on go-to-market from the top 1% GTM executives, VCs, and founders, along with our viewpoint from working with hundreds of portfolio companies.

New episode 🎙🔥 Tune in to episode GTM 123 of The GTM Podcast to get insight directly from Kim Peretti on: 🟢 The importance of building a customer-first culture from day 1 🟢 Strategies for aligning sales, marketing, and customer success teams 🟢 The role of data in understanding and driving customer health 🟢 How to implement an effective voice of the customer program 🟢 The misconception that customer success managers alone can solve churn 🟢 The impact of shared compensation goals on cross-functional collaboration + more Available wherever you get your podcasts, including the links in the comments👇

"Sales enablement isn’t just a department, it’s a mindset. It’s where the rubber meets the road, turning strategies into actions that empower sellers to drive results. This mindset is necessary for the changing landscape as we move towards 2025." Packed with insightful quotes from top sales leaders (below) and tips on adapting to the new buyer-seller dynamic — this is a must-read article! - Ryan L. Ball , Birdeye - ☑️Lisa K., BambooHR - Jacob Fleisher, Attention Thanks for featuring us, Sophie Buonassisi, GTMfund, and GTMnow! Link in bio! 🔗

AI promises efficiency, but every task it automates — cold calling, follow-ups, note-taking — outsources opportunities to build essential sales skills. These “skill byproducts” are what make great sellers: grit from cold calls, empathy from manual follow-ups, synthesis from taking notes. Without a deliberate strategy, these skills can atrophy. Here’s how to counteract it: 1️⃣ Map skills to activities: Identify which tasks build resilience, listening, or pattern recognition. 2️⃣ Create “Skill Gyms”: Use role-playing, manual exercises, and reflection to train key skills. 3️⃣ Hold teams accountable: Track manual outreach and ensure skill-building activities are part of your process. 4️⃣ Balance tech with growth: Let AI enhance your team, not replace their development. As Peter Kazanjy says: "We don’t chop wood anymore for physical strength; we go to the gym. The same applies to cognitive skills in sales — we need to deliberately train them." More details on the hidden costs of efficiency and how to counteract them in The GTM Newsletter: https://lnkd.in/gW2qUJeh

"If you learn something from every failure, you can take a win from something that initially seems like a loss." It's ok to fail. Nealesh Patel Patel shared that he has more failures than successes. But that hasn't held him back. Why? Because he learns from those failures. And what he's learned from failures has led to massive opportunities and growth, such as the story he shares in this clip about responding to customer feedback at Crunchbase. Because of what he learned from what seemed like cutting criticisms, Crunchbase is now improving their product in a more intelligent, intentional manner. Learn more from Neal Patel on The GTM Podcast. #productmanagement #customerfeedback #innovation #success #failure

What are the best sales podcasts you are listening to? I am a regular listener to: The GTM Podcast Conversations with women in sales Nearbound Revenue Enablement Society Sales Talk for CEOs Revenue Builders Which podcasts are giving you most value with a GTM focus right now?

Phil Hernandez is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG. He has implemented best practices in Startup, Scale Up, Public, and Private Equity operating environments as well as driving many transformational initiatives. As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey. Full episode in GTM 122 on The GTM Podcast.

Building a following on LinkedIn is great, but remember, you're building on rented land. To truly own your audience, consider systemizing: 1️⃣ Create something of value that can be the cornerstone to your marketing content (e.g. newsletter). 2️⃣ Share it with people that would enjoy the content, guiding your LinkedIn audience to your own platform(s). Samantha McKenna shared this two-step playbook in a social media session for GTMfund founders. Full session can be found on the GTMnow YouTube channel. If focusing on growth through LinkedIn is of interest, Samantha McKenna is your person! (she is amazing)

Here’s my hot take on why I think marketing works and fails in the B2B space. Intention. It’s a powerful word. Bad Intention: You view outreach as a series of transactions to achieve an outcome, like booking a meeting. Good Intention: You stop treating your outreach as transactions. Our marketing started generating metrics the business cares about when we changed our intention. Start creating good intentions. And you’ll be surprised what happens.

New episode 🎙🔥 Tune in to episode GTM 122 of The GTM Podcast to get insight directly from Phil Hernandez on: - Phil's framework for evaluating go-to-market success: People, Process, Platforms, and Performance. - Balancing strategic planning with day-to-day sales execution. - Tactics for breaking down silos between marketing, sales, and customer success. - Designing effective sales compensation plans. - Time-blocking strategies for sales leaders. - The importance of focusing on micro-wins rather than silver bullets. + more Available wherever you get your podcasts, including the links in the comments👇