Emily Shaw

Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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5 things you should know about Revenue Per Head for Agencies. - It’s a bespoke target 🎯 It needs to be calculated for each individual agency; never adopt a generic target. - Once you’ve got your RPH target then cross check against your ratecard and utilisation targets. It needs to be achievable at a sustainable utilisation - It’s an overall target and will take into account count all headcount (permanent and freelance) whether they fee earning or not. - I would work out a revenue target for fee earners (rate x utilisation x days). This will help with recruitment. - it’s main use is to check on progress. A more immediate guide to profitability is the ratio of people costs to revenue. But RPH can track progress on how successful we have been on selling, pricing and delivery. Want to check on your Revenue Per Head and what it says about your Agency? Always happy to talk.

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I've worked with 50+ investment companies on lead-gen. 90% struggled with passing ad regulations. Here's 3 tips to ensure that your ads pass: 1. FCA - Google Ads to the UK need an FCA number - If you don't have one, run campaigns overseas to English speakers Want an up-to-date list on which countries you're allowed to target? ↳ Message me 'COUNTRY' and I'll send the top-performers over. 2. Ad content - Ads are not allowed to be misleading - Don't advertise any guarantees that you can't fulfill - Your content must be correct to your services/ products 3. Compliance - If you have a compliance team, have them sign ads off - Train them up on the FCA advertising regulations Following the FCA regulations is so important. Use the tips above to keep yourself out of trouble.

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Ignoring key metrics destroys your campaign's success 📉. Without tracking and analysing metrics like response rate and ROI, your direct mail efforts may fall short. At Mailings Direct, we transform complex data into targeted campaigns, ensuring you reach the right audience effectively. 🌿 Our commitment to sustainability and personal service makes us your ideal partner. Start your journey today! Comment or share if you agree. #DirectMail #MarketingSuccess

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Expert View: SEO for Non-Technical CEOs - Part 2 Fiona Bowyer, Marketing Director at The Marketing Centre, is back with the second instalment of her Expert View: SEO series. Many SME CEOs understand the importance of SEO, but navigating its complexities can be daunting. This series empowers leaders to unlock SEO success, even without a technical background. https://bit.ly/3KCSms6 #SEO #digitalmarketing #ceotips #leadership

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Pret's subscription model wasn't about loyalty, it was about customer acquisition 🫴 I keep seeing Pret's £30 a month subscription referred to as a loyalty scheme; including in their own financial reports. Now, with their latest move to change it up there's a sense that this was a failed loyalty scheme. But if I flip it on its head, I see it as one giant sampling campaign, partly invested in by the UK population! If you want to get people to pay money for something that they're not quite sure on the quality, value, taste, then one of the ways to get it into their hands is to offer it to them for free or at a low price. And if you want them to continue enjoying your product regularly, you can aim to create a habit around your product. You could do this by giving away lots of your product around the same time every day to embed this ritual into your customers' lives. Brands are leaky buckets, and following the pandemic Pret had a mostly empty bucket! To grow, brands need to aim for light buyers, and continuously bring more people in to your brand than your competitors. I see Pret as looking to get a competitive advantage over other coffee shops by getting competitors' customers to make the switch to Pret, thus stealing market share. When they make the switch to their cheaper subscription but with less 'payback', I imagine there's an assumption that all these 'loyal' customers are so invested in Pret that they'll continue to visit and buy. Yet coffee is a commodity. People will generally go to the coffee shop closest to them in their moment of need! Unless Pret has coffee filled with magic, there's very little reason to choose one coffee chain over another. But, I'm optimistic. I imagine Pret will keep plenty of customers, many of whom were not Pret customers before, because of a successful initiative in driving trial. And if I'd like one thing to come out of this, I'd love to see the next financial report refer to this subscription as a customer acquisition strategy, not a loyalty one 😉

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Last week Entropy held the UK advertiser trade body ISBA's first ever session focussing on Amazon ads. We took members through a case study showing how our faster, cheaper approach to Marketing Mix Modelling (MMM) can be used to measure and optimise the channel for incremental sales. Amazon spend still dominates retail media spend globally. However, as the discussion with some of the largest advertisers in the UK confirmed the majority don't measure and optimise it optimally for incremental sales. What is the consequence of that? Well, simply put you almost certainly could be making your budget work significantly harder by maximising its effectiveness and efficiency. If you'd like to be taken through the case study for your brand feel free to get in touch. You can also read a short summary of our approach via the link in the comments. #amazon #amazonads #retailmedia #mmm #marketingmixmodelling #econometrics Bobi Carley Mark Willock Stephen Chester Nicholas Louisson

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It’s been an exciting week launching Equaliser! 🚀 Thank you for the kind words and well wishes. It’s been wonderful to reconnect with so many of you too. If you’re interested in learning more - check out the article in Prolific North below! #Equaliser #BusinessGrowth #PPC #PaidSearch #Startup #Manchester

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Should be another good one! Join me and my fellow guests from Sky Media UK and Zipcar plus our experts from Tug as we delve into the advancements in Targeting and Measurement that make up Brandformance #brandmeasurement #digitalmarketing

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I've worked on 60 Black Friday campaigns (yes, sixty 😳). Here’s a FREE cheat sheet that’s helped brands: 1. Maximise sales in Q4 2. Navigate sky-high CPMs 3. Squeeze every bit of value out of their ad spend Inside, you’ll get: ✅ Mobile optimisation tricks ✅ CRO hacks that actually work ✅ Proven techniques to boost conversions ✅ Real-world strategies for surviving the Black Friday chaos ✅ Urgency tactics that drive clicks (without annoying customers). Plus: 💫 Bonus tips on holiday ad creative 💫 Insights on what NOT to do this season 💫 A checklist for last-minute Black Friday prep Want to see it? Just: 1️⃣ Follow Jalpesh Patel on LinkedIn 2️⃣ Comment ‘BF GUIDE’ And I’ll zap you over the link! Let’s make this your best Black Friday yet. 🚀✨

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B2B companies are investing 30% of their budgets in brand... https://lnkd.in/esGSqVwx Perhaps it should be more; a solid brand strategy is your secret weapon for standing out in a competitive market, building trust and achieving sustained success. Find out more in our latest blog, which provides three key reasons why brand building matters. #B2B #Branding 

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We are highly driven House of Performance (hop) (as you hopefully know...) as Kat Sale mentioned we have luckily been on a bit of a winning spree recently. However, even though, we are rammed, I am still SO SO SO keen to win more ecommerce clients. We are smashing lead generation (in all verticals) but I want our team to have broad experiences and to work with different data sets. It feels like a challenge/vicious circle. No one "big" will sign you without a vast array of other brands that are already in that sector (1/2/3 ecom doesn't seem enough). Any advice how to get in front of more ecommerce brands / any ecommerce leaders that want to work with a truly amazing* agency? We have worked with Tesco, Estee Lauder, Ted Baker, Office Shoes, Toys R Us, Marks & Spencer etc etc etc in past lives, so we do know what we are doing 😋 (PS. I am one minute away from creating "I want a brand in ecom" to the theme of "I want a man in finance"....) *I may be bias. #ppc #paidsocial #performance

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I’ve seen so many brands struggle to increase AOV because they’re focusing too much of their energy on reducing CAC So here are 3 of the exact strategies we used to get an 11% lift in our revenue per transaction and added 6 figures in incremental revenue using AfterSell by Rokt What are you doing to increase AOV – let me know in the comments! #proudpartner

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Exciting news! 🎉 Underground Ecom will be speaking at Nosto's Connect Day LDN event on July 3rd. 🗓️ Our Head of Client Success & Partnerships, Glenn Cookson, will be taking the stage at Nosto's Connect Day LDN event, alongside a powerhouse lineup of industry leaders. This intensive half-day session will cover the latest strategies for optimizing the entire customer journey. You'll walk away with practical insights on: ⤷ Prepping for peak season ⤷ Dominating customer segmentation ⤷ Driving unstoppable repeat business We're ready to reveal our proven retention marketing tactics that have fueled over 9-figures in annual revenue for top DTC brands. If you're serious about growth, this event is non-negotiable. Supercharge your day with breakfast, absorb industry-dominating content, and establish connections with the sharpest minds in ecommerce. Secure your spot now: https://lnkd.in/eypD4WVK Get ready to level up.

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🛑 Driving traffic to your website but struggling with high bounce rates, low add to cart rates, and single-digit conversion percentages? As a business owner, maximising ROI is crucial. If this sounds like you, reach out to Add People via [email protected], DM us, or comment below for a complimentary evaluation of your website and uncover hidden profits. Here's a glimpse of what we'd A/B test if we partnered with Gear Jewellers. #CRO #Ecommerce #ROI #Strategy #Optimisation #ABTest

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😢 STANDSTILL agencies aim to satisfy needs... 💬 Need a website...no problem! 💬Want some digital ads....we're your guys! However, this outdated approach is no longer commercially viable. 😁 STANDOUT agencies understand the importance of generating demand, not just meeting existing needs. They focus on positioning themselves as the preferred choice for clients in a specific market. In today's competitive environment, the key to success is to create demand for YOUR agency, standing out and attracting clients before they look elsewhere. #Marketing #DigitalAdvertising #AgencyGrowth

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With Q4 coming your discounting strategy is a more important topic than ever… Come find out what your fellow DTC brand owners and marketing experts are planning this year!

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I need your help! If you are an agency leader, please could you help by giving your insight from the agency perspective for the Brilliant Client vs Agency Benchmark Report! Fill in the online form here: https://lnkd.in/efadReAJ.  So far there has been some really interesting insight into topics such as: *Why clients aren't buying right now *What agency owners think clients complain about the most *What the most likely ROI could be with a new product... If you are intrigued please fill in the form to give your view for this benchmark report - due out in September. In a nutshell we are looking at how clients perceive their agencies and what they really want compared to what agency owners think they want. Obviously, I'll share the report with those who contribute first... And a BIG thank you to all the brilliant people who have taken part so far! #agencylife #brilliantagencyreport #happyclients

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