Ecommerce & Digital Transformation Expert | 15+ Years Driving High-Revenue Growth | Professor
If your brand isn’t telling a story, you’re leaving loyalty and engagement on the table—and during Black Friday, this connection matters more than ever. Storytelling isn’t just for social media; it’s a powerful way to make emails memorable. DTC brands that weave personal stories and customer testimonials into their emails create an emotional connection that builds loyalty. Black Friday doesn’t mean ditching storytelling; it’s an opportunity to elevate it. Here’s how storytelling drives results across categories: Beauty: Give customers a glimpse of the real-life transformations behind your products. Instead of a generic discount email, spotlight a customer’s journey to healthier skin thanks to your product. Tease how they could share in that same experience during your Black Friday sale. Wellness: Engage readers with stories of self-care during the holiday rush. Share testimonials that speak to finding balance and calm with your products—this resonates deeply with customers overwhelmed by holiday stress. Fitness: Create a vision for how customers can jumpstart their New Year’s goals. Share how a community member achieved a personal best using your gear, and build anticipation by hinting at limited-time bundles dropping on Black Friday. Story-driven emails make your brand unforgettable, even during high-intensity sales periods. Try testing a story-driven email vs. a traditional promo and see which resonates. What stories are you telling this Black Friday?
