🚀 Black Friday Insights: UK vs. Germany 🇬🇧🇩🇪 1️⃣ UK Trends Search Peaks: "Black Friday deals" saw the highest interest on the 21st and 22nd—surprisingly tapering off even on Black Friday itself, dropping to around 30 in search frequency Product-Specific Focus: Shoppers moved away from generic searches, honing in on specifics like LEGO (a top search term all week), PS5s, air fryers, and electric toothbrushes Fatigue Factor: By the end of the week, interest dropped—suggesting the UK audience may have experienced "deal fatigue" 2️⃣ Germany Trends Brand Power: Instead of "Black Friday deals," consumers searched directly for brands like LEGO and Ninja, both leading the way on Black Friday and even earlier in the week Less Hype on Fake Friday: Black Friday buzz was notably quieter in Germany during pre-event promotions 🔍 As deal fatigue sets in, brands might need to rethink strategies to sustain interest throughout the week #amazonagency #amazon #amazonadvertising #amazonvendor
Very informative
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2wThe "deal fatigue" is something I’ve noticed as well.