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EMARKETER

Generative AI for B2B Marketing

What Are the Key Use Cases for B2B Marketers?

Report by Kelsey Voss  |  Oct 31, 2024

Unlocking the Power of GenAI

Our Guide to Prioritizing Use Cases in Each Industry

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Table of Contents
Why does genAI for B2B marketers matter right now?
How should B2B marketers prioritize the key use cases for genAI-powered marketing?
What else should B2B marketers keep in mind?
Sources
Media Gallery
About This Report
B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.
Topics
B2B Marketing
Artificial Intelligence (AI)
US
Table of Contents
Why does genAI for B2B marketers matter right now?
How should B2B marketers prioritize the key use cases for genAI-powered marketing?
What else should B2B marketers keep in mind?
Sources
Media Gallery

Generative AI (genAI) is transforming B2B marketing by optimizing campaigns, personalizing experiences, and automating tasks—allowing marketers to focus on strategic activities. Those who integrate AI can build more sophisticated marketing workflows and support long-term marketing successes.

Key Question: What are the main use cases for genAI in B2B marketing, and how should B2B marketers prioritize them?

How Should Marketers Prioritize Generative AI (GenAI) Use Cases for B2B Marketing
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Key Stat: 81% of B2B marketers are using genAI tools—up from 72% in 2023, per the Content Marketing Institute.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

3charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Why does genAI for B2B marketers matter right now?
  2. How should B2B marketers prioritize the key use cases for genAI-powered marketing?
  1. What else should B2B marketers keep in mind?
  2. Sources
  1. Media Gallery

Charts in This Report

How Should Marketers Prioritize Generative AI (GenAI) Use Cases for B2B MarketingHow Should Marketers Prioritize Generative AI (GenAI) Use Cases for B2B Marketing?
Generative AI (GenAI) Use Cases for B2B Marketing

authors

Kelsey Voss

Contributors

Eleni Digalaki
Chris Keating
Director, Research
Kyndall Krist
Senior Copy Editor
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Senior Analyst
Heather Sprung
Senior Editor
Emman Velasco
Chart Editor
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