Sarah Sutton

B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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The wait is almost over! UK marketers have shared their call tracking and martech experiences, and the results are in. Join our 30-minute webinar on 4 June at 11 am to get the insights first 👉 https://lnkd.in/eztT24C6 #calltracking #marketingtrends #martech #analytics #marketingtechnology #marketing

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As the UK prepares for the general election on July 4th, we, as B2B PR and marketing professionals, must prepare for any changes a new government may bring. 🗳️ From economic policies and regulatory changes to sustainable and ethical practices, our latest blog explores the potential changes and benefits the upcoming election could usher in for B2B PR and marketing. Continue reading here 👉 https://lnkd.in/eNuiu8PZ #UKElection #B2BPR #Marketing

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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If you are an agency working with Account-Based Marketing teams this course is designed with you in mind. There are still some places available on our next course starting June 5 . More details here https://lnkd.in/ejGUneUN #ABM #B2B #Marketing #Training #Partnership B2B Marketing

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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🇬🇧 Calling all UK based Marketing Procurement professionals... It's your last chance to have your say in the ISBA x RightSpend's 2024 survey, exploring the future of agency management and remuneration in the UK. With topics including AI and MarTech, it's your opportunity to contribute and get access to the full findings which will give you and your Marketing Procurement team insight into what's to come for agency compensation. Participate now: https://hubs.la/Q02MJFw30 The survey closes this week. If you're not UK based, but would still like a copy of the report, comment below! #marketingprocurement #ISBAsurvey #UKMarketingProcurement

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🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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In successful Account-based Marketing programmes, the synergy between client-side ABM teams and their agency partners is paramount. If you would like to elevate your ABM approach and drive more impact for your clients, we've developed a specialised course tailored for agencies engaged in ABM.    Our comprehensive course is designed to fortify your partnership, equipping you with the insights and strategies needed to excel in every phase of the ABM journey.   What will you gain from attending the course?   - Understand the intricacies of ABM planning and execution - Discover how to leverage your agency's strengths at every stage - Craft compelling ABM propositions and content - Design engaging campaigns that resonate with target buyers and influencers - Maximise campaign impact and demonstrating tangible value to your clients   Delivered by experienced Inflexion Group practitioners over four weeks through interactive sessions, our next course starts June 5. Book now at the link below: https://lnkd.in/eAuQgwjB   #ABM #AgencyExcellence #B2BMarketing B2B Marketing Stephanie Deane Louise Wingfield (Clark) 

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Expert View: SEO for Non-Technical CEOs - Part 2 Fiona Bowyer, Marketing Director at The Marketing Centre, is back with the second instalment of her Expert View: SEO series. Many SME CEOs understand the importance of SEO, but navigating its complexities can be daunting. This series empowers leaders to unlock SEO success, even without a technical background. https://bit.ly/3KCSms6 #SEO #digitalmarketing #ceotips #leadership

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📖 New Free Guide from The Agency Collective: Mastering Your Pricing Strategies In the competitive landscape of UK agencies, developing an effective pricing strategy is paramount to achieving sustainable growth and profitability. Strategic pricing is not merely about setting competitive rates; it’s about aligning your pricing structure with the value you provide and your clients’ needs. A well-thought-out pricing strategy can position an agency as a leader in its market, attract and retain high-value clients, and differentiate it from competitors. Moreover, strategic pricing helps to optimise revenue, manage client expectations, and ensure that the agency can invest in its growth and development. This guide aims to help by giving you the insights and tools necessary to create pricing strategies that foster long-term success. Download your guide here: https://hubs.la/Q02NhkXl0 Agency Collective members can also access the guide in the Hub!

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Introducing ALF Insight, the award-winning sales tool here to make new business easier. 🤝 Join some of the biggest media owners in the UK using ALF’s leads, data and insights to hit their sales targets. 🎯 👉 ‘Helps open up discussions with potential clients and generate leads and revenue’ - JCDecaux 👉 ‘ALF has become my newest best friend at work’ - Clear Channel 👉 ‘I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.’ - Bauer Media 👉 ‘Saves me hours of work as it allows me to find relevant contacts with ease.’ - Hearst 👉 ‘I use ALF everyday, easy to use and so useful to get real market knowledge.’ - Channel 4 👉 ‘A valuable resource tool for business development.’ - ITV 👉 ‘Great tool to use, and the support is excellent’ - News Corp 👉 ‘We have used ALF for less than 8 weeks and got a direct booking with a direct client’ - DOOH Media 👉 ‘A must have subscription for anyone in media.’ - Fandom 👉 ‘Without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers.’ - Stream Publishing Want to get in on the action? Get in touch to find out more. ➡ https://lnkd.in/ev8GY8hm #mediasales #adsales #advertising #insight #newbusiness #businessdevelopment #salestool https://lnkd.in/erjSMCvW

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Yep! You heard us right ✅ Break through the noise and stand out from other agencies with empowering training in The Marketing Performance Framework® Get in touch and get ready to unlock your license opportunity 💜 https://lnkd.in/eq64E9u6 #traininglicense #marketingstrategy #marketingperformanceframework #marketingagency

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Building a successful Account-Based Marketing (ABM) programme requires more than just a great strategy—it demands the right expertise and a strong foundation. At Inflexion Group, our team of experienced practitioners understands what it takes to deliver results. Whether you’re launching an ABM initiative, refining your objectives, or seeking tailored training, we’re here to help you make it happen.   In her latest blog, Executive Consultant Dorothea Gosling breaks down the essential strategies for ABM success, highlighting the critical role of building a solid team foundation.   https://bit.ly/4fUrstR   #AccountBasedMarketing #ABMStrategy #B2BMarketing #MarketingInnovation #TeamSuccess #BusinessGrowth #InflexionGroup #MarketingLeadership

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Unlock the power of digital marketing to drive Yorkshire exports with our on-demand webinar 📣 This webinar dives deep into the most effective digital marketing strategies for B2C and B2B businesses seeking international success. Key topics covered: ✅ Effective multilingual SEO techniques ✅ Scalable content methodologies and PR ✅ Essential tips for translation and localisation ✅ Cost-effective approaches to reduce and maximise opportunity ✅ Winning strategies for international pitches Watch this webinar with Martin Calvert, Marketing Director at ICS-digital and ICS-translate, and take your digital marketing strategy to the next level. ➡️ View the webinar here: https://lnkd.in/ej9xaYhV #Digitalmarketing #Exports #SEO #Internationaltrading

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This week's update is all about ABM Tactics and utilising small events. Read on for our short guide on what to do to maximise success. 🥇 https://lnkd.in/eBtGUhdh #abm #marketing #events

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