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Discover how attention metrics are reshaping ad measurement in EMARKETER's 2024 Attention Metrics Ecosystem Report. This report explores how attention goes beyond viewability to measure real ad impact, helping brands optimise campaigns and drive better results. It includes detailed analysis and insights from across the attention industry, as well as direct input from Amplified Intelligence's Karen Nelson-Field PhD. If you're not using attention metrics already, find out how to get started by downloading the report here #AmplifiedIntelligence #AttentionMetrics #AdTech

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Missed any of our Marketing O'Torials? No worries—here’s one to catch up on! Find out how to see and exclude display placements in Google Performance Max campaigns with Christine Zirnheld. Your ad game will thank you! 📈 🌟 Watch the tutorial here: https://lnkd.in/grrAeQkh #digitalmarketingpodcast #digitalmarketingnews #seo #ppc

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Privacy regulation. Cookie deprecation. ID signal loss.   It's a complicated time to be working in programmatic with a seriously shifting landscape.   We've spoken to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies.   From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 Chris Appleton PHD, Dominic Dunne, Edie Fisher, Sonia González Álvarez HP, Adam Jinks Zenith UK, Pierre de Lannoy MiQ, Christopher Marjoram RapportWW, Alice Miller MG OMD, Amanda Robertson Numodo, Patrick Shepherd the7stars   https://lnkd.in/eve6AxVM

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 🎄 Unlock the power of advertising reports in GA for your holiday campaigns. If you’re wondering which channel or campaign is driving the most volume for your holiday campaigns, use the Attribution Paths report to understand and visualize your customers paths to triggering key events. Learn more → https://goo.gle/4foDWcQ

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Google Ads can be hard to get your head around. However, what if there was a way to launch a campaign across different platforms, using artificial intelligence to maximise the chances of clicks and conversions? Introducing Performance Max campaigns. In this comprehensive guide we’ll tell you everything you need to know about Performance Max, including the pros and cons, how to optimise your campaigns, and how to get started.

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Is TikTok the new search engine? 🔍 It’s no longer just for viral dances – TikTok has become a top search tool, especially for Gen Z. With nearly 40% of users choosing TikTok over Google, this shift is transforming how brands engage with consumers. So how can brands tap into TikTok’s search power? We spoke with summer.’s Managing Director, Mischa Joslin, to find out more... >> Click here to read the full article: https://bit.ly/3BKI0VO #TikTokSEO #GenZMarketing

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The cost of ads is up, but quality is down. But you can reverse your brand’s fortunes with Lotame Curation. 👏 ✅ No MFAs, No Waste, No Headaches: •Tailored audiences with first-party data •Trusted inventory across all formats and channels •Major league addressability 📈 Expect: •20% More Efficient •15% Better Video Completion •21% More Viewable Reach 100% of your audience with Lotame Curation. Click to learn more! 👉 https://bit.ly/4cbkKgq

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🚀 The Digital Revolution in Outdoor Advertising is Here! 🚀 Discover how Digital Out-of-Home (DOOH) is transforming the way brands connect with their audiences. From programmatic technology to hyperlocal targeting, DOOH is redefining the future of advertising. 📊✨ Want to learn more about the rise of DOOH in the UK and how your business can leverage it for real results? Check out our latest insights here: https://bit.ly/4gGnpC7 #OutdoorAdvertising #DOOH #DigitalOutOfHome #marketingstrategy #InnovationinAdvertising #DigitalMarketing #DOOHAdvertising #ProgrammaticAdvertising #PlanningforPerformance

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Big news in the world of digital advertising! Google Ads' new Brand Controls are here, and they’re set to make a huge difference in how we manage our campaigns. 🌐 Here’s a quick breakdown: 🎯 Precision Targeting: Choose exactly where your ads appear, avoiding unsuitable content and optimising your budget for specific audiences rather than a broad search! 🛡️Enhanced Brand Safety Keep your brand’s integrity intact with more control over ad placements. ⚙️Customisable Settings: Tailor your ad strategies like never before, balancing reach and safety. If you’re focused on maintaining brand integrity while maximising reach, these tools are a game-changer! To learn more about industry news and changes in the digital sphere, take a look at our blog for regular updates: https://lnkd.in/efbYzEAG 🤝 #Google #GoogleAds #DigitalMarketing #VOVODigital

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Feeling overwhelmed by the #HauteCouture buzz? 👗 listening247 cuts through the noise! See what's trending & how your brand stacks up with a positive sentiment score of 62.2%. Deeper Dive: Unlock the power of Brand Health Tracking Analytics and get faster, more accurate insights across all platforms. ✨ Request a demo today! https://bit.ly/3y9rjC5

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Are influencers still influencing? 👀 As influencer culture grows, so does the wave of de-influencing. With over a third of UK brands planning to double down on influencer collaborations next year, is your brand keeping up? Our Senior Marketing Executive, Roxanne Chapman, dives into the trends, challenges, and opportunities of influencer marketing in our latest blog here - https://lnkd.in/eBQbrGss #Influencers #DigitalMarketing #InfluencerMarketing

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Need a hand showing the impact of your TikTok campaigns? 🤝 See how AppsFlyer can help advertisers like you measure your TikTok campaigns and use those findings to fuel their TikTok growth 🚀 To learn more about how Appsflyer can help you measure the success of your campaigns on TikTok, head over to their partner profile here 👉 https://bit.ly/3KMCnaR #marketingtok #businesstok #tiktokforbusiness #socialmediamarketing #TikTokMarketing

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40% of marketers are expecting an uplift in available budget in the coming year, according to the latest IPA (Institute of Practitioners in Advertising) Bellwether Report. The increase in spend reflects the easing economic backdrop in the UK economy, with strong optimism towards financial prospects in the coming year. Read the story on FP: https://lnkd.in/eyYsrNMz

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