Emma Welland

The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

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Business investment is expected to gradually recover in 2025. (Hooray!) But this still means marketers must squeeze the most from their carved-up budgets in the meantime. (Boo.) So we've put together our top tips here...

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Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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Lots of content about new entrants to the Search market recently. Even Meta want a piece of the pie. Reality is we will most likely continue to use multiple portals and sites to find information. And those of us who want to be found in search engines will need to optimise for all platforms. Yes, even for Bing. Try this query "how to get included in AI search " on all 3 searches. The answers are effectively the workflow for optimising for search results in Google, lol. So, the moral of the story is, just produce good quality, relevant content that your customers need.

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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I've mentioned the insights from Mark Ellaway and the team at Bigfork Limited before. This report is well worth a butchers. Two takeaways that chimed with me are that '75% of B2B buyers prefer a rep–free sales experience.' and that what buyers really want from a website is information to help them buy!

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Analysing Market Share Dynamics with the award-winning Metis Platform The latest market share analysis from the Metis platform reveals trends in the UK AI sector from May to August 2024. It highlights key players and emerging leaders and demonstrates stability and rapid growth. Key Highlights: ✔ ChatGPT's Dominance: Unsurprisingly, ChatGPT leads the market with an impressive 54.36% market share and a search demand of over 8.5 million. Despite this dominant position, it’s worth noting a 35.82% growth rate, indicating that even the giants in AI are still expanding their influence. ✔ Gemini's Strong Performance: Gemini's 3.51% market share and 555,478 brand search share growth reflect its growing interest and adoption as a competitive alternative in the AI platform market. ✔ Crayon and InVideo AI’s Rapid Growth: Though smaller in market share, Crayon and InVideo AI have demonstrated extraordinary growth. Crayon's market share increased by 125.47%, and InVideo AI witnessed an astounding 7983.87% surge in search demand. This indicates that niche AI solutions are gaining significant traction, potentially driven by specialised use cases and targeted marketing strategies. ✔ Jasper's Steady Ascent: Jasper, another key player, has grown its market share by 44.76%, reaching 0.54%. This reflects consistent performance and a solid foothold in the AI landscape, likely due to its versatile applications and strong community support. Industry Implications: 📣 Emerging Players: The sharp growth of platforms like InVideo AI and Crayon highlights the potential for niche AI tools to disrupt the market. These platforms are not only carving out their own space but are also challenging more established players by addressing specific needs within the industry. 📣 Sustained Growth Among Giants: ChatGPT and Gemini’s continued expansion suggests that the appetite for AI-driven solutions is far from saturated. Their ability to maintain and grow their market share speaks to the ongoing demand for cutting-edge AI capabilities in various sectors. 📣 Market Opportunities: As AI continues integrating into everyday business operations, established and emerging platforms have substantial opportunities to capture market share. The key will be innovation and the ability to meet the evolving needs of consumers and enterprises alike. As we move forward, the AI platforms that continue to innovate and adapt to market demands will undoubtedly shape the future of technology and business. Our Metis platform will deliver market share growth statistics to help inform businesses across many sectors. This insight enables brands to stay four times ahead of competing brands. For a first-hand demo, please drop me a message, and we can set up a chat. MediaVision #Metis #AI #TechTrends #MarketAnalysis #AIPlatforms

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B2B websites are facing a new challenge - meeting the rising demand for B2C-type experiences from buyers. Limited product information isn't cutting it anymore. B2B buyers now expect demos, images, videos, reviews, case studies, pricing details, and more. Invest in creating this content and you'll be more successful in attracting and retaining clients. Learn more about what buyers expect from B2B websites in our latest report "The B2B Disconnect." https://lnkd.in/eyseQ_iB #B2B #BuyerExpectations #DigitalMarketing #b2bmarketing #b2bwebsites 

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Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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Although #demandgeneration is a well-known term amongst #B2Bmarketers, there are a lot of misconceptions about what it really means. In this video, Francesca MacKenzie dives into demand gen to clear up any confusion and offer insights on its crucial role in shaping #B2Bmarketing strategies. Get in the know – download the knowledge, today https://lnkd.in/eZ_4pNEi

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5 things you should know about Revenue Per Head for Agencies. - It’s a bespoke target 🎯 It needs to be calculated for each individual agency; never adopt a generic target. - Once you’ve got your RPH target then cross check against your ratecard and utilisation targets. It needs to be achievable at a sustainable utilisation - It’s an overall target and will take into account count all headcount (permanent and freelance) whether they fee earning or not. - I would work out a revenue target for fee earners (rate x utilisation x days). This will help with recruitment. - it’s main use is to check on progress. A more immediate guide to profitability is the ratio of people costs to revenue. But RPH can track progress on how successful we have been on selling, pricing and delivery. Want to check on your Revenue Per Head and what it says about your Agency? Always happy to talk.

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When Google hints at another algorithm shake-up. Here’s how to prepare: Since 2020, Google has often timed big updates for November and December — right when you’re looking to close the year on a high. Here’s the likely scenario: 🔸We might see one or even two updates by year’s end. What to expect: 🔸 Rankings could be up and down during this period. Best course of action: 🔸 Hold off on major changes until things settle. If you notice fluctuations in your rankings, don’t react impulsively. Most updates stabilise in about 10 days, though major core updates can take up to four weeks. For e-commerce sites, especially when sales feel the impact, it’s natural to want to tweak things right away. However, acting without a clear strategy could actually hurt your rankings once things stabilise. Patience is essential! Here’s what you can do to minimise ranking volatility: ➤ Make sure your website is optimised for speed and technical performance. ➤ Focus on high-quality, well-researched content that serves your audience. ➤ Think about user experience first: ensure content genuinely answers users’ questions rather than being stuffed in for SEO purposes. ➤ Use Google Page Speed Insights to find performance issues, and coordinate fixes with your SEO team (FirstFound). ➤ Regularly audit and clean up your backlink profile—aim to do this every few weeks or monthly to keep things healthy. Take these steps now to stay prepared for what’s likely coming! www.firstfound.co.uk [email protected] 01619093400 #seo #searchengineoptimisation #googleupdates #firstfound

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Reflecting on my #BrightonSEO experience from last week there were a couple of talks that really resonated with me. I was impressed with Sarah Chaya Presch who was on the main stage on Friday. Her talk was on confirmation bias, which was incredibly eye-opening. I'll explain why 👇 It's easy for people to get the answer to a question to confirm their own bias. Even if that answer adds to miss-information online. Sarah even showed examples of how the same piece of content gave two contradictory answers on whether sugar causes ADHD. Google will serve content for the question even if that will lead to diss-information, which could have long-term negative effects. It's made me realise how important our roles are as SEOs and content writers to help remove diss-information across the internet. We're just as responsible as Google in my opinion in making sure our content is factual, accurate, and fact checked by real experts. Don't just write the same content and the same answers as your competitors, as you could be unintentionally adding to miss-information and someone else's confirmation bias. You can read up on Sarah's Brighton SEO talk here 👉 https://lnkd.in/dAGQfdTu

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/JnRM0E

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