Robert Bassett

Its interesting to see the trends within the CE sector with a few brands driving growth. It will be interesting to see how these brands do over peak which is likely to be softer this year than before as belts continue to tighten. If you're interested in this type of data weekly to be fast and first please do get in touch. #consumerelectronics #branddemand

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🚀 Black Friday Insights: UK vs. Germany 🇬🇧🇩🇪 1️⃣ UK Trends Search Peaks: "Black Friday deals" saw the highest interest on the 21st and 22nd—surprisingly tapering off even on Black Friday itself, dropping to around 30 in search frequency Product-Specific Focus: Shoppers moved away from generic searches, honing in on specifics like LEGO (a top search term all week), PS5s, air fryers, and electric toothbrushes Fatigue Factor: By the end of the week, interest dropped—suggesting the UK audience may have experienced "deal fatigue" 2️⃣ Germany Trends Brand Power: Instead of "Black Friday deals," consumers searched directly for brands like LEGO and Ninja, both leading the way on Black Friday and even earlier in the week Less Hype on Fake Friday: Black Friday buzz was notably quieter in Germany during pre-event promotions 🔍 As deal fatigue sets in, brands might need to rethink strategies to sustain interest throughout the week #amazonagency #amazon #amazonadvertising #amazonvendor

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Considering the UK has internet penetration well over 97% it is little wonder we are leading the charge in eCommerce growth. The market is expected to show a compound annual growth rate (CAGR) of 6.0% from 2024 to 2028. Those are impressive numbers that outline how significant the market size is. With increased spend and substantial growth comes competition. A record 69k new eCommerce businesses were registered in 2023. Given the increase in activity it is now more important than ever to ensure you have a vast and varied marketing portfolio incorporating tried and tested methods as well as new tactics... Direct Mail should form an important part of this... if it does not already we are here to help you understand how it can. Come check out the website to find out more or DM us Patrick Ross www.paperplanes.co.uk #imrg #directmail #ecommerce #paperplanes

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Wanted: German Marketing Leader for help with content 🇩🇪 We are running an online event in December on Cracking International - one of the panels we are running is "Cracking Germany" We have speakers from Zalando and Klar and would love to find a brand side ecommerce marketing leader to join the panel. Please make recommendations in comments below #ecommerce #germany

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Need to level up on your audience insight? 🕹 Check out the next instalment in our 26PMX retail realities series which focuses in on how to unlock and get more from your customer data to ultimately get the performance gains. So sign up and get some intel to prep you for Q4 and beyond - all from the comfort of your own home, desk or commute! 🗓 Date: 12th September 2024 ⏰ Time: 10:00 AM - 11:00 AM What To Expect: - Major performance boosts through audience insights - Fast AI-driven audience segmentation - Unlocking hidden value in first-party data - Practical strategies for immediate Q4 success Who you'll hear from: A squad of the smart minds at MSQ, InfoSum and SQREEM Technologies 🔗 Sign up now! Link in the comments. #RetailWebinar #AudienceInsights #AI #FirstPartyData

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For UK brands looking to scale their global operations, there are few markets as attractive as Germany. Christoph Schliecker-Magnani, Agency Partner DACH at Meta, attributes Germany’s popularity to its large and stable economy, high purchasing power and a growing ecommerce market. However, that doesn’t mean that it will be easy. Christoph identifies two common mistakes for brands to be wary of: ➡️ Failure to localise products and marketing strategies ➡️ Ignoring strict regulatory requirements Sign-up to our upcoming event - ‘Going global in 2025: A seminar on international scaling’ - to find out more about how to succeed in Germany. Christoph will be sharing insights alongside Maximilian Rast, Co-Founder at Klar, Rachel Bowditch, Director at Melber Consulting and Luke Costley-White, Director of Marketing at Project A: https://lnkd.in/ente8CdJ

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🚨Share of Voice Isn’t Dead – Yet 👇   👏 A famous case study shows how Lidl GB used excess SOV (eSOV) to grow their market share in the UK. As Mark Ritson of Marketing Week advises, “If you do buy excess share of voice, you do get growth. That’s a rule in marketing when everything’s very uncertain. Not being able to plug part of the ecosystem into it is a problem." eSOV is paramount to brand and activation. So why aren't we demanding better measurement?   📺 Unlike TV's BARB, digital suffers from an absence of a Joint Industry Committee to help advertisers understand campaign SOV. When linear TV accounts for less than 50% of today's advertising budget, TV SOV could be wildly different than total SOV of your advertising campaign, making optimum investment impossible to predict. As industry expert Dr Grace Kite explains, “Whereas on TV it’s possible to understand a brand’s share of voice through Barb’s viewing data, this is impossible on platforms like Google and Facebook due to a lack of transparency. This has become a more urgent problem now that TV’s role on the media plan has become more diminished over time.”   🤯 Should we ditch SOV altogether? Brian Jacobs believes so: “SOV is based on data from media forms that no longer represent anything like the majority of a brand’s communication focus. It doesn’t include most of the places where brands spend their budgets. Drawing conclusions from it can be highly misleading”.   📈 If we can only measure SOV in less than half of the media budget, Brian and Grace are right to be concerned. But before we lose one of the most powerful proven tools for increasing market share, is it possible to get better data from the walled gardens in a scalable and sustainable way?   💡 Recent technological advancements allow brands to get this data and understand their total SOV across offline and online (including the walled gardens) with great accuracy and granularity. There are a few ways to measure SOV - here's one of them 👉 https://lnkd.in/e_QRHJPG     What's the right approach to SOV? And how are you measuring it?   #advertising #advertisingROI #SOV #eSOV #attribution #data #marketing   

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It was great to talk to Michael Shields about all things CTV and YouTube in his latest podcast Next in Media. Thank you Mike, please find some of the main points we discuss below and the links in the comments section. Please give it a listen. 💡One key takeaway from the episode is YouTube's transformation from a hub for user-generated content to a major player in TV viewership. Nielsen's The Gauge states It’s now the only digital platform to capture over 10% of total TV watch time. 💡 YouTube's Evolution: Transitioning from user-generated content to leading in TV watch time 💡 Ad Strategy: Skippable ads striking a balance between user experience and revenue generation. 💡 Contextual relevant: How Precise TV ensures ads are placed in appropriate and relevant contexts 💡 Creator Economy: YouTube supports creators with improved monetization tools 💡 We talk about our upcoming CTV event in NYC with Mike and representatives from Google, Salesforce, ASICS and Confideo. Please message me if you'd like to secure a ticket. #advertising #ctv #youtube #creators

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/9rM5i0 #OOH #RetailMediaSummitUK

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Summit - Changemakers in Online Retail have recently partnered with IMRG to ensure we have the best and most accurate online retail data across the market. I've written a short blog highlighting a lot of challenges and a few opportunities for brands and agencies who are focussing on retail and eCommerce. What's covered: ✅ Latest revenue, demand and conversion trends for the UK ✅ Changes to the retail marketing mix by channel - Stores Vs online AND owned, Earned and Paid ✅ Impact of latest product releases like Google's Pmax and Search Generative Experience ✅ How to save money and drive efficiency

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Arguably the fastest ride to online sales is on the marketplace train. But not all marketplaces are the same, and your commercial model, fulfilment strategy, data compliance and integration methodology will all have a direct impact on your marketplace performance. From my good friends at ChannelEngine is this very insightful Marketplaces Masterclass next week. Register now: https://lnkd.in/gm8tn6CS What is your online retailing strategy? 95% of our clients at ZELLIS are multichannel, multi-marketplace retailers, and it's a conversation I'm having almost daily. My key message - "ride the train until you can afford your own car." Relying only on marketplaces as a commercial strategy works, but is short-sighted. The long term winners are those who build their own brand, not instead of a marketplaces strategy, but in tandem with one. Brand building is a 'longcut', not a shortcut. Repeat customers on a marketplace are nothing more than a lottery. They're on the marketplace website, not yours. They're not looking for you. Whether they find you or not is more dependent on the marketplace's priorities than leverage you have. Repeat customers on your own webstore is a considered, deliberately crafted and persistently applied strategy. Thus the lifetime value of a customer warrants the time, effort and budget to be memorable, be recalled, be revisited, be preferred and be recommended. What does your ecommerce strategy look like? #marketplaces #marketplace #onlineretail #onlinemarketplace #ebay #amazon #walmart #catch #kogan #ozsale #woolworths #bigwmarket #bunnings #taobao #temu #shein #marketingstrategy #sellingonline #ecommerce #ecommercetips #ecommercestrategy #ecommercetraining #webinar #channelengine

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In their latest article, Georgina Doukanaris and Stuart Lester explore the Advertising Standards Authority's updates on its approach to, and use of, AI technology:

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📈 Market index numbers for April 2024 are now available, presenting comparisons with April 2023 across various metrics including e-commerce revenue, orders, advertising expenditure, POAS, ROAS, and total gross profit. Revenue is up by 5.5% from last year, as well as significantly up from last month. Gross profit has increased by 7.7%, while orders are up by 4.9% compared to April 2023. Overall, there are very positive trends with positive numbers across the board. Advertising spend is also up from last year by 7.7%. This indicates that acquiring sales has become more expensive. However, for the first time in a long while, the increase in gross profit is keeping pace, so there is no change in POAS from last year. ROAS is down by 2%. But as long as the POAS remains the same as last year, and both revenue and order volume are up, the overall profitability is up from April of last year. Overall, it's a very positive trend, let's hope it continues. 👍 Follow me on LinkedIn to learn about tracking, value-based bidding, and attribution. Stay updated on industry changes and discover how to improve tracking, utilize POAS bidding, boost CLV, and more! Our index is built on a robust dataset, which includes various businesses and approximately 15.4 million orders. This comprehensive analysis offers valuable insights to help navigate the ever-evolving landscape of the e-commerce market.

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In the world of Marketing Mix Modeling (MMM), there are probably only about 30 experienced contractors who operate within UK media agencies. Because of our niche market expertise, we always know who’s available and who’s not, at any given time 📆 Recently, we faced a unique challenge: all of the MMM contractors were already engaged—either with other AI Connect clients or other projects 🙈 Great for us in one sense, but it didn’t help our client much when they needed 4 contractors identified, interviewed, and onboarded within the week! Here’s where our niche expertise and global reach made all the difference. Through a network of trusted referrals and a rigid reference process, we successfully engaged 4 exceptional contractors from the UAE, Singapore, and India—without compromising on quality. (4 interviews, 4 offers!) 🌍 This was a refreshing example of how our specialised knowledge and international connections allow us to deliver for our clients— at all times, no matter what. Do you have access to an immediately available global market for talent? If not, let’s talk! 🤝

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Is it any surprise that Shopify is the commerce platform of choice? The constant rollout of updates is impressive, and the latest Shopify Edition is their slickest yet in my opinion. We're currently sifting through the 150+ updates, but three stand out for our clients on Plus: 🌎 Markets: Market Pro is now Managed Markets with unified inventory and a centralised command center. One dashboard and a single data sync streamline management. 🛍️ Checkout Extensibility: Features like easier upsells, the autocomplete API, checkout branding API, customisable order status pages and split shipping option. 🤝 B2B: Create multiple B2B markets with unique catalogs and storefront customisations. Configure percentage-based deposits at checkout or use manual payment options. Not to mention custom price lists! What did I miss?

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💫 New case study published 💫 from Nomensa, please get in touch with me here or [email protected] if you'd like to know more from one of our Design and UX practitioners

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