Emma Welland’s Post

Coles Group launches 'Coles360 Agency Team' led by Christopher Scudder, as the Flybuys Unpacked Sales Team is rebadged under the new #RetailMedia structure. Flybuys Unpacked, which bundles consumer insights and 450 target segments from 9 million loyalty members, moves across to become 'Coles 360Empower', as the transition is completed. Coles has also struck a deal with Nielsen for consumer segmentation, insights and media planning, with the off-platform offering enhanced with a new Meta deal. Coles360 earlier this year launched a suite of measurement offers under 'Coles 360Impact', led by a new approach to incrementality testing of advertising campaigns. By measuring sales and category penetration for a brand in stores where customers have been exposed to Coles360 client advertising versus stores in areas where campaigns had not run, supplier sales and marketing teams have been able to to prove effectiveness. #retail #media #shoppermarketing #trademarketing #RMN #PPC #retailing #retailnews #advertising #grocery #FMCG #CPG #Alcohol Paul Brooks Andy Ford Sam Hegg Christopher Blok Jon Harding Rory Hocknell Nicole Papaz https://lnkd.in/gtMw4xpZ

Kimeko McCoy / Digiday really seems to be out in front of the retail media conversation. Well done, lady. From my POV, retail consolidation drives the ability for retailers intimate that brands must pay for key shelf space (retail is controlled by the whales). That said, they're smart to make these demands, because effective retail media programs DIRECTLY impact brands' bottomlines. It's a powerful tool for the mid-to-lower funnel of purchasing decisions. THAT is why there's so much money being spent on it. https://lnkd.in/g7aXhCnQ

'📢 John Lewis unveils retail media platform to connect shoppers with brands 🛍️💻. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. 🌐🎉 #JohnLewis #RetailMedia #OnlineShopping #BrandConnection' by Retail Gazette about John Lewis & Partners

In the ever-evolving landscape of retail media, three key opportunities stand out as transformative game-changers for brands and retailers.

Retail media is having a moment. With a projected spend of £121.1bn this year, it’s clear that brands are flocking to this channel to connect with customers at the crucial point of purchase. This explosion is driven by several factors: * Data-driven insights: Retailers possess unparalleled customer data, enabling hyper-targeted advertising. * Customer experience: Seamless integration of ads within the shopping journey can enhance the overall experience. * Increased competition: As more retailers enter the space, competition for ad inventory will rise, driving innovation. The surge in retail media spend signifies a fundamental shift in digital advertising. It's no longer just about capturing attention; it's about meeting customers where their wallets are. This brilliant article from the Retail Gazette highlights how Asda, Sainsbury's, Morrisons, Tesco, Co-op and Currys plc are changing the game! #retailmedia #digitaladvertising #ecommerce #retail #marketing #customers #data #CX

With the ongoing focus across #groceryretail to win in the battle of #retailmedia some great insights from the team Grocery Dive into the latest innovative approach from leading #usa retail Albertsons Companies and Rokt expanding the reach, will be interesting to see how quickly others follow #foodanddrink #grocery #retail #australianretail #media #ukretail #customerexperience #privatelabel #ecommerce #digital #marketingstrategy #advertising https://lnkd.in/e_Bkb6gg

4 reflections on Groceryshop after a few days of processing my thoughts: 1. #Grocery retailers are creating chaos by not letting brands combine #retailmedia and #trade discussions into one holistic JBP process that works backward from maximizing incremental growth for both parties 📊 Retailers that unify end to end planning and measurement will get disproportional investment. 2. Brands are struggling to connect #digitalshelf improvements to commercial outcomes like sales & market share, resulting in overspending in areas that don’t move the needle and/or underfunding true growth levers. Marketing mix models must evolve to capture more commerce variables, and commercial dashboards must evolve to reflect digital shelf drivers in their “due tos.” 3. There’s not enough dialogue about #privatelabel and the practices retailers are using to promote them above national brands in search results despite brands investing more and more in paid search. Brands need to feel more comfortable and empowered to have conversations about “fair share” using unbiased 3rd party data sources. 4. The proliferation of data and technology point solutions are compounding the problem of organizational silos in #CPG cos vs helping … but at the same time, so called “all in one solutions” are not strong at any one thing to be effective. Brands should aim to build ecosystems of integrated “best of breed" solutions. Agencies must play a larger role in helping brands to stitch it all together ♾️ To quote Scott Ohsman “Silos = Sadness” #Omnichannel success is directly proportional to your ability to blow up silos like the Tropicana Hotel I saw blow up from my window at 2:30 a.m. 💣💥

How big is big? Bigger than tv apparently. This is a bold but probable claim from Tesco; I bet many CPGs won't be prepping for such a bold move in their marketing budgets! Many brands are still unsure what Retail Media can do for them or how to make them do it. One of the challenges is that there are many equally important stakeholders to consider unlike for other types of media like tv (ie shopper; retailer; brand). Our Daedal Retail Media experts are drawn directly from those stakeholder groups so why not make a big bold move and talk to us about unlocking Retail Media for your brand right now? #retailmedia #stakeholders #retailers #brand #shoppers #ejbp https://lnkd.in/e4rfAQfh

List of big brands that launched a retail media network (aka advertising) during the past 3 years, to diversify their revenue stream: 1.⁠ ⁠Walmart  2.⁠ ⁠Lowe's  3.⁠ ⁠Home Depot 4.⁠ ⁠Albertsons  5.⁠ ⁠Dollar General  6.⁠ ⁠Macy's  7.⁠ ⁠Instacart  8.⁠ ⁠Best Buy  9.⁠ ⁠Ulta Beauty 10.⁠ ⁠Nordstrom  11.⁠ ⁠The Kroger Co. 12.⁠ ⁠Walgreens  13.⁠ ⁠CVS  14.⁠ ⁠Target  15.⁠ ⁠Gopuff  16.⁠ ⁠Saks Fifth Avenue 17.⁠ ⁠Dollar tree 18.⁠ ⁠Wolt 19.⁠ ⁠eBay 20.⁠ ⁠Costco 21.⁠ ⁠Staples 22.⁠ ⁠Boots 23.⁠ ⁠Sam’s club 24.⁠ ⁠Ulta 25.⁠ ⁠Rakuten (France) 26.⁠ ⁠Currys 27.⁠ ⁠ASOS 28.⁠ ⁠Shipt 29.⁠ ⁠Bloomingdale’s Retail media networks are a great revenue expansion for big retailers that mix offline and online. But there’s no reason for any eCommerce brand not bring on advertising too, but without the need for an entire network, bidding or ad serving technology. Quick to implement, fast to deploy - Uptick is the easiest 5%-15% ebitda improvement in eCommerce. #ecommerce #uptick

#RetailMedia is evolving rapidly, offering a wealth of opportunities for retailers and brands alike, but the fundamentals don't change. 🛒 During our discussion with Robert Stockdill from Inside Retail Australia, Oliver Morton and I highlighted a few key takeaways for building successful retail media networks: 🔑 Customer at the core (seems like an obvious one, but it is essential) 🔑 Start small, iterate, and scale (dare I say, don't boil the ocean) 🔑 Align retailer, brand, and customer goals for a holistic approach 🔑 Invest in strong partnerships to ensure long-term success 🔑 Simplify tech stacks to reduce costs and improve efficiency Discover more insights below: #RetailMedia #BusinessGrowth #CustomerExperience #MarketingStrategy