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”GenX is the most skeptical generation of information. So, if you make a claim, you've got to have ways to back it up. You've got to have links to the data.” This is just one insight Alan Shoebridge of Providence offered in an interesting and informative conversation with Larry Williams on The Move. Check out this discussion of how healthcare organizations can connect with GenX—the "sandwich generation" juggling healthcare decisions for themselves, their children, and their aging parents. Listen here: https://apple.co/3ZGAchF #HealthcareMarketing #GenX #PatientEngagement #DigitalExperience

Alan Shoebridge

Associate Vice President/Chief Communication Officer @ Providence | Award-winning communication, PR and marketing executive | Board member | Industry speaker | Author

1w

Unlock Health thank you for having me on the podcast. It was a fun discussion!

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