Andy Frobisher’s Post

View profile for Andy Frobisher, graphic

UK based freelance SEO consultant. Ex Head of SEO - ROI driven - BrightonSEO speaker

Reflecting on my #BrightonSEO experience from last week there were a couple of talks that really resonated with me. I was impressed with Sarah Chaya Presch who was on the main stage on Friday. Her talk was on confirmation bias, which was incredibly eye-opening. I'll explain why 👇 It's easy for people to get the answer to a question to confirm their own bias. Even if that answer adds to miss-information online. Sarah even showed examples of how the same piece of content gave two contradictory answers on whether sugar causes ADHD. Google will serve content for the question even if that will lead to diss-information, which could have long-term negative effects. It's made me realise how important our roles are as SEOs and content writers to help remove diss-information across the internet. We're just as responsible as Google in my opinion in making sure our content is factual, accurate, and fact checked by real experts. Don't just write the same content and the same answers as your competitors, as you could be unintentionally adding to miss-information and someone else's confirmation bias. You can read up on Sarah's Brighton SEO talk here 👉 https://lnkd.in/dAGQfdTu

Confirmation Bias: What People are REALLY Searching for | Dragon Metrics

Confirmation Bias: What People are REALLY Searching for | Dragon Metrics

dragonmetrics.com

Sarah Pokorná Presch

Consumer Psychology │ Public Speaker │ Digital Marketing Director @ Dragon Metrics │ Co-Founder @ Neurodivergents in SEO

6mo

Thanks so much for the share ❤️

To view or add a comment, sign in

Explore topics