b. the communications agency

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When TikTok 2024 Creator of the Year 🏆 Kyra-Mae Turner posts organically about your brand, you mention it on LinkedIn 😀 Enjoy the IMARAÏS BEAUTY plant-based skincare and haircare gummies,Kyra-Mae, and congratulations on winning the TikTok Creator of the Year award at the first-ever UK 🇬🇧 and Ireland 🇮🇪 2024 TikTok Awards. And a big thank-you to our dear friends at b. the communications agency for all of the wonderful UK PR & media support for our Canadian 🇨🇦 brand. We appreciate you! IMARAÏS BEAUTY is proudly sold across the UK 🇬🇧 at Boots UK, Sainsbury's, BEAUTY BAY, and more! 📍 London, UK

To celebrate the sell-out success of the Bondi Sands Ultimate Aussie Glow Gift Set in Boots UK, we hit the road with our fabulous host William Grande (@snatchedbywill) for a festive two-day Christmas mailer delivery - featuring the LCGC, the iconic gospel choir from Love Actually! 🎁 Stopping at 12 influencer homes and wrapping up the tour at SheerLuxe, we surprised and delighted with the choir. From features in Christmas Gift Guides, to a dedicated feature in LuxeGen, we also sent mailers to 100 influencers & press with a combined potential reach of 103M+.  

A date with DIARY directory…   Our Founder and CEO, Sally-Anne Stevens recently chatted with Diary Directory to reflect on 2 decades of leadership, the importance of service specialism, the biggest challenges facing PR agencies and our exciting global growth plans for 2025. 👉 Read the full interview here: https://lnkd.in/eVS5C3jf

Winter by the river with Cloudy Bay Vineyards ❄️ Set against the backdrop of London’s iconic riverside, we invited influencers and media to an intimate wreath-making session at The Glasshouse with guests crafting wreaths inspired by the natural beauty of Marlborough, New Zealand, home of Cloudy Bay. Upon arrival, guests were welcomed with a glass of Cloudy Bay’s signature Sauvignon Blanc or Pinot Noir, and a selection of delicious canapés which complimented the wine, before getting creative.  To support consumer bookings at the limited edition activation, we enhanced the social-first event by tapping into our lifestyle media network, leading to features in Country & Town House and SheerLuxe with a combined potential reach of 2.5 million. 

Behind-the-scenes at our 20th anniversary party! Complete with a b. party bus coach trip to limekilnsussex, candle painting with Bumble and Brown, a delicious 3 course dinner, and of course dancing the night away... 🪩🎀🥂

Mischa Joslin, Managing Director of our sister agency summer. caught up with Hanson Search to chat about what it takes to be a leader today, the changing landscape of influencer marketing, and what the future holds for the comms industry...   “With budgets being tightened, clients are being asked internally to justify ROI, which filters through into everything they’re asking from us – that means more detailed reports, deeper data, and proof that our work is driving sales.”   Read the full interview 👇 https://lnkd.in/eS-wsREF

2004 PR vs 2024 PR… Here’s to the next 20 ❤️ Love your work Carrie Crecca Maitoza (@miss_pr_piggy)

90s nostalgic glamour, champagne & diamonds… Last month saw us host a festive soirée for The Diamond Store at Notting Hill’s hottest spot, Casa Cruz. The evening dazzled with the new Luxe Collection being showcased for the first time in a catwalk-style presentation, along with florals and playful display elements designed to make the jewellery the focal point of the space. Press in attendance included The Independent, Eliza & Hello! Fashion, along with 20+ influencer brand fans with a potential audience reach of 1.8+ million. 💎✨

Gen Alpha influencers: Trendy or too young? Gen Alpha influencers are making waves online with their digital savviness and relatable content. But their age raises ethical concerns. With the rise of tween creators on TikTok and beyond, should brands we tapping into this new generation of social stars? Mischa Joslin (Managing Director of our sister agency summer.) spoke with Jing Daily to share her thoughts: “This is a generation that has grown up fully immersed in social media and technology, it’s second nature, and that instinctiveness often means their content feels more natural and spontaneous, resonating with audiences who value genuine interactions over polished, curated production.” 📚 Read the full article here: https://lnkd.in/exjqUSMH #influencermarketing #genalpha #influencer #socialmediamarketing