Dan Saunders’ Post

In-store retail media is here to redefine shopper engagement. Brands are embracing technology that optimizes on-shelf displays, enhances shopper engagement, and bridges the gap between physical and digital shopping experiences. But how should #CPG brands allocate their budgets and strategy to participate? This Retail Brew article explores how brands can adapt. Thanks Vidhi Choudhary & Andrew Lipsman for the insights! We're excited to explore in-store retail media investments and the customer experience at Commerce Media Brand Summit in March. Read on: https://lnkd.in/gdKJUyu7 #CMBSummit #retailmedia #commercemedia #digitaladvertising #ecommerce #mediabuying

'📊 Walmart builds wide lead among US retail media networks, report finds 🥇 The chain saw 11 billion impressions in Q1, including strong performance offsite, while No. 2 Target generated fewer than 7 billion impressions. 🎯💪 #Walmart #USRetail #MarketLeaders #BusinessPerformance' by Retail Dive about Walmart

The bold move by Simon Property Group caught our eye this week as they announced the launch of their new retail media network on the Shop Premium Outlets, A Simon Digital Marketplace. Following in the footsteps of industry giants like Amazon, major multi-brand retailers such as Walmart and Macy's have been intensifying their advertising endeavors, leveraging vast amounts of customer data to deliver personalized ads, unlocking new revenue streams. Traditionally, one significant barrier for malls in this digital age has been the inability to access first-party customer data, making it difficult for them to deliver targeted online advertising. But, Simon's marketplace has found a way to bypass this obstacle, potentially revolutionizing the landscape for shopping centers. This development is intriguing, and maybe Simon is the only REIT that could pull this off in the U.S., but we are eagerly watching to see the outcomes of these efforts. #Retail #Proptech #CRE #malls #shoppingcenters https://lnkd.in/eAYRBQyg

Very interesting! In-store retail media is becoming more influential than digital, particularly in the grocery industry. Despite the rise of digital retail media, 84% of retail sales still happen in physical stores, making in-store media a critical tool for retailers and advertisers. Small and mid-market grocers are benefiting from this trend, as they can use in-store media to directly engage customers and track their shopping behavior.

As store planners look to leverage their spaces to promote loyalty and incentive programs, digital retail media networks are taking the front stage in their business plans. However, understanding the fundamentals of integrating digital signage into a cohesive retail media network can be complicated. That’s why we’re launching a seven-part series by Stephen Gottlich showing how retail media networks can benefit grocery and convenience stores everywhere. Check it out! https://hubs.li/Q02m_W2R0 #DOOH #digitalmedia #retailmedianetworks #digitalmedianetwork #newblog

Retail media has seen a massive shift in recent years from being a buzzword to a must-have for every food retailer in the industry. With expected market growth of 12% annually to an estimated share of about $140 billion in 2026, according to Bain & Co., retail media will pick up share from other digital advertising channels and likely surpass television as a go-to form of advertising in the process. #retailmedia #instoreactivation

𝗥𝗲𝘁𝗮𝗶𝗹 𝗕𝗿𝗲𝘄: 𝗪𝗵𝘆 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗮𝗿𝗲 𝗠𝗼𝘃𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 '𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲' 𝗳𝗼𝗿 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 Here's a Q&A I did with Retail Brew's Vidhi Choudhary about what's next for in-store #retailmedia. We cover everything from RMN investment to digital screen expansion to shifting brand budgets to advancements in measurement. "[T]here has to be scalable third-party measurement so that brands can plan their investments against the stores and the audiences within those stores that will drive results for them. They need sales lift measurement to understand that... the advertising they buy is actually driving those sales in store. So measurement is a key piece to it. Every major scaled advertising market has a measurement foundation." https://lnkd.in/g32st-k2

Colin Lewis shares exciting news about Ocado Retail, the UK's fastest-growing retail grocer, unveiling their latest innovation - Ocado Ads. With a unique advantage in the market due to their online-only retailing model, Ocado Ads leverages extensive first-party customer data to enable brands to target customers effectively based on purchase history. This approach allows advertisers to reach a verified audience at scale and measure campaign success in a 'closed-loop' environment. The growth of Retail Media in the UK is remarkable, with advertising spend projected to double by 2027. Stay informed about this dynamic industry shift by reading the full release. #retailmedia #retailmedianetworks Shane White, Catherine Friar, Ian Jindal, Paul Skeldon

Interesting moves Colin Lewis. This is great for Ocado Retail and I'm interested to see how the customer experience will play out - especially given the existing sophisticated checkout journey of offers, completion, cross-promotion, substitution etc. Exhaustive and exhausting ;) Any insight on how/whether this links with Ocado Group and Ocado Technology so that the capability can be deployed for their global clients? If offered to their clients, will the service integrate or extend to InStore #retailmedia too?

You can’t sit through a conference these days without reference to ‘Retail Media’, although understanding and definitions differ slightly. I’m really interested in the fact that c. 85% of retail spend in the UK is still in a physical store / location. Yet about 85% of the conversation seems to be focussed on the online data / transactions rather than understanding and driving footfall ‘from sofa to store’ (quote Nick Ashley at Tesco / Dunn Humby). Here’s a good quick read from some experts in the field (and me!) around how this space evolved and grows. As ‘everything happens somewhere’, understanding the ‘who’ and the ‘where’ together makes for powerful retail decisions. Taptap Digital https://lnkd.in/ecyH_vSs