Alan Shoebridge

Alan Shoebridge

Portland, Oregon, United States
5K followers 500+ connections

Articles by Alan

Contributions

Activity

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Experience

Education

Volunteer Experience

  • Transition Projects Graphic

    Board Member

    Transition Projects

    - Present 7 months

    Human Rights

  • Society for Healthcare Strategy & Market Development (SHSMD) Graphic

    Executive Board Member

    Society for Healthcare Strategy & Market Development (SHSMD)

    - Present 9 years

    Health

    The Society for Healthcare Strategy & Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare strategists, planners, marketers, and communications and public relations professionals nationwide. SHSMD is committed to helping its members meet the future with greater knowledge and opportunity as their organizations work to improve the health status and quality of life in their communities.

  • Healthcare Communicators Northwest Graphic

    Board Member

    Healthcare Communicators Northwest

    - Present 2 years

    Health

    Healthcare Communicators Northwest (HCNW) is the Pacific Northwest’s only professional organization created for communicators in healthcare and public health.

  • Transition Projects Graphic

    Vice Chair Board Of Directors

    Transition Projects

    - 5 years 9 months

    Social Services

    For over 50 years, Transition Projects has delivered life-saving and life-changing assistance to some of Portland’s most vulnerable residents. Whether by helping a homeless veteran and her family find housing, sheltering hundreds of people each night with nowhere else to turn, or opening new pathways to employment, Transition Projects represents an invaluable part of Portland’s social fabric.

  • POINT LOBOS FOUNDATION Graphic

    Board Member

    POINT LOBOS FOUNDATION

    - 1 year 10 months

    Environment

    Long considered the “crown jewel” of California’s 280 state parks, Point Lobos State Natural Reserve is a magnet for nature lovers around the world. With its breathtaking beauty, fascinating wildlife and friendly and knowledgeable volunteers, Point Lobos is a place where one can experience nature at its best and explore this area's fascinating human history.

Publications

  • Don't You Forget About Gen X: One Generation's Crucial Role in Healthcare

    Amazon

    Between the generational giants of baby boomers and millennials, Generation X – born between 1965 and 1980 – tends to get lost in the shuffle, even when there’s a mountain of evidence that they shouldn’t, including in the healthcare space. Don’t You Forget About Gen X examines this skeptical, participatory, and oft-forgotten generation’s crucial and growing role as healthcare consumers, and how marketers can connect with them. Each chapter combines research, data, pop culture references and…

    Between the generational giants of baby boomers and millennials, Generation X – born between 1965 and 1980 – tends to get lost in the shuffle, even when there’s a mountain of evidence that they shouldn’t, including in the healthcare space. Don’t You Forget About Gen X examines this skeptical, participatory, and oft-forgotten generation’s crucial and growing role as healthcare consumers, and how marketers can connect with them. Each chapter combines research, data, pop culture references and personal anecdotes to paint a picture of each generation’s relationship to healthcare and build a strong case for why Generation X cannot – and should not – be ignored.

    Other authors
    See publication
  • Client-partner Relationships: 3 Tips for Success on Both Sides

    Spectrum Magazine - Society for Health Care Strategy & Market Development (SHSMD)

    Getting the most out of client-partner relationships is vital for both sides. In the latest issue of the Society for Health Care Strategy & Market Development (SHSMD) Spectrum member publication, fellow SHSMD board member Jeff Steblea and I share our perspectives on what both sides must bring to the table to build a successful relationship.

    Other authors
    See publication
  • Marketing Healthcare Services to Generation X

    True North Custom

    Connecting with Generation X could make or break your healthcare marketing strategy.

    Other authors
    See publication
  • Cohesion, Collaboration, and Communication in Healthcare

    TD Magazine - Association for Talent Development

    Healthcare environments require operational staff to work in accord with care providers, but this teamwork sometimes can be difficult to achieve.

    See publication
  • Afraid of going to the doctor? You shouldn’t be

    Spectrum magazine, published by the Society for Healthcare Strategy and Market Development

    Strategies and solutions for improving relationships between marketers and physicians.

  • White Coat Syndrome: Why Marketing Professionals Have It and How to Cure It

    Healthcare Success Strategies

    Learn how to build stronger relationships with physicians.

    Other authors
    See publication
  • Move Your Marketing Research Efforts into the 21st Century

    eHealthcare Strategy & Trends

    Insights into how online research engages patients and improves your marketing efforts.

    See publication
  • Online patient research effort continues to grow, offer insights

    Ragan's Healthcare Communications

    Last October, we highlighted a simple, yet effective method Providence Health & Services in Oregon is using to engage patients. Here’s an update from Alan Shoebridge.

    See publication
  • Taking the conversation to your patients

    SHSMD Spectrum Magazine

    An overview of how online research at Providence Health & Services-Oregon has opened up a new world of information and patient engagement opportunities.

  • What do patients really want? Well, ask them

    Ragan's Healthcare Communications

    With an array of online surveys, Providence Health and Services doesn't have to guess. Its online panel of 4,000 provides real answers.

    Other authors
    • Jessica Levco
    See publication

Honors & Awards

  • HITMC Individual Blog of the Year Award

    HITMC Medigy

    This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation

  • HITMC Individual Blog of the Year Award

    HITMC Medigy

    This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation. Alan shares his opinions and insights on his thoughtful personal blog. His writing gives audiences an “insider’s view” of healthcare.
    https://www.healthcarescene.com/news/2021-medigy-hitmc-award-winners-announced/

  • Public Relations Society of America’s Portland Metro Chapter Spotlight Award

    Public Relations Society of America

    Understanding patients was a key goal of the online patient research panel that I launched at Providence. Back when we were still calling the Millennials "Gen Y," I developed a survey to find out what they wanted from healthcare providers. The survey construction, execution and results were rewarded with at PRSA Spotlight Award.

    https://www.bizjournals.com/portland/blog/2012/10/prsa-awards-recognize-best-and-brightest.html

Organizations

  • Oregon Health & Science University

    Adjunct professor

    -

    Teaching healthcare professionals about marketing was a truly rewarding experience. For three years, I served as an adjunct professor teaching graduate students enrolled in the OHSU/PSU Healthcare MBA program. My class introduced healthcare professionals to marketing fundamentals and applications in their healthcare organizations, and connected marketing principles to innovation, operations and strategy in the healthcare industry. http://thehealthcaremba.org/

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