Mike Blackburn

New blog post published on Page Speed and SEO with handy tips for you (or us) to optimise loading speeds, compress images and rank higher. SEO Audits cost £200 with a full report for you / us (or another company) to action. https://lnkd.in/e5FtE7et

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In today’s issue of Untapped Potential by Digitaloft, I took a deep dive into the SEO opportunities that exist for Starling Bank. They’re doing well on the SERPs, but one of the most important skills in #SEO is knowing how to keep driving growth when things are going well! Check out this weeks issue below and make sure you sign up for next weeks… I’ll be looking at some huge content strategy gaps for a brand most of you will know very well! 👇 https://lnkd.in/grKnZuGN

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The latest All Things PPC Pod from PPC Geeks Ltd is out on all major platforms! In this episode, Chris Stott & Siobhain, our Senior Client Manager, discuss strategy and planning. They explore techniques for crafting effective #PPC campaigns that yield maximum results, from #planning and setting clear objectives to strategic foresight, conversion tracking, continuous monitoring, and optimisation The best 29 mins you can spend today to boost your marketing approach and results! https://lnkd.in/dPEPuyMJ #ppcgeeks

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I read this response from the UK's Affiliate Performance Marketing Association website recently, about the ICO's call for views on Consent to Pay. It made for an interesting read and is something affiliate marketers really do need to keep abreast of as privacy and consent changes are taking place at different levels around the world. Take a look at the overall response here and let me know what are your thoughts? https://lnkd.in/gi9RR9Pw

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If you were asked to report on the relevance of a link to a site (let's assume that link has been earned with digital PR), how would you go about doing it? #digitalPR #SEO

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Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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🛑 Driving traffic to your website but struggling with high bounce rates, low add to cart rates, and single-digit conversion percentages? As a business owner, maximising ROI is crucial. If this sounds like you, reach out to Add People via [email protected], DM us, or comment below for a complimentary evaluation of your website and uncover hidden profits. Here's a glimpse of what we'd A/B test if we partnered with Gear Jewellers. #CRO #Ecommerce #ROI #Strategy #Optimisation #ABTest

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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Five hints and tips for planning effective direct mail campaigns. This includes utilisation of data to drive targeted action, keeping an eye on conversion and basket value levels… oh, and don’t forget about those all important website engagement metrics. #paperplanes #conversion #directmail

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In today’s crowded B2B marketplace, standing out can be a challenge. https://lnkd.in/eJRG6Ef5 Our latest blog dives into the essentials of B2B messaging and explains why creating clear, compelling, and consistent messaging that resonates with your audience is key to setting your brand apart from the competition. Read it today for actionable insights. #B2BMarketing #BrandMessaging #BrandStrategy #MarketingTips #BusinessGrowth

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Want to boost your email campaign response rates? 📧 Check out our latest blog on 7 Ways to Boost Response Rates Using Email List Segmentation and learn how targeting the right audience with personalised content can improve your marketing success! Read more here: https://buff.ly/3XTpYIl #b2bdata #mailinglists #emailmarketing #telemarketing #directmail #marketing #digitalmarketing

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Google, tracking and cookie classification - the triple affiliate threat and not in a good way. The Affiliate & Partner Marketing Association State of the Nation report asked brands, agencies and publishers what impact they have on their investment and confidence in the channel. The findings are a wake up call for the industry but they are recognised and I think there is a determination to put on a united front in tackling them and - where possible - offering practical advice and solutions. I've written a few words about why they could dominate affiliate discussions in 2025 and how The APMA is well placed to help. Link in the comments... #theapma #affiliatemarketing #partnermarketing

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The GDMA recently released their international benchmark report for email (based on a roll up of the whole of 2023) which I thought could be interesting to share for all those marketers and business owners in my network that are involved in email. Link is here if it is helpful to anyone - https://lnkd.in/ex2sksM6

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Check out our latest blog post for essential tips on creating engaging campaigns that convert! Whether you're leveraging B2B data, mailing lists, or combining strategies with telemarketing and direct mail, we've got actionable insights to elevate your marketing game. 🔗 https://buff.ly/47SYmrr #b2bdata #mailinglists #emailmarketing #telemarketing #directmail #marketing #digitalmarketing

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