RightSpend

RightSpend

Advertising Services

New York, NY 939 followers

A data driven marketing procurement platform for global brands

About us

RightSpend is a leading global online data-driven marketing procurement platform for brand and marketing consultancy. RightSpend helps marketing and procurement professionals in brands gain clarity and greater control over their marketing spend and manage their agency relationships more effectively – all in real time and in one centralized space. We believe brands – and agencies – are championing more trust, fairness and transparency within their relationships and the industry. RightSpend is designed to support brands in facilitating straight up conversations about time, money and processes with their agencies, so they can make better informed decisions. As a consultancy business, we also have a team of people with wide expertise across marketing procurement, marketing and advertising, finance and technology, if you require further training or marketing consultancy advice.

Industry
Advertising Services
Company size
11-50 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2001
Specialties
Marketing Consultancy, Marketing Procurement, Agency Contracts, Data Driven Procurement, Agency Relationships, Marketing Budget Savings, Marketing Data and Insights, Marketing Benchmarks, and Marketing Efficiencies

Locations

Employees at RightSpend

Updates

  • View organization page for RightSpend, graphic

    939 followers

    Wishing you all a very Happy Thanksgiving! We’re grateful for our clients, friends, and colleagues all year round, but this time of year gives us the perfect opportunity to raise a toast to everyone who has contributed to making this year a success.🥂

  • View organization page for RightSpend, graphic

    939 followers

    What does the Future of Agency Remuneration look like? Earlier this year, we partnered with ISBA to survey UK Marketing Procurement professionals to find out their thoughts, focusing on: ✅ Value ✅ Influencers ✅ AI ✅ MarTech ✅ Payment by Results Now the results are in! Providing some interesting reading, what is clear is that there's some great opportunities ahead for Marketing Procurement to influence and improve the future of agency remuneration. We'll be sharing more from the survey soon! #marketingprocurement #futureofagencyremuneration #procurementopportunities

  • View organization page for RightSpend, graphic

    939 followers

    We're going to be at the ProcureCon Europe Series ProcureCon Connect at Sopwell House next week (3-4 December). The last Marketing Procurement event of the year, and one of our favourites as it gives us the opportunity to spend quaility time to sit down with Marketing Procurement executives one on one and get into some deeper conversations. We always come away with the feeling of having shared some our knowledge, and had the opportunity to learn what's on the agenda for so many Marketing Procurement teams for the coming year. If you're going to be at the event, give the RightSpend team a shout as we'd love to catch up! #PCMConnect #MarketingProcurement #ProcurementEvents

  • View organization page for RightSpend, graphic

    939 followers

    Negotiating with an agency using a data-driven approach completely changes the dynamics. Data provides you with a fact-based foundation on costs, performance and metrics so you can: ✅ take your marketing spend further and/or access more marketing ✅ be on the same page as your agencies when it comes to expectations ✅ have full transparency into costs and deliverables ✅ speed up the negotiation process with clear insights and visibility ✅ negotiate based on facts, not emotions The power of negotiating can be massively transformed by using data as your benchmark. Data-driven negotiations provide you with evidence-based insights to inform negotiations to the benefit of both agencies and brands. RightSpend know why negotiating matters. Le us help you negotiate with confidence backed by our data. #marketingprocurement #whyitmatters #whynegotiate

  • View organization page for RightSpend, graphic

    939 followers

    Data sits at the very heart of successful marketing procurement. It is transformative. Using tangible data and insights, Marketing Procurement can refine their decision-making and strategic planning. Data is the sharp facts and clear metrics that ensure your planning is built on solid foundation. It is central to building strong relationships between Marketing, Procurement, Finance, Agencies and suppliers. It embeds visibility, transparency, and trust. Data is invaluable when used in the Marketing Procurement process as it underpins informed decisions about costs and campaigns. Which mean data should be easily accessible and available to everyone. It should be reliable and relevant. Data that reimagines your marketing budget decision-making needs to sit at the heart of your internal teams. Which is where RightSpend comes in. Our data enables you to deliver impressive ROI. Book a demo with the team today! https://hubs.la/Q02XgRTb0

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  • View organization page for RightSpend, graphic

    939 followers

    Why do 7 of the 10 biggest companies choose RightSpend? ✅ Empowering precision ✅ Always on data analysis ✅ Maximise marketing spend ✅ Deliver significant ROI ✅ Billions of marketing spend assessed ✅ 75 global markets ✅ Providing unique insights ✅ Removing opinion and doubt Our data is unmatched. Want to join them? Book a call with the RightSpend team today. https://hubs.la/Q02WK_3C0 #marketingprocurement #whyRightSpend #datadrivendecisions

  • View organization page for RightSpend, graphic

    939 followers

    Marketing budgets play a huge role in setting your brand up for growth. Careful planning, goal setting, strategic thinking and decision-making helps optimise marketing spend so that you can deliver more value from your agencies and marketing campaigns. As you plan for 2025 Marketing Budgets, you can step away from stress and guesswork by using data to underpin your strategy and your planning. Marketing Procurement, when empowered by data, can: 📊 calculate Marketing budgets more precisely 📊 balance spend with returns 📊 provide collaborative insights into costs, budgets and planning 📊 assess performance, agency costs, & benchmarking for better value 📊 plan strategically, intelligently and efficiently 📊 create a strategy and budget that evolves and adapts to consistently deliver ROI Data provides brands with the support and insight needed for Marketing Budget planning. It's an essential tool for successful Marketing Procurement. #marketingprocurement #marketingbudget2025 #marketinggrowth

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Funding

RightSpend 1 total round

Last Round

Private equity

US$ 22.4M

Investors

LDC
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