Unlock Health

At Unlock Health, we believe you can’t overstate the power of integration. Today we unveil the evolution of our brand, a new chapter in the Unlock story that celebrates the unity of our team and the singular value we deliver for our clients. By connecting the dots between marketing, technology, and managed care to deliver real ROI, we’re providing the answer to one of the biggest unmet needs in healthcare organizations with One solution. Learn how we’re taking the guesswork out of growth at the link.

Let's clear the smoke about lung cancer. Rates of lung cancer are rising among non-smokers, but current screening guidelines are focused around pack history. Thus, many people at risk aren't being screened appropriately. Read The Link to learn how healthcare marketers can help improve screening rates. https://lnkd.in/eraVwp6x

With over 90% of Americans using the internet today a digital presence is critical. Enterprise websites are your digital welcome mat and serve many purposes with multiple audiences. But if you’re looking for nimbleness and flexibility, microsites may be a better fit. In our latest post, Matt Russell offers healthcare marketers insights into how microsites can offer curated member experiences, boost agility, and even improve SEO performance. https://lnkd.in/gHaDTvCE

The current healthcare coverage ecosystem benefits payors to the detriment of providers and consumers. It needs to change, but through conversation and negotiation, not violence. Read Diana Marszalek's thoughtful piece. https://lnkd.in/gkp-_Z2P

The landmark Blue Cross Blue Shield (BCBS) antitrust settlement brought by Whatley Kallas, LLP, will deliver more than just the $2.8 billion in monetary compensation to class members. The settlement also requires BCBS to invest millions in transformative system improvements that enhance accountability, streamline claims processing, and reduce administrative burdens for healthcare providers through significant reforms to the BlueCard Program. We are delighted to welcome Jeffrey Gold, Special Counsel of the Managed Care and Insurance division at the Healthcare Association of New York State (HANYS) as a guest author in our managed care blog series. He shares his insights into how the multi-billion dollar settlement and its Blue system transformation will benefit providers for years to come. https://lnkd.in/gF2pSpvQ

When we first envisioned the company that would become Unlock Health, we dreamed of creating an agency solely dedicated to healthcare, built on unparalleled expertise. Central to this vision was the establishment of Centers of Excellence, composed of the best-in-class agencies in the industry. In today's world that starts with digital experience and patient acquisition in particular.    In digital marketing, few can rival what J.K. Lloyd and Kevin Minnelli built at Eruptr. The results for patient acquisition and service line marketing are staggeringly good. From the beginning, we knew they were essential to our vision for the future of healthcare marketing, and we were thrilled to partner with them as part of our journey. Today, we announce that J.K and Kevin are retiring as part of a long-planned shift for them.   To J.K. and Kevin, congratulations on your retirement! We extend our heartfelt gratitude for your invaluable partnership, guidance, and unwavering dedication to shaping the Unlock vision. Your impact will be felt for years to come, and you will be deeply missed. We can’t wait to hear about your next personal adventures and wish you nothing but the best in this exciting new chapter. Check out the "then and now" photos - from humble beginnings at the dining room table to industry leaders.   “Often when you think you're at the end of something, you're at the beginning of something else.” – Fred Rogers

“You have to take a high-level look and ask, what's the first interaction? How does our patient go through that flow and where are we not fulfilling our promise? Listen to what's happening on the ground. It's not the interaction with their physician but with the front desk people, with the call center people, with the valet. Those are the ones that make people upset as they go through this journey.” In this week's episode of The Move in Healthcare Growth Podcast, Kristen Cover, AVP Business Development and Marketing, at Dell Children's Foundation’s Health Plan joined Larry Williams to discuss why healthcare marketers should marry their marketing execution with operational intelligence to ensure seamless patient experiences where our promises match reality. Full Episode: https://apple.co/3OU4ZRW #HealthcareMarketing #OperationalIntelligence #PatientExperience #PatientJourney #HealthcareMarketers

We are delighted to receive Modern Healthcare’s award for being one of the Best in Business of 2024 for Marketing and Public Relations and congratulate the other winners of this year’s award. This is a remarkable recognition from one of the most prestigious publishers and influencers in healthcare. We’re honored to be recognized as part of the inaugural class. https://lnkd.in/gBwiQQFP #healthcaremarketing #modernhealthcare #bestinbusiness #publicrelations #2024awards

If you're a treatment marketer at TCIV, be sure to check out Table 12 and say hello to Unlock Health's Glenn Hadley, Camille Reid, and Justin Stercula. We're passionate about creating data-driven digital experiences that help people find the treatment they need. #TCIVWest #AddictionTreatment #behavioralhealth #patientacquisition #brandbuilding #digitalexperience #healthcarestaffing #marketingroi

”GenX is the most skeptical generation of information. So, if you make a claim, you've got to have ways to back it up. You've got to have links to the data.” This is just one insight Alan Shoebridge of Providence offered in an interesting and informative conversation with Larry Williams on The Move. Check out this discussion of how healthcare organizations can connect with GenX—the "sandwich generation" juggling healthcare decisions for themselves, their children, and their aging parents. Listen here: https://apple.co/3ZGAchF #HealthcareMarketing #GenX #PatientEngagement #DigitalExperience