Simon Collard’s Post

How I got to work with high ticket clients despite not being good at sales👇 By offering white label service to other freelancers and agency owners There are a lot of freelancers and agency owners who have great selling skills but not a great skill set for the service they’re offering because of which they are unable to retain clients 😕 They are always on the lookout for agencies or freelancers they can outsource the service to It’s a win-win for both since you get to work with high ticket clients without having to pitch, prospect and close clients and they get their profits by just closing the client 🤑 Have you tried this before? #linkedIn

Ever wonder how the most successful people seem to manage to do it all? Career. Family. Vacations. And still manage to work out three times a week? They have HELP. Either family, or people they pay. Nobody has more than 24 hours in a day, nobody can clone themselves. But you can outsource a LOT. Same goes for marketing. The most successful marketing teams do NOT do everything in-house. They look amazing and get a lot more done by being able to find and leverage the best freelance or agency talent available, and get very good at managing those relationships. There isn't an in-house team on planet earth that has the depth of knowledge and experience in LinkedIn Ads that me and my team have collectively. It just doesn't exist. So, what are your best tips when it comes to outsourcing? What functions are the best to outsource, from a value-for-money perspective? What functions do you believe are mission critical to keep in-house, and why? Is this a limiting belief, or a lesson learned the hard way? Any amazing freelancers or agencies you want to send some love to? Tag them in the comments! #marketing #b2bmarketing #linkedinads

Lots of agencies scramble around for freelancers at the last minute. They might have a few regulars that they try, and then if they are busy, the panicked search outside of that comfort zones begins. Not at Frank & Friend! We want to grow and nurture our network all the time. And to learn what each freelancer's strengths are so that, without the panic, we can put together the best team for a job when it does come along. So if you are a freelancer, please send your portfolios to [email protected] and... 1. I promise you'll get a reply 2. I promise we will look at your work 3. I promise we will bear you in mind if and when the right job comes along We are a B2B agency that specialise in the Auto-Tech sector - but you don't need to have experience in those areas. Why? Because that's limiting. We have the experience needed to write the right brief, so we can work with any creative who can create. #FreelanceSupport #FrankAndFriend #AutomotiveMarketing

“ABC Agency Is Charging Me X For The Same Work You Are Doing” Why should I work with you? You even are at the same skill level. This is a very common objection that not just agencies & freelancers - but, almost everyone gets in everyday life. Here’s how you should be answering this: 1. Mindset: The worst possible thing you can do here is start justifying your value. That’s what 70% of people do - avoid doing this. 2. Get Clarity: The next thing you should do is seek clarification. Here is what you should ask: Assuming I drop my price to X which is what the other agency is charging - who would you pick? - If they say - “I’m not sure”  It means they are unsure whether you are qualified to take on the project. You must address this objection and redirect the conversation back to how you can add value. - If they say -  “Yes”, you’ve won half the battle.  Now, get them to justify your value. Ask them this: “"If our prices & skill level is the same, why would you work with me instead of them?" 3. The Knockout: Now that they understand your value, here’s how you negotiate. Don't lower your price unless you can take something out. For example, if you're selling Facebook Ads and 10 Ad Copies, instead of giving 10 ad copies, give only 3-5 depending on how low your price is. After hundreds of sales calls, I've found that this method works best for me. #sales #objectionhandling #agency #freelancers

I've been waiting for months to post this! I'm just typing this in raw without editing out of pure jitters Meet my new baby - reallygood. In short - reallygood uses data to match companies to the best service provider (agencies, freelancers, fractionals, etc.) on the planet for their specific needs. You can think of us as recruiters for outsourced talent. I could say so much - how it works, the data we use, the system we've built, etc. etc. Instead, for now - I'll say WHY ~2 years ago I left a job that I stopped loving without knowing what's next. After 10+ years of working at early stage tech companies, I wasn't ready to look for a new job, but had rent and bills to pay. So I started freelancing. Then a one-man agency, where I worked with many talented freelancers and agencies to lead growth teams for companies like Riverside.fm, PrettyDamnQuick and Nas Academy. And I'd never been happier. Or healthier mentally. It wasn't the work, though I liked it. It wasn't the ability to work remote or choose my hours, though I love that. It was the ownership. Not of my business, but of MY LIFE. Being an employee was often uncomfortable for me. I felt limited. Like I was wearing a shirt too small or on an invisible leash that was very long, but still there. The freedom of being bossless and mostly rid of office politics was invigorating. Working for others - for me, had come to feel like I was chained Fast fwd & I learned that there were many, many others like me. I started helping them. I was obsessed with helping people become their own business. Because self employment is hard. You juggle dozens of hats, make up pricing, how to invoice (sounds dumb, but wow i messed up there), accounting, legal, and on and on. But after talking to and working with 100s (now 1000s) of providers, the real problem was - You have to get clients. Getting leads is hard. Selling yourself is hard. And the most talented are often the worst at this. I'd explored dozens of ways to help providers, but getting clients was what they needed most. After working with dozens, I learned that the key to helping them is helping clients. By matching companies to the best fits for them, it not only made deals close faster - but they lasted longer. And everyone was happier. And so - after 1.5 years of research and work, we're live. It's by no means a finished product. Bootstapped from day one. One page site. Imperfect product. But I read once that "if you're fully satisfied with your product when you go live, you waited too long" and embraced it. Check it out. Give thoughts, feedback. Make requests. More feedback. Wouldn't even make it to this day 1 w/out Erica, Ethan, Ori, Dorit, Daniel, Gal, Silvi, Haim, Irad, Yuval, David, Ben, Marlaina, Tamir, Ron, Taylor, Gal, Daniel, Dave, Aron, Yohanan, Kipp, Ben, Ariella, Jonathan, Yaara, Jordan, Lia, Eric, Amalia, Raphael, Avi, Alex, and many more I can't fit. To them and others who've helped - I can't be appreciative enough.

Imagine finding a marketing agency you’re excited to work with, only to discover they have a waiting list. A waiting list! They must be sh%t hot, right? There could be a number of reasons behind it, some good and some less so. You may need to read between the lines to figure out why, but one thing is clear: the more transparency around the reason for the waitlist, the better. This will help you decide whether it’s worth sticking around or if you should keep looking. Some of the good reasons: - High demand from referrals and success stories - Selective criteria, choosing clients that are the best fit - Ensuring new business doesn’t negatively impact current clients and the team Some of the bad reasons: - They don’t have the team ready yet - Services are advertised but there’s no team in place for them - Key staff members have recently left - Filtering to attract only high-budget clients - You’re simply too small for them to work with 😞 Now, if you are told the reason is that your budgets are too low or you don’t want enough services for them to take you on, then there could be other options available to you: - Consider a part-time in-house hire specialised in the area that you work in - Freelancers are usually more flexible with budgets and can still provide high-quality work for specific tasks. - Source someone on Linkedin who has experience in your industry - Reach out to your network or similar businesses to yours who work in another location and ask for their advice - Look for an agency that has a client base similar to yours or specialises in small businesses Waiting lists can be a sign of quality or a red flag so it’s worth investigating before you commit! #MarketingAgency #WaitingList #ClientSelection #AgencyInsights #BusinessGrowth #ClientManagement #MarketingStrategy #AgencyTips #MarketingPartner

How much of your company's marketing should you do in-house? Some companies outsource everything to an agency. It's hard to maintain authenticity this way because someone else is trying to write for you, in your voice. Some companies try to do everything in house. It's difficult to achieve excellence this way because you can't afford to hire the best person for each job. In-house practitioners risk losing their edge compared to people exposed to the ideas and outcomes of multiple accounts. Does it make sense to run everything yourself, or should you send some parts of it out to freelancers who are five times as good, twice as quick, and half the price? We tend to get stuck with whichever approach we've been following, when in fact, we're free to choose and rechoose our approach each time there's new work to be done. Start by identifying the untouchables: What needs doing that only you can do? Then, what would happen if that’s all you did—and the rest was entrusted to someone else? Constantly revisiting the trade-off between authenticity and efficiency will help you strike the right balance between in-house and outsourced. #marketingideas #thoughtleadership #b2bcontent #b2bcontentmarketing

Marketing is a HASSLE! You can manage it all yourself, hire expensive employees, or multiple freelancers and agencies that don't mesh. There's an easier, better way! Schedule a free consultation and discover how to outsource your marketing. Increase leads and sales and eliminate the HEADACHES! Book here: https://bit.ly/3YIi32s

Marketing is a HASSLE! You can manage it all yourself, hire expensive employees, or multiple freelancers and agencies that don't mesh. There's an easier, better way! Schedule a free consultation and discover how to outsource your marketing. Increase leads and sales and eliminate the HEADACHES! Book here: https://bit.ly/3YIi32s

What are the 8 Things you must consider before working with ANY agency? 👉 I have: worked for agencies worked with agencies Now, I am running my own agency. 👉Here are 8 things I’d consider before working with one: #1 Founder’s Interests - Is the founder truly passionate about their work or are they just some glorified contractor? #2 Team or Modern Slaves - Does the team work full-time or are they mostly contract workers, why do they work with them, how are they treated? #3 Leanness - How fast are they with turnarounds, can they keep up with the digital era speed? #4 Value Proposition - What unique value do they offer that freelancers can’t achieve? #5 What’s Success - How do they measure success and does it match your vision? #6 Are they the one? - Do they specialize in your industry and understand its nuances? #7 Results - Can they provide case studies and client testimonials that align with you goals #8 If a blunder happens, what is their approach to problem-solving and fixing things? Now that you know it, make a choice that is WISE!