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View profile for Brandon Edwards, graphic

Seasoned healthcare executive in marketing and managed care services

When we first envisioned the company that would become Unlock Health, we dreamed of creating an agency solely dedicated to healthcare, built on unparalleled expertise. Central to this vision was the establishment of Centers of Excellence, composed of the best-in-class agencies in the industry. In today's world that starts with digital experience and patient acquisition in particular.    In digital marketing, few can rival what J.K. Lloyd and Kevin Minnelli built at Eruptr. The results for patient acquisition and service line marketing are staggeringly good. From the beginning, we knew they were essential to our vision for the future of healthcare marketing, and we were thrilled to partner with them as part of our journey. Today, we announce that J.K and Kevin are retiring as part of a long-planned shift for them.   To J.K. and Kevin, congratulations on your retirement! We extend our heartfelt gratitude for your invaluable partnership, guidance, and unwavering dedication to shaping the Unlock vision. Your impact will be felt for years to come, and you will be deeply missed. We can’t wait to hear about your next personal adventures and wish you nothing but the best in this exciting new chapter. Check out the "then and now" photos - from humble beginnings at the dining room table to industry leaders.   “Often when you think you're at the end of something, you're at the beginning of something else.” – Fred Rogers

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Kevin Minnelli

Managing Director | Co-Founder & CEO Eruptr

1w

Thanks everyone for the kind words. Thanks to Brandon Edwards, Shannon McIntyre Hooper and Matthew Russell for allowing us to step back and take a breath. Thanks to Amulet Capital Partners, LP for being a great partner during the deal and the transition. Thanks to all of our clients who have trusted us over the years. And a super BIG THANK YOU to all the employees who made this happen and made us look good 😃  We could not have done it without all of you. Now I can play more golf, drink more beer, drive Lynn 'more' crazy, and each and every day miss each and everyone of you more and more... It's been a wonderful 16+ years, life changing opportunities and life long friends. This chapter is closing, this book is done, this season is over...but a new season is just around the corner and is confirmed. Stay tuned :) 

Drew Diskin, M.S.

Connector. Creative. Change-agent. Digital nerd. Lifestyle branding and experience marketing advisor.

1w

Proud to have been there even before the beginning… ❤️

The first word that came to mind when reading this post and the responses is grateful. I'm grateful for this healthcare community and the friendships and bonds that will last a lifetime. What an incredible journey and blessing since Kevin Minnelli started Eruptr over 15 years ago. First and foremost, thanks to ALL of our employees. We wouldn't have made it without a hardworking, dedicated team that selflessly served each other and our clients day in and day out. Period! Thanks to Amulet Capital Partners, LP for believing in us and thanks to Brandon Edwards and Shannon McIntyre Hooper for keeping the train moving and continuing to make impacts on the industry. Finally, thanks to Kevin Minnelli, you're a hell of a great business partner and friend. I'd get back in the trenches with you all over again.

Therese Lockemy, MBA

Healthcare Digital Marketing & Strategy Consultant | Patient Engagement & Content Strategy Expert

1w

These two deserve the best! J.K. and Kevin set the bar for what a search and digital marketing agency should be—innovative, results-driven, client-focused, and no fluff. Hands down, they’re some of the best I’ve had the pleasure of working with. Their impact on the industry speaks for itself. Wishing you both J.K. and Kevin the best in this next chapter— it's well earned!

Cynthia Newton

Partnering with Healthcare Organizations to Improve Acquisition & Retention - Consumer & Employee

1w

To the Dynamic Duo - you deserve it! I watched you guys grow and exceed your goals over and over, you are admired by many, including me! I gotta say I am a bit jealous and will certainly miss JK's "Funky Called Medina"! 🕺

Rob Gerdon

Healthcare Marketing Guy | Healthcare Performance Marketing Leader | Growth Strategist

1w

Cheers to JK and Kevin! What an incredible legacy you are leaving. I owe you both a debt of gratitude for all you have done for me, our team and this industry. Thank you for your example of leadership that clearly demonstrated over the years the importance of relationships and always doing what’s right for our team, clients and partners. All the best to both of you in this next stage!

Rich Lewis

Key Account Manager at IFS North America

17h

JK congrats my friend! So happy to see all of your hard work, dedication, and commitment pay off. Well deserved my friend.

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Aaron Watkins

Consumer Strategy, Digital Experience & Marketing at Johns Hopkins Medicine

1w

Two of the best!!! Enjoy!

Cheers to the best duo! Enjoy your retirement!!

Allison Minnelli

Marketing Senior at Florida Atlantic University

1w

Congratulations to J.K. and my Dad! Witnessing the dedication and hard work that brought you both to this incredible achievement has been truly inspiring. Well done!

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