Perena Barrett

⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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PR’s ageism problem – ‘the sector is getting left behind’ How bad is the problem of ageism in PR, and how should the sector respond? Comms recruitment specialists speak frankly about an issue that risks holding the industry back. Amanda Fone, founder and chief executive of f1 Recruitment Limited highlights the issue succinctly: “Age in the workplace is the final protected characteristic to get the attention it needs, and the comms sector, with an average age of about 27 years, especially in agencies, needs to improve its ability to hire and retain multi-generational teams.” https://lnkd.in/dHpYYghm #PR #marketing #communications #recruitment #ageismintheworkplace #back2businessship

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Transform your ideas into a fully funded deal. 🤝 suzanne alizart, Creative Business Affairs Consultant, will host an insightful masterclass tomorrow for our Autumn Cohort on our Create Growth Programme, which examines all aspects of business affairs for the creative industry.  Matching the right money to the right idea is key to success, so knowing what different types of funding mean for your concept is essential to striking the right deal.  Discover more about this session, link in the comments. #Funding #CreativeFunding #FundingSupport #GrowthProgramme #CreativeEast

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Managing a crisis is no easy task. Learn more in our latest WellRed post by Daniel Ahern #Crisis #PR #CrisisPR #PublicRelations #Management #Reputation #Communicaitons The Pollack Group

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Catch up on part five of our modern measurement series. 📈 Head of Paid Media Performance, Nick Handley and Paid Media Consultant, Sam Cooper, explore: 🤔Why it's difficult to achieve stakeholder buy-in for measurement projects 🤝Actionable tips to help engage key stakeholders 💸Solutions for those working with a smaller budget Watch the full video here: https://lnkd.in/et7XzNkw

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Do you realise that you’re sat on PR content? Content that will get you into the media- so you can reach more people and build your credibility and visibility through being elevated and celebrated. So often in business we just get on with what we think is normal. Book launches, event planning, thought leadership - we often forget to capitalize on it. The media can amplify your message, it can shine a light on your work, it creates a new level of energy around you when you step into celebration mode What are you doing in your business that you should be celebrating?? I’ll bet there’s something!!!

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Are your business communications digitally accessible? ⚖️ In our Includability Short with our Partner Expert, Kaye Moors Managing Director of Drum Studios, she gives us 5 Simple Tips to Make Your Social Media Posts More Accessible. 📱 Learn how to make your social media posts more inclusive and accessible for people with disabilities. Enhance your brand loyalty and reach a wider audience with these easy-to-implement tips. 1. Use simple English 2. Don't include hashtags in sentences & capitalise the first letter in each word 3. Use emojis sparingly, placed at the end of sentences, and not as bullet points 4. Have sufficient colour contrast on images and include alt-text 5. Include open captions on videos and avoid animated captions Watch the full video - https://lnkd.in/eq4iawc4 Catch up on Includability Shorts - https://lnkd.in/gzgka2vA 🔗 Join Includability today for more tips and guides on how to make your business more digitally accessible, inclusive and mentally healthy. https://lnkd.in/es_jkZwa #InclusiveSocialMedia #AccessibilityMatters #EqualAccess #BrandLoyalty #InclusiveContent #AccessiblePosts #DisabilityInclusion #DigitalInclusion #AccessibleSocialMedia #InclusiveMarketing

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Are your business communications digitally accessible? ⚖️ In our Includability Short with our Partner Expert, Kaye Moors Managing Director of Drum Studios, she gives us 5 Simple Tips to Make Your Social Media Posts More Accessible. 📱 Learn how to make your social media posts more inclusive and accessible for people with disabilities. Enhance your brand loyalty and reach a wider audience with these easy-to-implement tips. 1. Use simple English 2. Don't include hashtags in sentences & capitalise the first letter in each word 3. Use emojis sparingly, placed at the end of sentences, and not as bullet points 4. Have sufficient colour contrast on images and include alt-text 5. Include open captions on videos and avoid animated captions Watch the full video - https://lnkd.in/eq4iawc4 Catch up on Includability Shorts - https://lnkd.in/gzgka2vA 🔗 Join Includability today for more tips and guides on how to make your business more digitally accessible, inclusive and mentally healthy. https://lnkd.in/es_jkZwa #InclusiveSocialMedia #AccessibilityMatters #EqualAccess #BrandLoyalty #InclusiveContent #AccessiblePosts #DisabilityInclusion #DigitalInclusion #AccessibleSocialMedia #InclusiveMarketing

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With research by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) finding that the diagnosis of mental health conditions in the PR industry is on the rise, it's more important than ever for PR leaders to prioritise their employees' wellbeing. This article from PRmoment has some great advice from a number of PR professionals on meaningful changes PR leaders can make to boost employee wellbeing and improve overall mental health. #PR #PRagency #PRcareer #mentalhealth #employeewellbeing

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Crisis comms is much more than reputation Paul Maher, founder and CEO at Positive, explores how communications crises can be turned into opportunities for growth and offers some advice for staying ahead of the curve https://bit.ly/4eTQ6tY

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It’s #socialmobilityday. Here at CIPR Wessex, we know the PR industry is falling short in creating an inclusive environment, disproportionately attracting individuals from privileged backgrounds and perpetuating a cycle of inequality. The data reveals stark inequalities in PR, from the overrepresentation of practitioners educated at fee-paying schools to barriers in career progression for those from lower socio-economic backgrounds. Change is our shared responsibility. Let's nurture diverse talent, embrace inclusive practices, and lead by example to create an equitable PR industry representative of society. #change #socialmobility #PR #publicrelations #comms

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🗞️What does media look like in 2024 and beyond?   Our new Grayling Media trends report reveals a number of key trends and predictions, including a clear shift towards personal connections with trusted voices over mass media content.   Read Grayling’s UK CEO, Heather Blundell op-ed in City AM in the link below 👇, to discover what this means for you and your business.   🔗: https://lnkd.in/epHyRHKv   #GraylingMedia #NewMediaAge

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We all have that one friend who’s notoriously blind to the reddest of flags. Don’t be that friend. 🚩   Client services director Fiona Skilton tells you how to spot content agency red flags so you find the best partner possible.   Here’s a snippet from episode 4 of our podcast on chemistry.   For more great tips, check out the full guide to choosing a content agency here: https://lnkd.in/epgf95Xc #ContentAgency #ContentMarketing #RedFlags #AgencyLand

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Have you ever looked at my profile and wondered just what it is that Skout does? This is a great overview from our MD, Rob Skinner that sets out who we are, what we do and our areas of expertise. If any of this resonates with you, feel free to drop me a message and we can arrange a quick catch up to chat about how we can help you reach your strategic marketing goals. #b2bpr #b2bpragency

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📣 Antidote in PRmoment: Communication and Embracing Hybrid Work Our MD, Faye Lockier, was recently featured in PRmoment talking about all things collaboration while working from home. Collaboration is an integral part of the work we do as PR professionals but Covid significantly changed the way we do it, like less face-to-face time. Faye covers how companies can embrace hybrid work without sacrificing collaboration. Sneak peak...it's about communication - luckily that's our speciality! Read the full article to hear more from Faye and others in the industry 👇 https://lnkd.in/evNuPhnK

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