Digiday

Notably, consumer spending has slowed and marketing budgets are facing constraints as economic uncertainty looms, making it easier for brands to make the case to divest from diversity efforts. Meaning, walking back the commitment is more a result of the need to tighten belts rather than a push to upend diversity initiatives, industry experts say. That reversal has left multicultural and diverse-owned agencies dealing with the about-face from the boom seen at the height of the Black Lives Matter movement and subsequent DE&I commitments. #dei #diversity #marketing

Jasper, one of the earlier players in generative AI marketing tech, has developed new ways to give marketers more control over AI-created content. Today, the Austin-based startup is adding several new features to give marketers more control and consistency when creating and scaling AI-generated content. One new feature, Brand IQ, uses API-based tooling to let marketers embed brand guidelines into an AI model for consistent text and visual outputs. It also provides new ways to fine-tune an AI model that helps inform voice, tone and style. In this piece by Marty Swant, we speak to Loreal Lynch, Nicole (Denman) Greene of Gartner, Brian Yamada of VML, Megan Hueter, and Brent Vartan.

As organizations generate an avalanche of daily employee data — everything from Slack messages to Microsoft docs — people managers face an unprecedented challenge: how to transform all that so-called “dead data” into actionable insights. “We have 300 million terabytes of data every day that is getting generated around people,” said Guillaume Roy, cofounder and chief innovation officer at Workleap, an employee engagement platform. “It can become very difficult for HR leaders and business leaders to get insights around these data.” In this piece by Tony Case, we also speak to Tim Glowa (IBDC.D, GCB.D) of HRbrain.ai.

MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is further expanding its global footprint with the acquisition of fellow advisory firm R3, which delves into consulting on both the creative and media sides. The financial terms of the agreement were not made available. #MediaSense joins a number of ad tech and agency companies in the ad world that have contributed to a bit of a surge in mergers and acquisitions. In this piece by Michael Burgi, we speak to Ryan Kangisser, and Phil Gripton of Waypoint.

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It’s been roughly a week since Donald Trump was voted into his second presidential term and already, his return to the White House is expected to send ripple effects throughout the advertising world. Publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription revenue, otherwise known as the Trump Bump. The brand safety playbook regarding where an advertiser shows up in media may soon need to be reconsidered as more brands look to avoid backlash in the so-called culture wars. All said, it won’t be until January’s inauguration that the full picture of Trump’s presidency comes into focus. But until then, executive editor of news Seb Joseph joins the Digiday Podcast alongside executive editor, video, audio Tim Peterson and senior marketing reporter Kimeko McCoy to discuss what a Trump presidency means for publishers on the heels of the Digiday Publishing Summit in Europe (DPSE). Also in this episode, a recap of Google’s antitrust case and what happens next with the incoming administration.

It’s just a week after the election and CMOs are already looking at the results — and indicators from major media outlets and polls — and wondering if maybe they’ve been getting it wrong too. Some of the seven CMOs and agency execs that Digiday spoke to say brands need to listen to this voter feedback to understand if they know what resonates with consumers. Marketers are keen to listen to consumers and may even be more risk averse than ever. As previously reported by Digiday, major brands like Harley-Davidson Motor Company, Molson Coors Beverage Company, Lowe's Companies, Inc., John Deere and others have taken a step back from diversity, equity and inclusion efforts. That has come following pressure from right wing activist Robby Starbuck as well as backlash against so-called “woke” marketing efforts. In this piece by Kristina Monllos, we speak to Raj Nijjer of Symmetry, Matt Wurst of Genuin, Scott Goodson of StrawberryFrog, and Dory Ellis Garfinkle of Siegel+Gale.

Yesterday (November 11), Zeta Global delivered its Q3 earnings call, noting that revenues soared 42% year over year to hit $268 million. It also increased its quarterly earnings guidance to $297 million (up $32 million), noting that its recent purchase of LiveIntent, a Zeta Global Company will help buoy earnings. Earlier during the period, the intuitive talisman of the sector, The Trade Desk, posted its (now expected) quarterly revenue increase – up 27% year on year to $628 million – during the period. Still, it was the performance of AppLovin during the three months to September 30 that (arguably) proved most notable in the latest raft of earnings.  Story by Ronan Shields

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Here, we take look at the implications of Trump’s second term on ... ■ Fashion and beauty: https://buff.ly/3UO6zYD ■ Media and marketing: https://buff.ly/4ek5VJn ■ The "manosphere:" https://buff.ly/3Cu0J8o