Activity
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You may have been hearing recently about the "long tail" in retail media networks. What does it mean? Andrew Lipsman recapped this brilliantly in…
You may have been hearing recently about the "long tail" in retail media networks. What does it mean? Andrew Lipsman recapped this brilliantly in…
Liked by Andrew Lipsman
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𝗔𝗺𝗮𝘇𝗼𝗻 𝗝𝗼𝗶𝗻𝘀 𝗙𝗼𝗿𝗰𝗲𝘀 𝘄𝗶𝘁𝗵 𝗥𝗼𝗵𝗹𝗶𝗸: 𝗔 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗤𝘂𝗶𝗰𝗸 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗮𝗻𝗱 𝗥𝗲𝘁𝗮𝗶𝗹…
𝗔𝗺𝗮𝘇𝗼𝗻 𝗝𝗼𝗶𝗻𝘀 𝗙𝗼𝗿𝗰𝗲𝘀 𝘄𝗶𝘁𝗵 𝗥𝗼𝗵𝗹𝗶𝗸: 𝗔 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗤𝘂𝗶𝗰𝗸 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗮𝗻𝗱 𝗥𝗲𝘁𝗮𝗶𝗹…
Liked by Andrew Lipsman
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On the upcoming podcast series, The Incremental Wave: Riding the Retail Media Tide. Part 1 of the Mini Series: Shining a Light on Measurement with…
On the upcoming podcast series, The Incremental Wave: Riding the Retail Media Tide. Part 1 of the Mini Series: Shining a Light on Measurement with…
Liked by Andrew Lipsman
Experience
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Education
Publications
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How Amazon Will Revolutionize the Future of TV Advertising
Journal of Advertising Research
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Social Commerce 2019
eMarketer
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Grocery Ecommerce 2019
eMarketer
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Direct-to-Consumer Brands 2019
eMarketer
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Holiday Shopping 2018
eMarketer
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Podcast Advertising 2018
eMarketer
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Amazon Prime Day 2018
eMarketer
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Mobile Retail Apps 2018
eMarketer
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Are You Using the Right Mobile Advertising Metrics?
Journal of Advertising Research
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The Downside of Digital Word-of-Mouth and the Pursuit of Media Quality
Journal of Advertising Research
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Measuring Television in the Programmatic Age
Journal of Advertising Research
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The Future of Retail is Mobile: How Mobile Marketing Dynamics are Shaping the Future of Retail
Journal of Advertising Research
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Mobile is Eating Bricks-and-Mortar
Journal of Retail Analytics
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The Power of Political Advertising: Lessons for Practitioners: How Data Analytics, Social Media and Creative Strategies Shape U.S. Presidential Election Campaigns
Journal of Advertising Research
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Digital Word-of-Mouth and Its Offline Amplification: A Holistic Approach to Leveraging and Amplifying All Forms of WOM
Journal of Advertising Research
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How Social Media Will Usher In the Era of Mobile and Multi-Platform Marketing Effectiveness
Journal of Advertising Research
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2013 Mobile Future in Focus
comScore, Inc.
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. This report examines how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces.
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Five Ways to Adapt Your Media for a Post-PC World
Advertising Age
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The Power of Like 2: How Social Marketing Works
comScore, Inc. and Facebook
The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts.
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So What if Only 1% of Facebook Fans 'Engage'?
Advertising Age
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It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed
comScore, Inc.
Created for the World Economic Forum, this report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.
Other authors -
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2013 U.S. Digital Future in Focus
comScore, Inc.
2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives and business pursuits. This report will examine how these events, along with the latest trends in social media, search, online video, digital…
2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives and business pursuits. This report will examine how these events, along with the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the U.S. digital marketplace and what they mean for the coming year, as comScore helps bring the digital future into focus.
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Honors & Awards
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Most Influential People in Retail & Ecommerce Management
REM Council
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ARF Innovation in Research - Bronze Medal
Advertising Research Foundation
Awarded bronze medal for Power of Like 2: How Social Marketing Works, co-authored with Facebook, by the Advertising Research Foundation
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ARF Rising Star Nominee
Advertising Research Foundation
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Executive's Award
comScore
More activity by Andrew
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𝗣𝗲𝗻𝘁𝗮𝗹𝗲𝗮𝗽 𝘅 𝗖𝗼𝗹𝗼𝘀𝘀𝗲𝘂𝗺 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗛𝟮 𝟮𝟬𝟮𝟰 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀…
𝗣𝗲𝗻𝘁𝗮𝗹𝗲𝗮𝗽 𝘅 𝗖𝗼𝗹𝗼𝘀𝘀𝗲𝘂𝗺 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗛𝟮 𝟮𝟬𝟮𝟰 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀…
Shared by Andrew Lipsman
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We are pleased to announce the release of the H2 2024 Sponsored Products Benchmarks Report, developed in collaboration with Penteleap. This…
We are pleased to announce the release of the H2 2024 Sponsored Products Benchmarks Report, developed in collaboration with Penteleap. This…
Liked by Andrew Lipsman
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Check out this week's issue of Thought Leadership on Thought Leadership where we discuss Thought Leadership in the organization. And also provide…
Check out this week's issue of Thought Leadership on Thought Leadership where we discuss Thought Leadership in the organization. And also provide…
Liked by Andrew Lipsman
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Forget the Windy City - Schaumburg Had All the Retail Action at P2PI LIVE 2024! I had the great pleasure of participating in the P2PI LIVE & EXPO…
Forget the Windy City - Schaumburg Had All the Retail Action at P2PI LIVE 2024! I had the great pleasure of participating in the P2PI LIVE & EXPO…
Liked by Andrew Lipsman
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🛒🎥 I sat down with Jonathan Vigliotti on CBS Sunday Morning to talk about the growing adoption behind Caper, Instacart’s AI-powered shopping cart…
🛒🎥 I sat down with Jonathan Vigliotti on CBS Sunday Morning to talk about the growing adoption behind Caper, Instacart’s AI-powered shopping cart…
Liked by Andrew Lipsman
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Why is it that the people who cheerfully accept the sleaze, corruption and incompetence in the ad industry are called ‘positive’ and the people who…
Why is it that the people who cheerfully accept the sleaze, corruption and incompetence in the ad industry are called ‘positive’ and the people who…
Liked by Andrew Lipsman
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“Advertising is a way to guarantee some level of visibility to drive product sales, to drive volume. It’s just a critical piece of the marketplace…
“Advertising is a way to guarantee some level of visibility to drive product sales, to drive volume. It’s just a critical piece of the marketplace…
Liked by Andrew Lipsman
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The next chapter of my life would've been boring without these two. I worked solo for a big part of my professional life in a big corporate…
The next chapter of my life would've been boring without these two. I worked solo for a big part of my professional life in a big corporate…
Liked by Andrew Lipsman
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My fave Retail Media report is back! A gap is growing between the enlightened retail media networks Vs. everyone else. See how.. Pentaleap's…
My fave Retail Media report is back! A gap is growing between the enlightened retail media networks Vs. everyone else. See how.. Pentaleap's…
Liked by Andrew Lipsman
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Michael Lieberman
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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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