SMX - Search Marketing Expo

Today's the final day of #SMX, we'll go from GEO to N-E-E-A-T-T, learn what’s shaking up search. Don’t miss out—claim your free pass today! https://lnkd.in/eak7XBk5 #searchmarketing #onlinetraining #freetraining

Great opening keynote panel lead by Search Engine Land's Editorial Director, Danny Goodwin. #smx It's going to be a great two days of learning and will be available on demand. Did I mention that it's all free? iPullRank Marie Haynes Melissa Fach https://lnkd.in/gM39tz48

It's not in-person and no, that isn't a real badge (i know - surprising right??! 😂😂) But I can't wait to be part of my first SMX Next event with my fabulous Search Engine Land team! Kick off is in just over an hour. I will have the absolute joy to moderate and chat with some of my favourite PPC folks including Jyll Saskin Gales Ameet Khabra Greg Kohler Frederick Vallaeys Melissa Mackey Amy Hebdon Julie Friedman Bacchini Again - I'm just so delighted that a big chunk of my role is that I get paid to talk!!! 😱😍 HECK - we are even ending the event by putting on a game show. 🤩 We have been working hard for weeks, no, months for this. The next few days may fly by like a blink of an eye - but as for now I'm super pumped!! Can't wait to deliver this fantastic event alongside my 2nd to none brilliant team! Will you be joining us?? There's still time to register for free!! #TheMarketingAnu

If you really know me, you know that I ❤️ Pitbull because anyone who manages to tell the world he's Mr. Worldwide every time he opens his mouth is someone to be admired. So... in honor of my love for all things Pitbull... 🎶 It's goin' down (SMX), I'm yellin' timber You better move, you better dance Let's make a night you won't remember I'll be the one you won't forget It's goin' down (SMX) (it's goin' down (SMX)), I'm yellin' timber You better move (you better move), you better dance (you better dance) Let's make a night you won't remember I'll be the one you won't forget (you won't forget)🎶 Registration is free. Live or on-demand, it's all yours. Incredible sessions with actionable #searchmarketing tactics. I'm doing a session with Danny Goodwin Todd Malicoat Mike Pastore to discuss the acquisition. So. Much. More. TIMBER! https://lnkd.in/eDys-_BC Featured in the image: Melissa Fach Michael King Marie Haynes Danny Goodwin Greg Kohler Jyll Saskin Gales Anu Adegbola

Just wrapped up attending an eye-opening keynote at SMX Next with Melissa Fach, Michael King, and Marie Haynes. One thing is clear: 2024 is the year SEO got its wake-up call. The DOJ's revelations about Google's algorithm have confirmed what many of us suspected, but they've also revealed new opportunities. The curtain has been pulled back, and while it's uncomfortable, it's also been 'helpful'. My key takeaway from this is that in the era of AI-driven search, we need to shift our focus from 'What does Google want?' to 'What data can we leverage to better understand user needs?' The DOJ leaks showed us that Google's signals might not be what we thought, but user behavior signals remain crucial. Particularly interesting was the discussion about AI overviews and answer engines. Yes, they're taking some of our traffic. But they're also creating new opportunities for those who understand how to optimize for AI-driven search experiences. The traditional SEO playbook is being rewritten as we speak. With vector search becoming more prominent, we're seeing a fundamental shift in how search engines understand and evaluate content. It's now more than keyword mapping and link volume - it's about understanding the multidimensional relationships between concepts and how they align with user intent. To determine this, using first-party data is becoming increasingly valuable as we try to understand what 'helpful' really means to our users. The metrics for content quality are evolving beyond traditional signals, forcing us to think more holistically about how our content serves user needs. Understanding user journey orchestration now matters more than individual keyword rankings. As search engines get better at determining content 'helpfulness' through machine learning, we need to focus on creating comprehensive, interconnected content experiences rather than isolated pages optimized for specific keywords. While these changes have disrupted traditional SEO - it has also created opportunities for those willing to adapt. The key is leveraging data in new ways while staying focused on genuine user value. Thanks to Danny Goodwin for hosting such an insightful session. Looking forward to putting these insights into practice at Informatica. Who else attended the SMX Next keynote? What were your key takeaways? #SMXNext #SEO #SearchMarketing #AI

Unlock strategies to harness generative AI, shift your PPC approach for 2025, and prepare for upcoming Google updates—join thousands of search marketers today and tomorrow at SMX! Starting at 11:00am ET, dive into an exclusive keynote on 2025 SEO trends (plus live Q&A!). Don’t miss out! https://lnkd.in/edwwYg4y

With just 1 day to go, we'll go from GEO to N-E-E-A-T-T, learn what’s shaking up search at #SMX Next, Nov. 13-14. Don’t miss out—claim your free pass today! https://lnkd.in/eak7XBk5 #searchmarketing #onlinetraining #freetraining

Expert-led training, live Q&A – free online this week at SMX: https://lnkd.in/eQevHeM9

💡Don't miss out on the latest in search marketing: Subscribe to Search Engine Land’s free newsletter for tips, trends, and industry updates. Stay ahead with Search Engine Land! https://lnkd.in/eqcnqjaX #DigitalMarketing #SEM

SMX Next is tomorrow! Attend virtually on Nov. 13-14 to dive into top #SEO, #PPC, and #AI trends and tactics—all free from your desk. Check out what’s in store: https://lnkd.in/eak7XBk5 #searchmarketing #onlinetraining #freetraining