CURE’s Post

No one cares about features. They only care about benefits. ✔️Will it save them money? ✔️Will it save them time? ✔️Will it save them pain? On Amazon, brands need to focus on benefits over features. (Yes, you still need to talk about the features. But highlight benefits more.) Look at the example below: $349 to “extend the life of your food.” Ehhhhh.. How about: “The average American throws away $X of fresh vegetables & fruit.” That’s painful. ⤷ For $349, I can stop that pain. Tap into the pain someone has. Show them the benefits. Buy the Ferrari. BOOM. What do you think? #AmazonCTR

5. A vessel of drinkable glitter that'll warrant adjacent your drinking h2o is *extra* peculiar this Easter.  I'm specified a sucker for weird/fun finds online. I impulse-bought this the precise archetypal clip I saw it and, ugh, I adore it. It is specified an unnecessarily silly happening *and yet* it truly has made for immoderate fun, spruced up, sips. It has nary taste, lasts everlastingly (you request precise small per cup), and it'll surely brighten up a boring drink. Promising review: "The glitter was fantabulous and made the brew shimmer conscionable arsenic expected. Everyone loved it and stared astatine it with wonderment and delight. The glitter does overgarment the glass, making consequent beers glittery. I urge jiggling the keg a bit, truthful the glitter doesn’t settle. This is simply a large product. I volition decidedly bargain again." —Jennifer Konecky Shipping: Available on Amazon Prime with two-day shipping, non-Prime shipping options volition inactive get by Easter (see Amazon's afloat shipping information here). Get it from Amazon for $11.90+ (available successful 26 colors).  #innovation - #management - #technology - #creativity - #futurism - #startups

New 🍄 🏪 🥒 : In John Mackey's new memoir, the Whole Foods founder writes about taking MDMA and psilocybin in 2022, which helped him come to terms with changes Amazon was making to the natural grocer he founded. Now it seems like Amazon is inching toward even more serious changes. My column in The Information: https://lnkd.in/e2XhJhYN

Let me guess. You're using Amazon Experiments to figure out what works. Seriously? That's like a chef trying to cook a dish - ↳ without tasting anything until it's served. Are you really willing to gamble with your business like that? I didn't think so. Instead, use PickFu BEFORE and AFTER to get real-time feedback and optimize your listing for maximum success. Here are 3 reasons why: 1. You're not a mind reader. Stop guessing what your customers want. Instead, let them tell you directly. 2. Your competitors are using it. So why aren't you? 3. It's more than just an A/B test. PickFu helps you uncover deeper insights and preferences that can make all the difference between a top seller and a flop. Don't be a gambler. Don't guesstimate. Use PickFu. If this post gets 100 likes, maybe the big bosses will give me a coupon code to hand out for some polls. (But then again - today IS my third day.) 😜 ✌️❤️🍕 “It all starts with the click.” - Shakira #AmazonCTR #UsePickFu

Launching on Amazon as a new brand can be daunting and definitely challenging. Here's the strategy that went into launching our first SKU, Midnight Mini Cookies: https://lnkd.in/euzennW4 1) Keyword Friendly Product Title Brand Name -> Product Name -> Unit Size -> Search Keywords (Gluten Free + Dairy Free) -> Brief Description 2) Listing Images Instead of our Main Listing Image just showing the packaging against a white background, we included our mini cookies in the graphic as well. This will help us stand out in the Search Results page when the vast majority of snack brands just show their packaging. 3) Brand Story Carousel I'm surprised by how under utilized the Brand Story block is, even with successful ASINs. Here, we feature a graphic about why we started Myna Snacks, a graphic of Product Details, and a graphic with all of our Value Prop icons. 4) Enhanced Brand Content/A+ Content In this section, we focused on the high quality ingredients that make Midnight Minis so special, testimonials and a comparison chart. 5) Brand Store The only place on Amazon where your competitor won't appear. Capitalize on this. 6) Vine Program We've shipped out all our product to these Vine participants and now we're waiting to see the reviews pour in. I'd love to know, what do you recommend the first thing I optimize post-launch? #amazon #dtc

Do you want to start your week with actionable insights? 🚀 Imagine beginning your Monday with a clear view of the key levers that significantly impacted your performance, along with actionable tasks ready to improve immediately. QuickWins ensures you never miss an opportunity to optimize your Amazon strategy. With Studio, you can quickly assess last week's results to guide your priorities, identify areas that need attention to optimize sales and traffic on Amazon, and use insights to plan the most impactful activities for the upcoming week. Find out how Studio can optimize your week and improve your Amazon performance 👉 https://lnkd.in/eJ-F7MvE #QuickWins #Amazon #Witailer #WeeklyPlanning #SalesOptimization #WitailerStudio Retex

We value every customer's feedback and take it to heart. Hear from our satisfied customers and check out our delicious products they love on Amazon. #yafa #amazon #yafareviews #yafafeedback #yafatestimonials#yafacustomerexperience #yafahappycustomers #yafasatisfiedcustomers #yafaproductreviews #yafamarket #customerfirst #chestnutreview #yafachestnutsreview #amazonreview

Trying to stand out but not seeing results? bro you are not alone... Everyone is fighting to get Clicks, let alone conversions Its a different game altogether Look at these oil sprayers — the ones that show the product in action are winning. People need to see it working, not just sitting there. I see people using The first and third listings? They show oil being sprayed on food. It’s clear and relatable. 🥗 But the second one? Just a bottle with accessories. No real connection. Quick fix: 👇 Show it being used. Let buyers picture themselves using it. Real-life use grabs attention fast. DM me 📩📩📩📩 Let me fix you ASAP...... #Amazonadvertising #PPC #Amazon #StrategicGrowth #Amazonsellers

If you search for '100% Fruit Juice' on #Amazon today, you will find many products but none are actually 100% juice or anything remotely close. Thanks to #FSSAI, Amazon has now sent a formal email to all sellers to correct their listings and remove 100% Fruit Juice claims. Concentrate based juices must use the word 'reconstituted' in the name of the juice. This should benefit consumers, increase awareness and reduce fraud. I hope this policy is strictly applied everywhere. #amazon Newtreo #fruitjuice #juice

"Popcorn Panic: How Amazon Helped Me Make the Right Choice" I heard from a YouTube Uncle that popcorn could mess up my six-pack, but I wasn’t ready to give up my favorite snack. So, I decided to buy an air popcorn machine and headed to Amazon. That’s where the confusion hit—so many options, from super cheap to pricey, and others in between. Even the cheaper ones had good reviews, but I wasn’t sure if they’d last. In the end, I chose one that was a bit above medium price because Amazon recommended it. When it arrived, I was happy—it’s a solid machine, works great, and I realized how much that recommendation helped me decide. This made me think: Why don’t more online stores and e-commerce sites do this? Many still don’t highlight best-sellers, top-rated products, or how many units have been sold. They’re not using social media like Instagram to inform customers about these details or to confidently recommend products. People trust what others have bought and liked, so showcasing ratings, reviews, and recommendations makes decisions easier. When a brand stands behind a product and shares this social proof, customers are more likely to trust it and buy. Bottom line: If you want to sell something, recommend it yourself. Customers trust the brand. And if you back it up with reviews and ratings, it’s even better. This is a smart strategy that more businesses should learn from. #SmartShopping #TrustTheBrand #CustomerFirst #AirPopcorn #AmazonChoice #SocialProof #BestSellers #MarketingTips #BoostSales