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EMARKETER

Generative AI for Ad Targeting

What Are the Key Use Cases for Advertisers?

Report by Yoram Wurmser  |  Oct 30, 2024

Unlocking the Power of GenAI

Our Guide to Prioritizing Use Cases in Each Industry

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Table of Contents
Why does genAI for targeting matter right now?
How should advertisers prioritize the key use cases of genAI for ad targeting?
What else should advertisers keep in mind?
EMARKETER Interviews
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About This Report
GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.
Topics
Artificial Intelligence (AI)
Worldwide
Table of Contents
Why does genAI for targeting matter right now?
How should advertisers prioritize the key use cases of genAI for ad targeting?
What else should advertisers keep in mind?
EMARKETER Interviews
Sources
Media Gallery

Given the central role of targeting in digital advertising, it’s no surprise that some of the key use cases of generative AI (genAI) help advertisers find the right audience, buy the right ad placements, and craft the best messages for the moment.

Key Question: What are the key use cases for genAI in ad targeting, and how should advertisers prioritize them?

How Should Advertisers Prioritize Generative AI (GenAI) Use Cases for Ad Targeting?
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Key Stat: A survey of marketers worldwide found that 69% use, or plan to use, genAI for audience targeting, according to an SAS survey conducted by Coleman Parkes Research.

Here’s what’s in the full report

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Insights from industry and company leaders.

    Table of Contents

    1. Why does genAI for targeting matter right now?
    2. How should advertisers prioritize the key use cases of genAI for ad targeting?
    1. What else should advertisers keep in mind?
    2. EMARKETER Interviews
    1. Sources
    2. Media Gallery

    Charts in This Report

    How Should Advertisers Prioritize Generative AI (GenAI) Use Cases for Ad Targeting?How Should Advertisers Prioritize Generative AI (GenAI) Use Cases for Ad Targeting?
    Generative AI (GenAI) Use Cases for Ad Targeting

    Interviewed for This Report

    Kristi O’Brien
    LTK
    General Manager, Brand Platform
    Interviewed October 21, 2024

    authors

    Yoram Wurmser

    Contributors

    Rahul Chadha
    Director, Report Editing
    Eleni Digalaki
    Jasmine Enberg
    Vice President and Principal Analyst
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    Madan Kumar
    Copy Editor
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    Evelyn Mitchell-Wolf
    Emma Noyes
    Graphic Designer, Data Visualization
    Carina Perkins
    Senior Analyst
    Emman Velasco
    Chart Editor
    Max Willens
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