Paul Seberry’s Post

Access to information has never been better… The UK’s cycling industry has some of the best data sets available to brands, retailers and businesses that want to understand what is happening. This is because of the following; - The Bicycle Association of Great Britain (in collaboration with Sporting Insights) collect, anonymise and publish actual sell out data from approximately 60-70% of the UK cycling industry   - Any retailer with an EPOS package such as Citrus-Lime Limited, Bikedesk, Lightspeed Commerce etc. can extract sales and stock holding information within a few clicks - Wider knowledge is publicity available from companies such as SHIFT Active Media, Fusion Media or #Bikeisbest. Just to name a few This information is some of the best out there - but we see limited use cases of this being used effectively, combined together. We have seen lots of situations where businesses use one data set, but combining everything together brings about a deeper knowledge level. Stay tuned for something that could support...

Cycling biggest (search marketing) movers & shakers 15.10.24 🗣 🚲 ebikes.co.uk is showing world-beating performance. Up a phenomenal +793% in last 6 months. Moving from #242 ➙ #58 in our ranking. 🚲 The Electric Bike Shop +200%. Holy cow, another seismic shift. #36  ➙ #16 🚲 Pauls Cycles has cracked the top #15 ranking, growing a very impressive +116% These guys are growing their online footprint despite the walls seemingly closing in. At least in comparison to demand seen in recent years. In fact we've measured the average retailer's traffic to decline -7% on average YoY. All this data is from our 2024 Cycling Salience Index This is about 72 hours of intense market analysis. Drop "CYCLING” in the comments, I’ll send you a copy :)

🚴♀️ Top Black Friday Bike Rack Deals 2024 – Must-Have Discounts! 🚴♂️ Planning your next cycling adventure or weekend getaway? This Black Friday 2024, Amazon is offering incredible savings on bike racks from brands like Thule, Yakima, and Allen Sports. 💥 Why You Shouldn't Miss Out: Save up to 40% on premium bike racks for SUVs, trucks, and sedans. Options for trunk, hitch, and roof-mounted racks. Durable, easy-to-install models for secure bike transport. Whether you’re a cycling enthusiast or need a safe way to transport your family’s bikes, these Black Friday deals are perfect for you. But hurry—these prices won’t last long! 🔗 Affiliate Disclosure: This post contains affiliate links, and I may earn a commission if you purchase through them—at no additional cost to you. https://lnkd.in/gEBgrKBM #BlackFriday2024 #BikeRackDeals #CyclingLife #OutdoorGear #AmazonDeals #CyclingCommunity #BlackFridayShopping

6 proven strategies to improve your bike rental business 📈 🔧 Streamline your website for seamless navigation 🖊️ Create effective, engaging web copy 💡 Use testimonials smartly to build trust 🔗 Optimize links to keep visitors focused on your site 🛠️ Simplify the booking process with easy steps 🚪 Plug leaks in your website’s funnel and convert visits into bookings If you're tired of pouring effort into social media without seeing growth, these tips will free up your time for what matters—enjoying the ride while your bookings grow. Read the full blog to discover actionable strategies and maximize your bike rentals business today! Drive traffic to your bike rental booking page https://lnkd.in/eM5HCHTh #bikerental #bikerentals #bikerentmanager #cycling #sustainablefuture #bikehire

We get asked this question more times than any other “How can we increase customer traffic next season and surpass last year’s numbers?” Discover 6 proven strategies to drive more traffic to your bike rentals booking page. Boost visibility, improve SEO, and convert website visitors into customers with these simple tips. Check out our latest blog now! ⬇️ [Link to the blog in the comments] #bikerental #bikerentals #bikerentmanager #cycling #sustainablefuture #bikehire

With the Tour de France underway and Tour de France Femmes approaching, many of us are inspired to hit the road on our bikes! 🚴♂️🚴♀️ Over the past 18 months, the cycling industry has faced some challenges. Post-pandemic, cycling brands have struggled with financial stability as stock inventory levels rose and demand decreased. Sam Begg, one of our brilliant Account Managers, dives into the data to share key insights and facts about the current state of the industry. Some key takeaways – we have 10 in total over on the blog: ˃ Participation remains high - in 2023, 7.4 million people in England cycled for sport, leisure, or travel. (Statista, October 2023) ˃ Average selling prices are up - despite discounts, the average bike cost increased 3% last year. ˃ Bike sharing - in 2023, Lime’s e-bikes and scooters saw 156m trips and 9.2m new riders. For more insights: https://lnkd.in/eBcZDAT5 📷 Thule Group #cycling #bikeindustry #cyclingindustry

Case study in industry Cycling about How does a bike-share navigate speedy success? Problem Statement: How does a bike-share navigate speedy success? Business Task: How do annual members and casual riders use Cyclistic bikes differently? Goals: Design marketing strategies aimed at converting casual riders into annual members by finding the difference between annual members and casual riders who use bikes in the last year.

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic which has endured of late, is Made-for-Advertising content or MFA, and how to deal with it. https://hubs.li/Q02DTG1c0

🚴 Christmas 2024: A Defining Moment for the Cycling Industry 🎄 As part of Decathlon, I know that this festive season is more important than ever for our cycling community. With changing economic conditions, 2024 offers us a real opportunity to make cycling accessible, affordable, and sustainable for everyone. One initiative we’re especially proud of is our Buyback Programme. Through this scheme, we’re able to buy back quality pre-owned bikes, refurbish them, and offer them at great value. This not only keeps cycling within reach for families but also reinforces our commitment to sustainability. It’s one way we’re building lasting trust with our customers while making cycling more inclusive and environmentally friendly. 🌟 Why this season is a defining one: 1. Making Cycling Accessible: Families are prioritising value and meaningful experiences, and our Buyback Programme offers a budget-friendly way to enjoy cycling without compromise. 2. Smart Inventory Planning: A strong festive season will help stabilise stock levels and ensure we can keep up with demand into the new year. 3. Building a Sustainable Community: Decathlon is committed to the circular economy, creating lasting value for our customers while taking positive steps for the planet. This Christmas, Decathlon is here to support our customers with the choices and values they care about most. Here’s to a festive season that brings new cyclists into the community and paves the way for a successful 2024! 🚴♂️ #Decathlon #CyclingIndustry #Christmas2024 #SustainableCycling #BuybackProgramme #DefiningMoment

🚴 Case Study: Simbalian Cycling Community Website! 🚴 We collaborated with the Simbalian Cycling Community to develop a dynamic and engaging website using Wix Studio. Designed to connect cycling enthusiasts, the platform promotes events, manages memberships, and supports a thriving community with ease. Key Features: - Custom branding with an intuitive design. - Event management through Wix Events for seamless registration. - Membership features and route tracking. Check out the website: simbalian.org Let’s create something amazing for you! Visit lowcodewebsite.com. #LowCodeWebsite #Wix #WixStudio #CyclingCommunity #WebDevelopment #CaseStudy