InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Digital dominates advertising, but traditional channels are still relevant for some sectors

Article |
 Nov 13, 2024

More than 100 million people will watch live sports via digital this year

Article |
 Nov 12, 2024

Discover in-store, buy online: How high-income consumers shop

Article |
 Nov 12, 2024

Optimism meets distrust: 5 charts on consumer perceptions of AI

Article |
 Nov 12, 2024

GenAI for ad targeting use case: Finding the right audience

Article |
 Nov 12, 2024

5 charts on what marketers want from retail media partners

Article |
 Nov 12, 2024

Western Union launches new media network

Article |
 Nov 12, 2024

Digital travel ad spend slows after several years of rapid growth

Article |
 Nov 8, 2024

The future of commerce media: United, Lyft, and the push for in-transit ads

Article |
 Nov 8, 2024

Pinterest reports revenue and user gains, but holiday forecast is lackluster

Article |
 Nov 8, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Client Testimonials
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →
EMARKETER

Generative AI for Personalization in Consumer Banking

What Are the Key Use Cases for Consumer Banks and Credit Unions?

Report by Maria Elm  |  Sep 26, 2024

Unlocking the Power of GenAI

Our Guide to Prioritizing Use Cases in Each Industry

more
See All
Download
Report
Share
Table of Contents
Why does genAI for personalization matter right now?
What are the key use cases of genAI for personalization?
How should banks and credit unions prioritize these use cases for genAI-fueled personalization?
What else should banks and credit unions keep in mind?
Sources
Media Gallery
About This Report
GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.
Topics
Banking
Artificial Intelligence (AI)
United States
Table of Contents
Why does genAI for personalization matter right now?
What are the key use cases of genAI for personalization?
How should banks and credit unions prioritize these use cases for genAI-fueled personalization?
What else should banks and credit unions keep in mind?
Sources
Media Gallery

Generative AI (genAI) is making it easier than ever to create individualized banking experiences at scale. As banks and credit unions plan their personalization strategies, they need to understand the customer-facing areas where genAI can deliver the most value.

Key Question: What are the key personalization use cases for genAI in consumer banking, and how should banks and credit unions prioritize them?

How Should Consumer Banks and Credit Unions Prioritize Generative AI (GenAI) Use Cases?
E-Mail ChartDownload

Key Stat: Almost three-quarters (74%) of US consumers across all generations want more personalized banking experiences, per February 2024 data collected by The Harris Poll for Q2.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Why does genAI for personalization matter right now?
  2. What are the key use cases of genAI for personalization?
  1. How should banks and credit unions prioritize these use cases for genAI-fueled personalization?
  2. What else should banks and credit unions keep in mind?
  1. Sources
  2. Media Gallery

Charts in This Report

How Should Consumer Banks and Credit Unions Prioritize Generative AI (GenAI) Use Cases?Top Expected Impacts of Implementing Generative AI According to UK/US Banking and Insurance Executives, Aug 2023 (% of respondents)
Generative AI (GenAI) Use Cases for Personalization in Consumer BankingHow Should Consumer Banks and Credit Unions Prioritize Generative AI (GenAI) Use Cases?

authors

Maria Elm

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Nikolai Dineros
Vladimir Hanzlik
Executive Editor and SVP, Content
Erika Huber
Director, Report Editing
Chris Keating
Director, Research
Tiffani Montez
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Senior Analyst
Amy Rotondo
Director, US Research
Emman Velasco
Chart Editor
Zia Daniell Wigder
Chief Content Officer
Julia Woolever
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client