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EMARKETER

Generative AI for Personalization in Retail

What Are the Key Use Cases for Retailers and Brands?

Report by Carina Perkins  |  Jul 30, 2024

Unlocking the Power of GenAI

Our Guide to Prioritizing Use Cases in Each Industry

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Table of Contents
Why does genAI for personalization matter right now?
What are the key use cases of genAI for personalization?
How should retailers prioritize these use cases for genAI-fueled personalization?
What else should brands and retailers keep in mind?
Sources
Media Gallery
About This Report
GenAI is potentially a game changer for personalization in retail. This report takes a closer look at some of the key use cases.
Topics
Ecommerce Sales
Artificial Intelligence (AI)
US
Table of Contents
Why does genAI for personalization matter right now?
What are the key use cases of genAI for personalization?
How should retailers prioritize these use cases for genAI-fueled personalization?
What else should brands and retailers keep in mind?
Sources
Media Gallery

Personalization is a priority in retail, and generative AI (genAI) is making it easier than ever to give customers individualized experiences. As they plan their personalization strategies, retailers need to understand the potential use cases of genAI technology.

Key Question: What are the key personalization use cases for genAI in retail, and how should retailers prioritize them?

How Should Retailers Prioritize Generative AI (GenAI) Use Cases?
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Key Stat: Over 70% of US digital retailers believe AI-driven personalization and genAI will affect their business in 2024, per a December 2023 survey by Bolt.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Why does genAI for personalization matter right now?
  2. What are the key use cases of genAI for personalization?
  1. How should retailers prioritize these use cases for genAI-fueled personalization?
  2. What else should brands and retailers keep in mind?
  1. Sources
  2. Media Gallery

Charts in This Report

How Should Retailers Prioritize Generative AI (GenAI) Use Cases?US Digital Retailers Believe AI Will Affect Their Business in 2024 More Than Any Other Trend (% of US digital retailers, Dec 2023)
Generative AI (GenAI) Use Cases for Personalization in RetailHow Should Retailers Prioritize Generative AI (GenAI) Use Cases?

authors

Carina Perkins

Contributors

Vladimir Hanzlik
Executive Editor and SVP, Content
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Zia Daniell Wigder
Chief Content Officer
Yoram Wurmser
Principal Analyst
Paul Verna
VP, Content
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