b. the communications agency’s Post

The Rise of Quiet Luxury: Old Money vs. New Explore the fascinating shift towards "quiet luxury" and how the elite are redefining style. From Sofia Richie's wedding to the latest trend in understated fashion among celebrities, discover why the 1% is choosing subtlety over ostentation. #QuietLuxury #OldMoney #FashionTrends #CelebrityStyle #WealthSignifiers #LuxuryFashion #SofiaRichie #UnderstatedElegance #AffluentLifestyle #TrendingTVShows

Jaya Kishori, who is a 29-year-old spiritual preacher, and singer, was last photographed at the airport. She had with her a tote of the luxury brand that exceeded the value mark of more than ₹2 lakh. Her followers were critical of this move as her expensive Tote bag received a lot of social media bashing. See this report: https://lnkd.in/gDxSKgAY #jayakishori #spiritualteacher #singer #luxurybrand #luxurybranding #luxurybrandingdesign #follower #luxuryhandbags #luxuryhandbag #expensiveBag #expensivelifestyle #socialmedia #socialmediatips #trendingnow #trendingnews #virals #viralnews #influencer

**Seize the Opportunity: Jenny Bird’s Limited-Time Luxury Jewelry Sale** In the competitive realm of luxury fashion, Jenny Bird’s upcoming 4-hour sale represents a rare opportunity to acquire high-quality, celebrity-loved jewelry at reduced prices. Known for its minimalist and chic designs, Jenny Bird offers pieces that are not only crafted with the finest materials but are also trendsetters favored by stars and influencers alike. This exclusive sale highlights a significant industry trend—luxury brands offering time-sensitive discounts to engage customers and boost accessibility to premium products. As professionals within the luxury fashion sector, what strategies do you see as most effective in maintaining brand prestige while offering discounts? How do such limited-time sales impact consumer perception and brand loyalty? Share your thoughts below.

Luxury's New Look: It's All About... Perhaps you noticed that the world of fancy things is changing. It has always had the focus on the experience of the customer and personalisation. Is it really changing? Gone are the days when just having something expensive was cool. 😎 Does your audience changing? Now, young people want things that show who they are and what they care about. They're not just buying jewelry. They're looking for pieces that tell their story and match their personal values. This big change is all about choosing things that mean something special, showing off individual style, and caring about good causes. Join the new wave of luxury. Create your story with jewelry. ➡️ Interested to learn more insights and how it can increase your revenue? Send me a message here on LinkedIn. #UniqueJewelry #CareMore #LuxuryGoods

IN THE NEWS: CHANEL Offers a Glimpse into Fantastically Festive World with Holiday Ad Release Chanel has just unveiled its Winter Tale holiday campaign, a beautifully crafted film that invites viewers into a dreamlike world. Starring Italian model Vittoria Ceretti, the newly released ad captures the magic of the season through exquisite storytelling and artistry, all produced in-house by the brand. The campaign follows a protagonist whose wish for a frosty winter takes her on an extraordinary journey. Swept away by a swirling snowflake, she is transported into a surreal landscape. From luxurious costumes to intricate visuals, every detail reinforces Chanel’s signature elegance, offering an escape that’s both captivating and immersive. By using a whimsical and surreal narrative to immerse viewers, rather than focusing solely on promoting products, the ad follows a well-established holiday tradition in luxury fashion and amongst bigger names generally. These campaigns often weave fantastical stories that evoke emotion and offer an escape, creating a unique connection with their audience. What do you think makes fantasy-driven campaigns so effective for luxury brands in the competitive holiday market? Is it the creative execution or the budget that plays a bigger role in their success? Let us know what you think... 📹 CHANEL #Fashion #FashionMarketing #Campaign #HolidayMarketing #LuxuryFashion #Campaign 

Oscars? More like Brand Bonanza! Forget fashion, this red carpet's all about million-dollar deals. If you're a small business owner, here's the scoop: ditch the notion that big budget marketing is the only game in town. Double down on authenticity and community. People crave real connections. Build a brand that reflects your values and resonates with your audience. They'll be your biggest fans (and brand ambassadors) without needing a hefty paycheck. BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best, https://lnkd.in/ePamcA7H #oscars #fashion #luxurybrands #smallbusinessowners

5 Truthbombs that Rochelle Pinto dropped on the S1 Finale of #Preach! 1. Never Pretend To Be Someone You’re Not: Through her journey of self-discovery, Rochelle learned not to run away from her past or pretend to be someone she’s not. Rochelle refuses to downplay herself to make room for others; instead, she believes in creating space for everyone without diminishing herself. Rochelle advises others to accept their entire journey and not hide their less favourable parts, as doing so only leads to constant self-doubt and insecurity. 2. Always Stay True To Your Morals: During her time at Tweak India, Rochelle learned the importance of authenticity and staying true to her morals. It's better to say no now than to compromise your ideals and damage your brand in the future. She acknowledges that everyone makes mistakes and may regret some decisions, however, if you go against your gut and are disingenuous, you might get away with it initially, but eventually, the truth catches up, causing significant damage to your brand. 3. All That Glitters Is Not Gold! Despite the glamorous portrayal of a fashion journalist's life in pop culture, the reality is starkly different. She emphasizes that being a fashion journalist does not mean attending designer parties or fashion events exclusively. At its essence, being a fashion journalist is about journalism itself. It requires resilience and thick skin. Journalism necessitates the ability to navigate diverse personalities and manage emotions. Ego and oversensitivity have no place in a journalist's career. 4. The Future Of Indian Luxury Should Be Democratic: With Dior’s pre-fall 2023 show in Mumbai and Indian designers gaining global recognition, the spotlight is on India. Rochelle stresses the importance for consumers, designers, and industry leaders to ensure equitable distribution of benefits to the artisans practising age-old crafts to be able to educate their children well and live comfortable lives. She believes this equity is essential for stability and sustainable growth, vital for transforming India's luxury sector into a robust industry. 5. The Key To Global Domination For Indian Designers Is…MARKETING! In India, consumers often prefer spending significant amounts on international luxury brands rather than on Indian luxury brands, except for during weddings. Rochelle suggests that this preference may stem from Indian designers' relatively limited investment in marketing themselves to build brand mystique. She argues that the comparison is unfair since International brands have had a historical advantage of 200-300 years, whereas the Indian luxury industry is still developing, decentralized in nature, and largely reliant on designers often funding independently. Achieving parity will take time and requires greater marketing efforts. Catch the full conversation 👉 https://lnkd.in/dARV73PF #RochellePinto #ShubhikaSharma #VogueIndia Condé Nast India #Vogue #podcast #fashion

Fragrance fantasy. I am certain that the publication is of the highest overall quality, but what struck me the most was the box set containing the book and 45 fragrances. In fact, it's a project composed of three luxury parts that nods to a piece of art. This, too, represents a type of user experience — a less common experience when it comes to books. La Maison presents "Louis Vuitton: A Perfume Atlas," a poetic and scientific celebration of perfumery curated by Maître Parfumeur Jacques Cavallier Belletrud. The book, titled, follows his global journey of searching for and sourcing the ingredients used in the brand’s fragrances. It features texts by respected perfumers, illustrations by Aurore de la Morinerie, and photographs by Sébastien Zanella, creating a sensory experience for readers with over 200 watercolor depictions. 🙌 What’s your take? # 320 CULTURE, France 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Who doesn't love a good, perfume or bag? Who doesn't love a star of luxury and style? Chanel is a brand that embraced they uniqueness of their brand which is exclusivity, class, and status Though the brand was been around for several years they are dedicated to giving quality services and timeless products like the Chanel No 5 Perfume that as created in 1929 and is still a signature scent till-date. Chanel has leveraged the use of celebrities in their campaigns and story telling in their advertisements. The goal of these campaigns are to reach their specified audience and video, their ad campaigns also show that they are interested in conveying an idea of a luxury and elegant lifestyle which is what they have seen work on their audience. What I love about a properly executed story telling campaign is that it leaves the mind of the audience to wonder and go on a mental journey which enables than picture themselves as the Hero in the story they have experienced by the brand. I would say that Chanel has nailed that technique, which is why they have so many stores and customers worldwide. #31daysofstrategy

Nancy Tyagi: A Journey from Rural Roots to Cannes Red Carpet ✅ Early Life 👧 ✔Nancy Tyagi's story begins in Baranwa village, Baghpat district, Uttar Pradesh. Her humble beginnings did not hinder her dreams but fueled her passion for creativity and hard work. ✔Growing up in a modest environment, Nancy cultivated a resilient spirit and a drive to pursue her aspirations against all odds. ✅Journey as a Fashion Influencer 💃 ✔Nancy's foray into the world of fashion started with a simple black sewing machine and a deep love for crafting unique outfits. ✔She launched her "Outfits from Scratch" series on social media, where she documented the process of designing and sewing her own clothes. ✔This innovative series quickly gained traction, showcasing not only her talent but also her dedication to her craft. ✔Her breakthrough came with a series of reels that went viral, demonstrating her ability to recreate celebrity and designer looks with precision and flair. ✅Achievements 😎 ✔One of Nancy's most significant achievements is her debut at the Cannes Film Festival 2024. She designed and stitched her own pink sequin tulle gown, a project that took 30 days, 1000 meters of fabric, and weighed over 20 kg. This remarkable feat not only showcased her talent but also her commitment to excellence. ✔Her presence at Cannes marked a major milestone, celebrating her journey from a small village to an international stage. ✅Lessons to Be Learned 😊 Nancy Tyagi's journey teaches us several valuable lessons: ✔ Resilience and Determination: Her story is a testament to the power of perseverance and the importance of never giving up. ✔Innovation and Creativity: Embracing creativity and thinking outside the box can set you apart in any field. ✔Hard Work and Dedication: Consistent effort and dedication to your craft are crucial for achieving success. ✔The Power of Social Media: Leveraging social media platforms can amplify your talent and reach a global audience. #linkedindaily #linkedincreator #innovation #management #fashion #fashionphotography #fashioninfluencer