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This year's State of Digital Services survey closes Friday. Participate at the link in comments. It takes <15min and the resulting analysis provides one of the most detailed looks at how the digital agency industry is evolving. This is easily our most requested and cited report since it gives agency leaders a ton of insight into how their shops stack up. This year we're covering: - AI implementation rates - Average revenue growth rates - Agency profitability - Utilization rates - Hourly rate data - Pricing models - Service mix including most profitable services - Average number of clients and client tenure - Employee retention strategies - Key trends for 2024 - And more! As always, everyone who takes the survey will get a copy of the full report and an invite to the highlights call. Huge thanks to our research partners: Bureau of Digital and Parallax!

Access to cutting-edge tools and technology in SMMA offers: 1- Enhanced efficiency and streamlined workflows. 2- Deeper insights through advanced analytics. 3- Competitive edge and innovation. 4- Personalized marketing strategies. 5- Scalability for handling larger workloads. 6- Creative freedom and experimentation. 7- Quick adaptability to changes in the digital landscape. You got an inquiry? Contact us via DM or [email protected] #realestate #realestatemarketing #marketing #economy #economics #advertisingandmarketing #strategy #sales #contentmarketing

📉 Neglecting the implementation of analytical and measurement objectives is still the issue.   ⁉ Why? Everyone knows the power of data and its potential to build a competitive edge, right? Not quite.     It's easier to take quick actions and see immediate results rather than implement analytics, derive insights, and then act. Establishing the right analytics is a longer process and often gets abandoned during ideation. In the short term, you won't notice much difference. In the long term, you lose.   A recent report from The Marketing Centre, based on responses from 2,000 companies in the UK, highlights key areas for improvement in SMEs' marketing strategies.   💡Consider these insights ⬇ - Only 27% of SMEs set clear objectives when using specialist marketing services. - Just 41% measure the profitability of their customers. - Only 44% use specialist services and only 62% find them valuable. - Over half (56%) of those who use specialist services don't set clear objectives to measure value. - Alarmingly, 71% don't conduct any form of marketing audit.   🗝Implementing the right tools and processes to better measure marketing performance and make informed decisions can give a significant edge over competitors. Many of them might not be using data and analytics effectively, or they might think they are, but in the wrong way. This is your opportunity to excel!   #BusinessGrowth #MarketingStrategy #Metrics #DataDriven #Insights24

Check out Igor Rikalo's insightful article on rethinking your approach to Revenue Growth Management (#RGM) for Forbes Tech Council. 👉 He points out how businesses that leverage data insights and transparently share relevant information across teams can strengthen their RGM efforts. Stay ahead of the game and elevate your strategies now: https://okt.to/a1lvGz #o9Solutions #RevenueGrowth

🚀 Hot Topic Alert: Trade Promotion Optimisation (TPO) in the UK Market! 🚀 Right now, one of the most talked-about trends in the UK CPG business landscape is Trade Promotion Optimisation (TPO). Companies are shifting their focus towards smarter, data-driven approaches to maximise the ROI of trade promotions. Whether you're in retail, FMCG, or consumer goods, understanding and leveraging TPO could be key to staying competitive in today's fast-moving market. 📊 Curious to learn more? Check out the paper below for insights into how TPO is reshaping the way we approach promotions and driving better results across the board. 👇 #TradePromotionOptimisation #TPO #UKMarket #BusinessGrowth #DataDriven

📢 Data Regulations are changing: Should marketers see this as a challenge or opportunity? 📢 🍪 The Digital Services Act (DSA) is here, and it's shaking things up for ABM and digital marketing. While Google's cookie delay offers a temporary reprieve, one thing's for sure: relying solely on third-party data is no longer sustainable. 🍪 📆 Hotwire's Discussions on Data panel event at Gaucho, City of London on Wednesday, June 5th, will equip you to navigate this data revolution. 📆 Join us and discover: 📈 Actionable strategies for first-party data collection and segmentation in a post-DSA world. 🤖 Innovative ways to leverage AI and a wider tech stack for better campaign ROI. 🔎 Expert insights from data enthusiasts, changemakers, and legal minds on building trust and transparency with your audience. This interactive discussion will help you: ✅ Turn the DSA into an opportunity for more targeted and personalized marketing. ✅ Unlock new marketing channels that thrive in a privacy-focused landscape. ✅ Future-proof your ABM strategy for long-term success. Seats are still available! DM me to secure your spot today

Check out Igor Rikalo's insightful article on rethinking your approach to Revenue Growth Management (#RGM) for Forbes Tech Council. 👉 He points out how businesses that leverage data insights and transparently share relevant information across teams can strengthen their RGM efforts. Stay ahead of the game and elevate your strategies now: https://okt.to/ByunJl #o9Solutions #RevenueGrowth

Ready for round 2? UserEvidence is launching YET ANOTHER incredible research offering, ROI Studies. Our recent report, The Evidence Gap, found that more than half (57%) of buyers said their biggest challenge when looking for customer evidence is finding credible product and ROI stats. This is where we come in. The ever allusive ROI and value narratives that buyers are always after, and sellers/marketers are struggling to consistently provide, are now available at your fingertips for a fraction of the cost, in a fraction of the time. Read about our new offering in the comments, and look out for even more coming from UE soon!

Consultants: original survey data is the final frontier of differentiation. It's harder than ever to say "I know something you don't know", so most of us are left struggling with differentiation and proving unique value. - Better technology, nope - Better people, forget about it - First mover advantage, never again So I sat down with Databox CEO Peter Caputa to talk about how his consultant and agency partners are using benchmarking surveys to: - differentiate themselves - get conversations with ideal clients - provide unique value at events and to clients After the conversation I'm rather convinced having your own unique customer data set is the final frontier of differentiated value. "I know something you don't know..." if you catch my drift. Catch the full interview with Pete on Beers with Max and leave a comment how you're using survey/benchmarking studies in your marketing, sales or services. #servicedesign #consultants #agency

📊 Data is business critical in 2024 📊 In an era where every click is captured, mastering data-driven marketing is non-negotiable. Here's why it's paramount for businesses across the UK: 1️⃣ Personalisation at Scale: Data empowers brands to craft tailored experiences. UK consumers aren't just numbers; they're individuals craving personalised interactions. 2️⃣ Informed Decisions: By 2024, intuition takes a backseat. With rigorous analytics, marketing strategies pivot from guesswork to precision, optimising ROI along the journey. 3️⃣ Real-time Responsiveness: The UK market is dynamic. Data provides a pulse on current trends, allowing brands to adapt swiftly and stay relevant. What's your take on leveraging data for marketing? Are we striking the right balance between insights and privacy? #DataDrivenMarketing #UKBusiness #MarketingTrends2024