Unlock Health’s Post

Most companies don’t have the budget to book Beyoncé or Ryan Reynolds as their company influencers, so what’s the next best thing? Join Scott Case and Doug Davila of Position : Global in their webinar “Branding your business: Best practices, cost-effective techniques and simple strategies to differentiate yourself” on March 14th at 12 PM EST. You’ll walk away with an understanding of defining branding, highlighting the places that are ripe for your efforts and find out just how cost effective it can be to be where your competitors aren’t. Tap the link to register 👇https://hubs.li/Q02nj3t10

[Calling all PR pros!] To impact health behavior and actions, brands will often work with celebrities and influencers. However, the choices require a lot of thought and strategy and healthcare communicators need to keenly understand how to effectively and ethically harness this power. Don’t miss this webinar during which a pair of industry experts will share their strategies to ensure that every choice you make in this realm will have the maximum benefit not only to your brand, but to consumers and all key stakeholders, too. Register now! #PR #Communications #Influencer #Webinar #Sponsored Real Chemistry https://brnw.ch/21wM0eV

Delighted to share that our very own ✨Rachna B. shared her thoughts on "How much publicity is too much?" in a recent article. Here's her take on the PR strategy of inviting influencers to high-profile events in exchange for ‘defined deliverables’. Read now – https://lnkd.in/giM-iJG8. Thank you, Manifest for including us in this conversation! By the way, what are your thoughts on it? 🤔 #influencerpr #ambaniwedding #influencermarketing #marketing #digital #founderspeaks #pragency #prindustry #media #communication #publicrelationsagency #contentmanagement #digitalmarketing #integratedcommunications

Ever pondered who truly shapes the direction of an organization? It's not always who you think. Dive into our latest exploration of the unseen influencers within companies and discover the true seats of power. https://lnkd.in/gzcFnY35 #LeadershipInsights #PowerDynamics #CorporateHierarchy #DecisionMakers #CorporateInfluence

Turn Influencers in Crisis Allies The goal is to reach the maximum number of stakeholders in the minimum amount of time. Influencers can help. Identifying individuals in your industry or geographic area who have the attention of your stakeholder groups should be a part of your planning process. Influencer relationships are not magic or immediate. Don’t wait for a crisis and expect an ally. Are you using influence relationships in your crisis strategy? #CrisisCommunications #CrisisManagement #CrisisLeadership #CrisisComms #CrisisPlanning #CrisisResponse #CrisisPreparedness #CrisisStrategy #CrisisShorts

One of my favourite monthly emails from the Unify PR & Marketing team is the one where we look at client results. It's not a vanity metric, or a pat on the back, it's an honest evaluation of where we are against the monthly KPIs set. This month, the team exceeded targets by 327% - what!!! Just amazing. But, how did we do it? 💡 We set KPIs for all clients at the start of the contract to ensure all parties know what can (potentially) be achieved, always challenging ourselves with more difficult KPIs. We never guarantee coverage or results, we give an estimation based on years of experience. 💡 We began Christmas sells in months ago, ensuring we were targetting all relevant features for our clients and providing our media contacts with timely information for gift guides. 💡 We brainstormed new ways of amplifying our messaging, researching what worked well and what didn't so we can improve on results each year. 💡 We make sure we know the brands we represent inside and out, whether that's understanding the industry, the key topics resonating digitally, hooks to newsjack or the actual products / services themselves. 💡 We operate a fast and efficient turnround for all media and influencer contacts, with all requests answered same day. 💡 We act as brand guardians for our clients but also advocates for our media contacts and content creators, always balancing the needs of both. I'm already excited to see the end of year reports for clients! A huge shout out to the team for smashing it as always Rio Saltonstall Sophie De Luca Sarah Thomas Olivia Brackenridge #pragency #contentcreation #influencermarketing #kpis #clientresults

Young investors trusting unqualified influencers: a major mistake. Always research before investing. #InvestmentMistakes #SocialMediaInfluencers #FinanceAdvice #ResearchFirst #YoungInvestors #InvestingTips #FinanceEducation #DueDiligence #SocialMediaInvesting #FinancialLiteracy

"Believe it or not, the humble press release still reigns supreme in achieving media visibility! 📰 Transcending the digital divide, companies like eReleases fuse traditional PR practices with modern tech. 💻 They reach over 4500 major news websites and key influencers. 🚀 Their approach proves you don't need to choose between old and new – you can harness the best of both worlds for impressive results. ⚡ Who knew the press release could be this power-packed? 💥 #PressRelease #MediaVisibility #DigitalMarketing #BusinessStrategy #PRPractices #Success #ModernTech #eReleases #Strategy #Innovation"

"Believe it or not, the humble press release still reigns supreme in achieving media visibility! 📰 Transcending the digital divide, companies like eReleases fuse traditional PR practices with modern tech. 💻 They reach over 4500 major news websites and key influencers. 🚀 Their approach proves you don't need to choose between old and new – you can harness the best of both worlds for impressive results. ⚡ Who knew the press release could be this power-packed? 💥 #PressRelease #MediaVisibility #DigitalMarketing #BusinessStrategy #PRPractices #Success #ModernTech #eReleases #Strategy #Innovation"

Being in Texas Tech University and Gamma Alpha Omega, I have learned how to navigate the public relations field and current trends. The main trend that has grabbed my attention is influencer partnership because that is one of the most effective way to show off new products or events. Influencers grab the attention of the younger audience because they look up to them. I would love to be apart of an influencer partnership because my passion for social media is the most interesting part of the field I am studying. #Mediarelations #SocialMediaPR #Branding