Michael Lieberman

Perspectives: Moral Composition https://conta.cc/3VPRPbn

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Perspectives: Moral Composition https://conta.cc/3Y68nPf

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IAAPA has released the Q2 2024 Quarterly Outlook. The report highlights a mixed economic outlook with promising signs and potential challenges. Key opportunities center around new products and increasing attendance, while staffing and cost pressures remain challenges. Explore the full report for more insights: https://lnkd.in/embStFqS

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Ready for some honest conversation about the future of Market Research agencies? I've been having a blast exchanging observations about the challenges facing Market Research agencies with David VL Smith and Adam Riley, while preparing for our upcoming two-part webinar series, "Change Ahead: How Market Research Agencies Can Reimagine the Future to Drive Profitable Growth." Here's a clip of us preparing, and check out Adam's point starting at 1:07 about the quality conundrum: https://lnkd.in/eBJAcXys Webinar RSVP: https://lnkd.in/eiJtwHyr #marketresearch #mrx #AI

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Here is this week's #AI Newsletter. Items include how to use the ChatGPT API, an upcoming report on the adoption and impact of AI on Insights and Market Research, and a review of the differences between ChatGPT and Anthropic's Claude. https://lnkd.in/erfevQPi If you like it, please subscribe.

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The slides and recordings from yesterday's NewMR/Enghouse webinar are available at https://lnkd.in/eitqY2Gg Driving research excellence with the next generation of CATI Allen Porter, General Manager Market Research and Communities, Enghouse Insights, shows how CATI has evolved to tackle today’s research and quality issues. The State of Insights 2024 Ray Poynter, founder of NewMR, shares a global update looking at trends such as data collection, analysis, and the role of AI. Malgorzata Mleczko, Allen Porter, Karine Pepin, Paul Edwards

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Wanna understand why we believe behavioral panels are the panels of the future? Take a read

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ICYMI: Two words that can radically improve your positioning. You will want to check this one out. https://lnkd.in/eJ8i-i2H

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A few case histories and advice in this short article on using LLM's as a member engagement tool. https://lnkd.in/gfDWC58V

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We've curated a list of essential tips to elevate your survey game and ensure impactful results. Take a look at 9 tips to help guide you towards survey success while offering important considerations when creating and implementing surveys. Download now!

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Join Ipsos' Joel Sandler, Ph.D. as he moderates a Breakfast Workshop at BioCentury's Grand Rounds. https://lnkd.in/ggc3G4nS This interactive session brings together commercial players, investors, and dealmakers to discuss how to get your commercialization strategy right. See you there!

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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