David Berry

Mark your calendars for October 17th at 6:00 PM, because you won’t want to miss this must-attend event: Finding Alignment: Influencer Insights on Strategic Partnerships! Hosted by the American Advertising Federation – Broward & Palm Beach Chapter, this dynamic panel is designed for advertisers, strategists, marketers, influencers, and brands alike. Held at the beautiful Living Room at W Fort Lauderdale, this event promises to dive deep into the art of building successful partnerships between brands and influencers. In today’s fast-paced digital landscape, the right collaboration can make all the difference. You’ll gain insights on how to align values, objectives, and creative strategies to create impactful and authentic connections that resonate with audiences. Whether you're an established marketer looking to refine your strategy or an influencer eager to collaborate with the right brands, this event will provide valuable takeaways. The discussion will touch on how to navigate the evolving world of partnerships, stay authentic, and foster relationships that benefit both sides. Come ready to learn, network, and get inspired! We look forward to seeing you there! #FindingAlignment #StrategicPartnerships #InfluencerMarketing #AAF #AAFBrowardPalmBeach #WFortLauderdale #Influencers #FortLauderdale #PalmBeach

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“A Practical Playbook for Marketers. In Multicultural Mainstream, Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.” Thank you Hispanic PR Blog for their thoughtful review of my new book and for recognizing the work! #multiculturalmainstream #hispanics #latinos #culturallyrelevant

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How are brands investing in multicultural markets? What do brand leaders do when sales are stagnant? How do successful brand leaders acquire a selective market like US Latinos? Join us for answers to these questions at our Multiculturalism and Brand Marketing presentation at the CRC Conference. Catch us on Track 5 on Wednesday, September 18th at 10:55 am ET. #Multiculturalism #USHispanicmarket #COMARKAValueCreation

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Does your business struggle to access the right audiences when conducting market research, especially when your audiences are niche? Steps to Success: 5 Ways to Find Niche Audiences explores how to access the audiences you need with Cint. https://ow.ly/qMZA50Sin8J

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Question for marketers: Is there any scenario you can come up with where you would purposefully connected your brand to a garbage truck?

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🌟 Expanding Hispanic Community Propels U.S. Population Growth 🌟 📈 Why it matters: This growth presents a golden opportunity for brands and marketers. The vibrant and youthful Hispanic community is set to drive market trends and consumer behaviors. Embracing multicultural marketing strategies and culturally relevant messaging will be key to connecting with this influential segment and fostering engagement and loyalty. 🌎 Key Insights: Urban Growth: Cities like Philadelphia, Milwaukee, Salt Lake City, and Louisville saw Hispanic population increases that offset declines in non-Hispanic residents. Political Influence: Over one in four people under 18 in the U.S. are now Hispanic, setting the stage for significant political and economic influence in the coming years. Cultural Impact: The largest Hispanic group remains Mexican, but Venezuelans are growing the fastest due to ongoing instability in their home country. 📊 The Big Picture: As the Hispanic population grows, so does its cultural influence, impacting consumer preferences and market trends. Businesses that recognize and adapt to this dynamic will be better positioned for success.

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Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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This episode of The Search Cast, Chase Embree (Director of Paid Search at LERMA) discussing the evolution of paid search, including how AI (Google Gemini) is being incorporated. Give him a like and follow. Full episode here: https://lnkd.in/gVNJKweW https://lnkd.in/gPh4vYCH #paidsearch #ppc #marketing #digitalmarketing

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Our paper on Native Advertising Effectiveness, co-authored with Clay Voorhees, Alex Labrecque, and Paul Fombelle, has been published in the Journal of the Academy of Marketing Science. As consumers have become increasingly skeptical and dissatisfied with traditional banner ads, publishers and advertisers have shifted their efforts toward native advertising, which, unlike traditional banner ads, is intentionally designed to be cohesive with the editorial content of the publisher’s website. Our paper examines the drivers of native ad performance across multiple stages of the customer journey. In Study 1, we leveraged a unique dataset to identify the drivers of click-based effectiveness. In Study 2, we ran a field experiment to replicate pre-click results from Study 1 and explore how consumers behave after clicking on a native advertisement. Then, in Study 3, we demonstrate that post-click annoyance due to a redirect to an advertiser’s site is what drives changes in post-click behavior. Here is the link to the study if you are interested to learn more about it: https://lnkd.in/g78bwdqg

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Reviving your Marketing to Supercharge your Sales with Bill Dolan. by Enrique Acosta Gonzalez Reviving your Marketing to Supercharge your Sales with Bill Dolan. I spoke with Bill Dolan (Emmy-nominated Creative Director at Spirit Media) about "Reviving your Marketing to Supercharge your Sales."    You will learn the following:    1. How to strategically integrate discipline into your marketing processes to enhance sales performance. 07:01   2. The key metrics and KPIs […] #boomers #babyboomers

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Hispanic advertising professionals are experts in growing brand loyalty among Hispanic audiences. The numbers speak for themselves - the growth is just the beginning. But we want to hear from YOU! What do you think are the most important things that brands and advertising agencies need to know about connecting and communicating with Hispanic/Latino audiences? Share your thoughts in the comments below! #Hispanic #advertising #brandloyalty #Latino #communication

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Are you ready for a successful Q4? Our new blog post dives into how to maximize your marketing budget as the year winds down. Learn how to focus on high-performing channels, leverage seasonal opportunities, and make data-driven decisions to get the most out of your spend. https://ow.ly/EI7I50Ty3L7

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How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

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This is one of our easiest and best checklists for the top 10 SEO activities you should be doing for your company! We put together the 10 drivers that will help you own search and the algorithms. It's worth the $10/month and then some!! #seo #seochecklist

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Happy to share this month's ad in América Magazine FL for our new advertising partner, AdventHealth, spreading the word about "Lidera Conscientemente," the Spanish-language version of their "Be A Mindleader" campaign. This campaign's goal is to empower the Hispanic community with resources to tackle difficult conversations about mental health in their families. I was recently crushed to learn about the suicide of a 10 year old boy who succumbed to incessant bullying at school. Despite his parent's repeated cries for help to school authorities, the inevitable happened. I can only imagine the desperation and isolation that went through his head. The truth is that we, as parents, are often ill-equipped to help our children navigate life's challenges, and when we can accept our own limitations it is very useful to know that there are resources out there to help us seek professional help. If your child is struggling with mental health, please consider studying these resources. Advent Health offers complimentary services to help you get mental, emotional and behavioral health care for your children. Call 407-517-7593 or visit www.BeAMindleader.com to learn more. En español: https://lnkd.in/e6SdNGn6

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If your brand isn’t telling a story, you’re leaving loyalty and engagement on the table—and during Black Friday, this connection matters more than ever. Storytelling isn’t just for social media; it’s a powerful way to make emails memorable. DTC brands that weave personal stories and customer testimonials into their emails create an emotional connection that builds loyalty. Black Friday doesn’t mean ditching storytelling; it’s an opportunity to elevate it. Here’s how storytelling drives results across categories: Beauty: Give customers a glimpse of the real-life transformations behind your products. Instead of a generic discount email, spotlight a customer’s journey to healthier skin thanks to your product. Tease how they could share in that same experience during your Black Friday sale. Wellness: Engage readers with stories of self-care during the holiday rush. Share testimonials that speak to finding balance and calm with your products—this resonates deeply with customers overwhelmed by holiday stress. Fitness: Create a vision for how customers can jumpstart their New Year’s goals. Share how a community member achieved a personal best using your gear, and build anticipation by hinting at limited-time bundles dropping on Black Friday. Story-driven emails make your brand unforgettable, even during high-intensity sales periods. Try testing a story-driven email vs. a traditional promo and see which resonates. What stories are you telling this Black Friday?

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