We're excited to announce that Brooke Williams has joined CURE as our new Director of Sales! 🎉 With extensive experience in strategizing and building emerging brands, Brooke is all about creating thoughtful retail sales and marketing plans. Her passion for relationship building and deep dive approach will be key in expanding Cure's retail presence across the U.S. Welcome to the team, Brooke! We're thrilled to see where you'll take us next. 🚀 #Cure #CureHydration #SalesLeadership #RetailGrowth #EmergingBrands
About us
Based in New York City, Cure Hydration is revolutionizing the functional beverage industry with premium Electrolyte Drink Mixes. Cure products are designed to hydrate effectively, following a science-backed blend of sodium, potassium, and glucose designed by the World Health Organization. Known as the Oral Rehydration Solution (ORS), this formula has been proven to hydrate as effectively as an IV drip and is the gold standard in rehydration. Made with plant-based, non-GMO ingredients such as coconut water and pink Himalayan salt, our drinks are free from added sugars and artificial flavors, sweeteners, preservatives, colors and dyes. No junk, so you never have to compromise between health and great taste. We recently launched a line of pediatrician-formulated, kid-approved electrolyte drink mixes essential for children’s daily hydration. Our range also includes Energizing Drink Mixes, blending our essential electrolytes with natural caffeine, perfect for a balanced energy boost. Cure investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick, Kim Clijsters and more. We’re also backed by a Medical Advisory Board which includes Dr. Roshini Raj, Dr. Dana Cohen, Brooke Alpert, Dr. Tanya Altmann, Dr. Jill Grimes, and Dr. Brandye Manigat-Wilson. Caitlin Murray of Big Time Adulting was also recently brought on as the Head of Content. Cure is female-founded and ranked #10 in Food & Beverage and #225 overall on Inc. 5000's 2023 list of fastest-growing private companies in America. All products are available at curehydration.com, Amazon, Thrive Market, and over 13,000 retail locations including CVS, Walgreens, Sprouts and Kroger.
- Website
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http://curehydration.com
External link for CURE
- Industry
- Food and Beverage Services
- Company size
- 2-10 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Get directions
244 Fifth Avenue #2
New York, 10001, US
Employees at CURE
Updates
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🌟 Exciting News! 🌟 We’re proud to share that Cure Hydration has been ranked #568 on the 2024 Inc. Magazine list of the 5000 fastest-growing companies in America! Even more exciting, we’re honored to be recognized as #23 in the Food & Beverage category. 🎉 This milestone is a testament to the hard work and dedication of our incredible team and our inspiring founder, Lauren Picasso, who have tirelessly driven our mission forward. A huge thank you to each and every one of you for your passion, commitment, and innovation. We also want to extend our deepest gratitude to our amazing community of customers and supporters. Your belief in Cure Hydration has fueled our growth, and we’re excited to continue this journey with you. Here’s to achieving even more together in the future! 🚀 Check out the list and rankings here: https://lnkd.in/g6Yn3rnH And check us out: https://lnkd.in/dWRw43dF #Inc5000 #FastestGrowingCompanies #Cure #CureHydration #Grateful #TeamWork #CommunityFirst
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🎉 Introducing our revamped Starter Kit! 🎉 This summer, elevate your hydration game with our new and improved Starter Kit, now featuring 9 sticks of all our delicious flavors, including the refreshing Tropical Punch and zesty Blood Orange! Explore, enjoy, and find your favorite flavor. Cheers to staying hydrated in style! Shop now: https://lnkd.in/gck28PMx #Hydration #SummerRefreshment #NewFlavors #TropicalPunch #BloodOrange #StayHydrated #CureHydration
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❤️ New Flavor Alert ❤️ We are thrilled to announce the launch of our newest electrolyte drink mix flavor – Blood Orange! This citrus-forward flavor captures the essence of sun-soaked summer days, delivering a refreshing upgrade to our Orange offering. It's bold, juicy, and bloody delicious! Ready to taste the zest? https://lnkd.in/gpBAdkmD #Cure #CureHydration #BloodOrange #StayHydrated #NewFlavor #NewProduct #NewProductLaunch #ElectrolyteDrink #HealthyLiving #CitrusRefreshment #Hydration
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🚨 Exciting News! 🚨 It's Amazon Prime Day, and Cure is offering 20% off! 🌟 Shop now and hydrate all summer long with effective, science-backed electrolytes without all the junk ingredients. Plus, you'll be supporting a female-founded small business! Your purchase empowers us to continue our mission of providing healthy and great tasting hydration for all. 💧 Show your support and enjoy 20% off by shopping Cure on Amazon now: https://lnkd.in/gmtCyCBM #AmazonPrimeDay #Cure #CureHydration #HydrationMatters #SmallBusiness #FemaleFounder #HealthyLiving
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🍍🍊🍒 New Product Alert 🍒🍊🍍 We are so excited to introduce Tropical Punch – our new electrolyte drink mix flavor that takes you back to your childhood favorites, without all the junk! Juicy and refreshing, Tropical Punch is perfect for beach days, barbecues, and staying hydrated all summer long. Want to give it a try? https://lnkd.in/gEmxx75C #Cure #CureHydration #TropicalPunch #StayHydrated #NewFlavor #NewProduct #NewProductLaunch #ElectrolyteDrink #HealthyLiving #SummerVibes #Hydration
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🌟 Exciting news! We're thrilled to introduce our new Strawberry Kiwi & Lemonade Bulk Jars! Enjoy the hydration and flavors you love in an exciting new format. Your favorites just got bigger and better. 🍓🥝🍋 Check them out: https://lnkd.in/gHsa-uQE #NewProduct #Hydration #StrawberryKiwi #Lemonade #BulkJars #HealthyLiving #StayHydrated #FlavorfulHydration #Cure #CureHydration
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We’re thrilled to share the news that our CEO and Founder, Lauren Picasso, was named to the Inc Female Founders 250 List! With such inspiring leadership, the sky’s the limit 🚀 Congratulations to Lauren and the entire team on this achievement! #IncFemaleFounders #WomenInBusiness #TeamCure
🎉 What a day for Cure! Being recognized on the Inc. Female Founders 250 List is a huge honor for me and a reflection of the hard work of our incredible team. At Cure, we're committed to empowering women — our employees, customers, and partners. Our all-female leadership team and medical advisory board exemplify our dedication to fostering an environment where women's contributions are recognized and their voices lead the way in shaping our future. A big thank you to everyone involved with Cure for your passion and support of the brand. Let's continue to champion the voices and achievements of women in our industry and beyond. And a bonus thank you to our customers. Your belief in our mission to empower others to live better and healthier lives fuels us every day. #IncFemaleFounders #WomenInBusiness #TeamCure #Empowerment
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🚀 Exciting News! Cure Kids has launched! Our newest hydration line for kids aged 1 and up is here, bringing you science-backed, pediatrician-formulated hydration in flavors kids love: Fruit Punch, Pink Lemonade, & Mixed Berry. Crafted with plant-based, non-GMO ingredients, our formulas are free from added sugars and artificial ingredients, ensuring a healthy, happy hydration experience for the entire family. Thank you to our team and the Cure family for making this possible. Discover more about our mission to provide health and well-being for all ages. Explore Cure Kids now: https://lnkd.in/gTmZaw4Y #CureKids #HealthyHydration #FamilyHealth #LaunchAnnouncement
I’m excited to announce the launch of Cure Kids, a new hydration line designed for Kids 1 and up, now available on our website and Amazon. Our Cure Kids line is Pediatrician-Formulated with kid-approved flavors like Fruit Punch, Pink Lemonade, and Mixed Berry. These new formulas maintain the integrity of our original science-backed formula with plant-based and non-GMO ingredients that are free of added sugar, sugar alcohols, and artificial ingredients, and also tested for major allergens (milk, egg, soy, peanut, sesame, gluten, fish & shellfish). Our mission is to create effective, plant-based, and delicious products that provide the ultimate foundation for health and well-being. Cure Kids is a natural extension of our promise to improve your health and well-being at every age, providing healthy hydration for the whole family. A huge thank you to our incredible team, whose dedication and hard work have made this possible. And to our Cure family, thank you for your unwavering support and belief in our vision. Here's to healthy, happy hydration for all! 💧 #Cure #CureKids #CureHydration #HydrationMadeFun #HealthyFamilies #Innovation #LaunchAnnouncement #NewProducts #NewLaunch
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