Bright Star Content Marketing Agency Ltd.’s Post

Can this be improved? Are we all becoming media machines now? It seems like everyone's aiming to be a big-time media agency instead of a solo writer or content creator under one umbrella. Recently, we explored the idea of collaboration—bringing people together to work towards a unified ambition. However, it turned out everyone was on a parallel path, each focused on their own business and vision. Does this create too heavy a workload? Right now, we're bridging the gap between young media professionals and seasoned experts. Our goal is to solve problems, streamline workflows, and kickstart a creative economy. This approach not only builds impressive portfolios but, more importantly, ensures cash flow for everyone involved. We're not about working for exposure or adding a line to your profile. We're about connecting creatives with financial returns and building brands that benefit both parties. #MediaMachine #CreativeCollaboration #BuildingBrands #CreativeEconomy #MediaProfessionals #CollaborativeSuccess #CreativeNetworking #FinancialGrowth #YoungCreatives #UnifiedVision #CashFlowCreatives #MediaInnovation #BrandBuilding #ContentCreators #MediaSynergy

#Tech companies need to realize they are their best #media opportunities. Now more than ever, companies must be in the business of crafting content across their websites, blogs, social media, and elsewhere to tell their stories — or face being left behind. The sad truth is, there are fewer journalists than ever, some media outlets are failing, and even those that are doing well have an exceedingly difficult time paying attention to everything that's going on. If you're at a tech company, it's high time you invest (heavily!) in brand storytelling. Develop an editorial calendar, craft multi-channel content, and have a voice. Say something that matters. And ensure everything you say has a purpose, a reason to exist in a decidedly noisy online world. I can't stress this enough: If your company doesn't have a brand story to tell (or if it does and you simply aren't doing it), the clock is ticking on your eventual failure.

🚀 Calling all content wizards! If you eat sleep and dream creative content and don’t miss an opportunity to creatively communicate.. Join us as our Content & Comms manager Lets shape the narrative of creative tech together! Urgently reach us at [email protected] #CreativeTech #JoinUs #ContentMarketing #CreativeTech #JoinOurTeam #marketing #martech makeAR.ai

“Nowadays, if you ask kids what they want to be when they grow up, many will tell you they want to be content creators,” she says. “It’s become a legit career option. Back in the early days, the platforms available for creators were quite limited. Now, it feels like everyone has the opportunity to be an influencer. The landscape has dramatically transformed, opening up endless possibilities for creators around the world.” - Remi Cruz, a rising sophomore at the University of California–Riverside Certain trigger points have become identifiable markers in the evolution of a creator’s lifespan: when they hire an editor and a business manager and begin to expand their digital footprint. "[An editor] now opens them up into a whole different sort of upload cadence, creative possibilities. They’re able to really focus on creators being creators and leave the editing to someone that has expertise,” she says. “Then you may get a business manager. That enables you to be more aggressive around brand deals and thinking about, you know, an agent and all of that. At each intersection or an inflection point, the technology that you can take on and be a part of gets infinitely more complex and more interesting, frankly.” - Kim Larson, Global MD & Head of YouTube Creators Source: All Internet Roads Lead Back to 2014 #creatoreconomy

Want Your Content to Stand Out? Think Like a Journalist. In today’s crowded #digital space, grabbing attention requires more than just posting—it takes a strategic approach. The key? Think like a journalist. Journalists excel at engaging readers, telling captivating stories, and building trust. Here’s how you can apply their techniques: Do Your Research: Studies show that 61% of consumers trust brands that deliver well-researched, fact-based content. Incorporating relevant data and insights strengthens your #credibility and adds real value. Tell Stories: People connect with stories, not stats. Crafting narratives that show the human side of your brand leaves a lasting impact. Research by Nielsen found that stories are 22 times more memorable than facts alone. Be Transparent: Authenticity builds trust. Share your challenges and the lessons learned—your audience will appreciate your honesty. 94% of consumers prefer brands that are open about their values and practices. Consistency Builds Loyalty: Like any news outlet, regular content builds a loyal audience. #HubSpot reports that companies publishing consistent blogs see up to 55% more traffic. Spark Conversations: Journalists don’t just inform, they engage. Ask questions, encourage comments, and participate in discussions. 64% of consumers want brands to engage with them directly. By thinking like a journalist, your content will not only stand out but also foster deeper connections with your audience. #ContentMarketing #Storytelling #MarketingTips #AudienceEngagement

As we celebrate 20 years of IMPACT, let's take a time capsule to revisit what the A&M industry thought about branded content and brand integrations 20 years ago. Bharat Kapadia: "Readers are paying for genuine and independent editorial content, and you cannot mix and match the same with content that an advertiser is paying for..." Kaushik Roy: "The biggest hitch with ad related editorial is that publications and television channels can go overboard..." Vikram Sakhuja: "The media's revenue driving arm should not impose on the editorial policies on the nature of the content..." #PrasoonJoshi: "What's the harm in this? As long as you are not misleading the readers in any manner or taking them for a ride by providing erroneous or damaging information..." Sandip Tarkas: "I believe that ads can be a part of the editorial, as long as one doesn't contravene the ethics..." Aloke Banerjee: "If something is news-worthy, it should be carried and there should be no strings attached. It's a brand's job to make a buzz for the media to cover the event..." How many of their predictions do you think came true? Let us know in the comments! #IMPACTAt20 #IMPACTMagazine #Advertising #Media #Marketing 

"If you pay peanuts, you get monkeys." Avoid content stress and try this instead... ANSWER THESE SIMPLE QUESTIONS: Would you like your content partner to deeply understand your audience, goals and key messaging? Should your hired creatives generate NEW ideas around strategic campaigns that have proven to be successful? Would you like to work direct with the productions producer and save on paying that middle person who most of the time only slows down the process? If you've answered YES to all of the above, then you need to contact us. We are Damn Handsome. www.damnhandsome.co.nz

Purpose is the new more. For any business in the UK and beyond, whether a start-up, SME, or multinational, the heat is on to cut through the noise and build real connections with your audience—not through more content creation but through creating purpose-driven content that resonates, engages and builds trust. We happen to have written a guide all about this very topic. Just saying. Link in the first comments. #purposedrivenbusiness #purposedrivencontent

When Jody Knowles and I founded Jam Press six years ago, we never anticipated the heights it would reach. Our vision was to create a news agency that delivers top-quality viral content to UK and international publishers—a mission that remains at our core. 🎯 The journey hasn’t been without its challenges. We’ve navigated: • Evolving content trends • Fluctuations in client spending • Disruptions from social media and search engines • Unpredictable global events like wars, politics, and pandemics Despite these hurdles, we’ve thrived. 🙏 Today, Jam Press produces around 150 articles weekly across various genres—news, lifestyle, health, sports, showbiz, motoring, property and more! 😎 If we think it’s interesting, we'll license it up and produce it for our publishers, resulting in an extensive and ever-growing content archive. Recognising the value of our content, we’ve taken the bold step to become publishers ourselves. Enter www.NeedToKnow.co.uk We realised the potential of expanding our role to include direct publishing.  Running NeedToKnow.co.uk is not only a strategic move to diversify our revenue but also an opportunity to future-proof our organisation. The site is still in its infancy, requiring care and attention, but we’re excited to share it publicly. Operating our news website has refined our agency’s output. We only distribute content to our publishers that meets the standards of NTK, ensuring high quality and relevance. It also helps us understand what works for publishers, enhancing our offerings. We have ambitious plans for NeedToKnow.co.uk. We aim to make it a reliable source of unbiased information on current events and a platform for discussing business, culture, and more—everything you ‘Need To Know.’ I invite you to explore the site and share your thoughts. We’re open to partnerships to grow the platform and leverage our audience in the UK and USA. We’re also seeking contributors for our key verticals: Travel, Business, Lifestyle, Health, Fitness, Tech, Money, Motors, Sports and Relationships. Let’s connect and discuss potential collaborations. If you have news you wish to share you can always email us on [email protected] #JamPress #NeedToKnow #NewsAgency #Publishing #ContentCreation #Media #Partnerships #Contributors #BusinessGrowth